Magic in Metrics

Using Traveler Intelligence to Drive Relevance Online

Sponsored by BloomReach, Inc.

WEDNESDAY, AUGUST 8 • 1:00 PM EDT

Big Data is not really anything new, but the spread of this buzzword has sparked phenomenal interest in what smart usage of aggregated information can do. Tracking and leveraging the right metrics are prerequisites for efficient marketing and relevant content. Attend Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online to learn how leaders in the travel industry are harnessing the power of consumer behavioral insights to attract more visitors and deliver great website experiences. Register Now (FREE)

Join PhoCusWright's senior director, research, Carroll Rheem, on Wednesday, August 8, 2012 (1:00 pm EDT), as she leads Magic in Metrics: Using Traveler Intelligence to Drive Relevance Online, a FREE webinar exploring key consumer and marketing trends. Sponsored by BloomReach, Inc., this 45-minute event features a 10-minute presentation on consumer behaviors and preferences followed by a 20-minute panel session and 15 minutes of Q&A with a distinguished group of industry leaders.

Topics include:

Evaluating campaign effectiveness
Attribution models
Challenges created by information overload and how to overcome them
Key metrics and collection strategies
Digital marketing best practices

Event Panelists

		PRESENTER AND PANEL MODERATOR Carroll Rheem Senior Director, Research PhoCusWright Inc. Read Carroll's Bio
		PANELIST Will Uppington Head of Product BloomReach, Inc. Read Will's Bio
		PANELIST Matt Jenkins Manager of Online Marketing, Strategy and Analysis Southwest Airlines Read Matt's Bio
		PANELIST Diana Plazas Director, Online Marketing, DoubleTree Hotels Hilton Worldwide Read Diana's Bio

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Will Uppington

Will comes to BloomReach with years of product management and marketing experience. Previously, he was director, product management at Clearwell Systems, where he built a market leading product that tripled in revenues in his last year at the company. Prior to that, he worked in product marketing and management at Juniper Networks, which acquired his previous companies, Netscreen and Neoteris. Will managed the SSL VPN product line, growing it over 300% to a $110M+ revenue run rate. Will also spent several years building early-stage tech companies at Advent International and as a strategy consultant at BCG. He holds a BA from Dartmouth College and MBA from Harvard Business School, where he was a Baker and Siebel Scholar.

Matt Jenkins

Matt Jenkins is the manager, online marketing, strategy and analysis at Southwest Airlines. He manages the SEO program for Southwest.com and leads the team of analysts reporting on any and all elements of traffic to and on the site. Internal customers include marketing planning, digital advertising, email, UX, loyalty, social, product merchandising, ancillary, and many others. His team develops analysis and insights that help test and optimize elements of the entire customer cycle. Matt has been in this particular role since early 2010 and has been at Southwest Airlines for over 11 years. Prior to this position, he was a regional manager in revenue management and pricing. In this role, Matt monitored competitive environments and demand elasticity in order to maximize flight revenue and market share in a particular region of the country.

Diana Plazas

Diana Plazas is director, online marketing for Doubletree Hotels at Hilton Worldwide, a role she has held since 2009. Previously, Diana managed search engine marketing for the Hilton portfolio of brands, working on both organic and paid search initiatives for the Americas. At Doubletree, she leads the brand's online strategy, working closely with the internal teams and agencies on search, display, website management and social media. Diana brings with her over 9 years of experience in search; prior to joining Hilton, she led the search and online marketing efforts at PlasticSurgery.com.