Core Metrics of the U.S. Traveler

More Americans traveled for leisure in 2017 than in any other year, surging ahead of its 2015 peak. Pushed by a strong economy, over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of travelers compared to previous years. This jump in leisure travel suggests rising consumer confidence, particularly among Americans with household incomes less than US$50K and middle-income earners earning $75-$100K.

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The increase in travel in 2017 has implications beyond the movement of people. More lower-income and casual travelers contributed to a lower average travel spend compared to 2016. Similarly, impacts were seen in international leisure travel incidence, duration of trips as well as the age groups most likely to travel internationally.

Part of the U.S. Consumer Travel 2018 series, this report examines core metrics on how U.S. travelers spend on travel, the duration of their trips and more.

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