U.S. Online Travel Agencies: The Big Get Bigger

A U.S. Online Travel Overview Seventeenth Edition Report

U.S. Online Travel Agencies: The Big Get Bigger Published February 2018 Analyst: Alice Jong

 

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Pages:
14
Figures:
9

The online travel arena became even more complex in 2017 as travel companies expanded their offerings and crossed traditional boundaries. Online travel agencies' (OTAs) competition no longer comes just in the form of other traditional OTAs and suppliers, but also as metasearch platforms, private accommodation aggregators, mobile-only apps and newer platforms hoping to carve a niche for themselves.

OTAs' share of total online travel dipped slightly in 2017 but is expected to regain momentum through 2021. Ease of use is the top selling point for website choice when it comes to travel, more so than best price or brand. OTAs have invested big in technology to provide travelers a superior online experience, a factor that will continue to be even more important as the technology landscape keeps shifting and consumer behaviors evolve with it.  

Also Available:

  • Key Findings
  • Overview
    • A Note on Methodology
  • Size of the Market
  • Hotel Ascends as Air Descends
  • The Mobile Advantage
  • Competitive Landscape
  • What’s Next: Tech Innovation
US $1,250 
CA $1,631 • £949 • €1,070
FREE for Open Access, Global Subscribers
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