Cognitive computing, including Intelligent Personal Assistant (IPA) products such as Siri (Apple), Google Now and Cortana (Microsoft), have gained prominence in recent years. While cognitive computing and artificial intelligence (AI) technology is highly challenging, developing an effective business model to monetize the value of these technologies is even trickier. This Analysis explores some recent cognitive computing developments, including their shortfalls and expectations, next steps, and their potential impact on the travel value chain.Analyst: Bob OffuttTopic: Technology InnovationResearch Type: Report
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