The Transformation of the Ground Transportation Experience for Travel in Europe
A Phocus Collection Project
The multitude of ground transportation options now means that European travelers have many alternatives to car hire. And as car-sharing portals develop and their models evolve, the days when travelers would hail a cab on a busy street or wait in line at a car rental agency are slipping into the past. A flurry of new mobile-first services is transforming every aspect of the ground transportation experience for leisure and business travelers alike. A preliminary review of the early results from Phocuswright's U.S. Hail This! study is proving that this transportation revolution is multi-faceted and transformative.
With the influx of new business models and services, and changing consumer attitudes, traditional car rental and transportation providers must adapt and anticipate future traveler expectations. The upcoming Phocus Collection project, The Transformation of the Ground Transportation Experience for Travel in Europe, identifies and examines the nuances in how travelers are choosing their mode of transportation in Europe. It will provide an analysis of the array of new ground transportation services and models and the evolving opportunity among European travelers.
Sponsor this Phocus Collection project to gain an unprecedented look at how mobile services and new business models are replacing or changing existing transportation models. Understand how the European traveler’s behavior around this segment is changing.
Sponsors will learn:
- What services travelers are using today
- How travelers are changing their behavior around transportation
- How consumers shop, reserve and pay for their transportation needs
- How new on-demand services affect traveler use of car rental, pre-arranged booking, group shuttles and self-drive
- Strategies for traditional car rental and transportation providers to adapt to the rapid changes and anticipate future leisure and business traveler expectations
Choose The Sponsorship That Supports Your Organization's Objectives
Select the sponsorship that best suits your organization's goals. Deliverables can include (depending on sponsorship level):
- Input into the project
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
- Analyst presentation via private Webinar
- Branding and publicity acknowledgement and rights
- PDF copy of the summary report that can be shared internally and with members
- Custom and proprietary questions
- Custom data segmentation from consumer survey
Design Your Own Sponsorship Package
Let us create the sponsorship package that's right for your company.
Contact our team today: +1 860 350-4084 x501 • Email