Travel's New Digital Funnel: How Consumer Buying Continues to Evolve

Published November 2015 Analyst: Marcello Gasdia

 

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Travel's New Digital Funnel: How Consumer Buying Continues to Evolve

Download the presentation deck and audio recording of the October 29, 2015 webinar - in partnership with Third Door Media - to understand the new digital funnel and leverage it to connect with travelers at every phase.

Phocuswright's director, consumer research, Marcello Gasdia and Marketing Land's paid media reporter, Ginny Marvin, explore the customer buyer journey, focusing on the new digital funnel and how successful marketers are adapting to this new behavior. The 30-minute presentation is moderated by Lorraine Sileo, Phocuswright's senior vice president, research; a 15-minute Q&A segment follows. 

Webinar topics include:  

  • The impact of mobile technology on consumer buying patterns
  • How travelers are changing the way they search, shop and buy
  • How successful marketers adapt to the new buyer's journey

 

This report is available to everyone as a free download (registration required).
Click the button to download the report. 
Download