It is now commonplace to see people talking to their smartphones. The distinction here was intentional, as talking to the phone rather than on the phone is now a standard behavior. In fact, 40% of millennials use voice-activated assistants for purchase research. Gartner predicts that by 2018, 30% of our interactions with technology will be through “conversations” with smart machines. The movement to voice interaction is not simply a new UI, but a fundamental change in the way people interact with technology. How will voice interfaces impact the travel planning and shopping process? Who is best positioned to benefit from the emerging use of voice search?Analyst: Norm RoseTopic: Technology InnovationResearch Type: Report
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When Apple introduced their first smartphone in 2007, the main function was to make phone calls. Ten years later, adoption of smartphones, with their many capabilities, has skyrocketed. Among U.S. travelers, smartphone adoption happened even faster than with the general population. As early users, travelers embraced the opportunity to shift travel tasks from their desktop to their smartphones.Analyst: Mark BlutsteinTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
The very first smartphone debuted in 2007 – and a decade later European travelers are still embracing the pocket-sized gadgets more than ever. But with so many travel brands, websites and apps readily available at travelers’ fingertips, what are travelers actually doing on their phones? This Spotlight reveals the travel apps used most frequently by French, German and U.K. smartphone travelers, and examines how app usage stacks up against the mobile web.Analysts: Brandie Wright, Mark BlutsteinTopic: Technology InnovationSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: EuropeResearch Type: Report
Smartphone travel planning continues to grow among European travelers. As mobile capabilities improve and travel apps go even more mainstream, travelers are embracing smartphones as an easy and reliable choice for travel planning. This Spotlight explores how French, German and U.K. travelers shop and book on smartphones, where they ultimately book travel plans, and how smartphone activity varies by age.Analysts: Mark Blutstein, Brandie WrightTopics: Mobile, Technology InnovationRegion: EuropeResearch Type: Report
Mobile websites and apps accounted for more than one in five U.S. online travel bookings in 2017, and mobile bookings are growing more rapidly than any other channel. This analysis provides an overview of the U.S. mobile shopping and booking landscape.Analyst: Mark BlutsteinTopics: Consumer Trends, MobileRegion: U.S. & CanadaResearch Type: Report
A recent Phocuswright study of smartphone usage found that the mobile web is significantly changing how people use the Internet. Global smartphone penetration is phenomenal, exceeding 50% in many markets worldwide. Tablet adoption is on the rise, and the use of smart watches is expected to be significant. In travel, while desktop/laptop computers remain the dominant device for trip planning, tablet and smartphone usage is high and growing.Analyst: Bob OffuttTopics: Mobile, Technology InnovationResearch Type: Report
Driven by high Internet and smartphone penetration, improving technology infrastructure and a young population with an appetite for travel, the Middle East travel market is well positioned for strong growth over the next five years. This report provides sizing and analysis of the online and total leisure travel markets in the Middle East, as well as regional projections through 2021, including distribution dynamics, core country markets and more.Analysts: Cristina Polo, Karen Burka, Shadi KaddouraTopics: Market Overview & Sizing, MobileSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel AgenciesRegion: Middle East & AfricaResearch Type: Report
With mobile ownership still on the rise in Europe, European travelers continue to evolve in terms of how they use mobile devices – particularly smartphones – before, during and after their trips. And as technology advances in terms of the travel-related functionality available to consumers at home and on-the-go, European travelers are embracing a range of websites, apps and services to facilitate their trip planning, purchasing and sharing. This special collection of reports explores how technology is impacting European travelers’ attitudes and behavior.Analysts: Mark Blutstein, David Juman, Cathy Walsh, Brandie Wright, Claudia UngerTopics: Consumer Trends, Mobile, Social & Search, Technology InnovationRegion: EuropeResearch Type: Report
Social media provides a 360-degree platform for the entire trip life cycle – from providing trip inspiration and deals during the dreaming phase to sharing travel experiences post-trip. But as technology progresses and travelers expect more visual allure on their social feeds, travel marketers must up the ante to break through the social clutter. This Spotlight highlights the social networks that are most popular with French, German and British travelers, and examines the impact of social on travel planning, shopping and sharing.Analysts: Brandie Wright, Mark BlutsteinTopic: Social & SearchRegion: EuropeResearch Type: Report