Traveler Technology Trends 2012

THURSDAY, DECEMBER 20 • 12:00 PM EST

Register Now $199

Research Seatholders Receive Free/Discounted Registration**

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.

Join Carroll Rheem, PhoCusWright's senior director, research and Marcello Gasdia, consumer research analyst, on Thursday, December 20 (12:00 pm EST) as they share insights on how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process. Moderated by Douglas Quinby, senior director, research, this one-hour event consists of a 45-minute presentation, followed by a 15-minute Q&A session.

Topics include:

  • Which devices travelers own … and what's on their wish list
  • Mobile web versus applications
  • Types of travel websites and apps accessed via mobile device
  • Analysis of travel activities done via mobile device (research, shopping, booking) and social networks
  • Online and offline mediums used for travel sharing
  • Social network adoption and usage frequency
  • And more!

Understand the latest research on how travelers are using technology to plan leisure travel and optimize your 2013 strategy.

Register Now $199

PRESENTER
Carroll Rheem
Senior Director, Research
PRESENTER
Marcello Gasdia
Analyst, Consumer Research
MODERATOR
Douglas Quinby
Senior Director, Research

**RESEARCH SEATHOLDERS

Discounted registration pricing is available for ALL Phocuswright research seatholders:

RECORDING AND DECK

If you cannot join at the scheduled time, an audio/video recording and presentation deck are provided to all registrants.