Tradeoffs and Transitions: European Consumer Travel Trends

THURSDAY, SEPTEMBER 27 • 10:00 AM EDT

Research Seatholders Receive Free/Discounted Registration**

Tradeoffs and Transitions: European Consumer Travel Trends presents an overview of the status of consumer travel in three distinct markets – France, Germany and the U.K. Despite austerity measures, high unemployment and shaken consumer confidence, travel companies in Europe will ring up more sales in 2012 than they did the previous year. Yet European travelers are making tradeoffs, prioritizing the travel components and trips that matter most and cutting or compromising on the rest.

This one-hour event (Thursday, September 27 at 10:00 am EDT) is presented by Carroll Rheem, PhoCusWright's senior director, research, and moderated by Florence Kaci, director, sales, EMEA and European market specialist. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session.

Tradeoffs and Transitions: European Consumer Travel Trends provides insight into complex shifts in travel patterns within these key markets, essential knowledge for travel companies navigating the European travel landscape.

Topics include:

Key behavioral indicators, including trip frequency and duration, travel spend and intentions for the upcoming year
Similarities and differences in traveler attitudes and behavior across European markets
Major trends shaping lodging, air and other travel segments
Analysis of the travel planning process – destination selection, shopping and booking – and how different consumers approach each phase
Review of online and offline channel usage, including the information sources travelers use to make decisions
Social media and mobile device adoption and activities