The Australian Digital Traveler

Summary

Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.

Key topics include:

• General travel purchasing trends
• Trip drivers
• Online shopping and booking behavior
• Mobile travel planning
• Traveler attitudes toward personalization and digital travel assistants