Emerging Models in Hospitality: On-Demand, Micro and Pop-Up

Summary

On-demand, micro and pop-up hospitality are three models in lodging which for years have been inching out of niche status and moving toward the mainstream. Though each of these models faces its share of challenges, they continue to grow and have the potential to break out in the coming years. This article explores these trends, examining demand, opportunities and challenges in each category.