Travel commerce continues to be upgraded and enriched by the relentless progress of innovation. With powerful new technology and media platforms, consumers have more at their fingertips than ever before. Meanwhile, emerging economies are supporting an entirely new wave of consumers who have never traveled before. All this progress also means that travel companies have more to manage, and they must constantly stay on top of what guides consumer decisions.
On March 1, PhoCusWright is pleased to present a special Webinar, Empowering Inspiration: The Future of Travel Search. Drawing on recent research conducted by PhoCusWright, in partnership with Amadeus, this Webinar explores how consumers around the world make leisure travel decisions today, and how they would like to make those decisions in the future. Recognizing the importance of geographic diversity and local dynamics, the study included detailed surveys of travelers in the U.S., the U.K., Germany, India, Russia and Brazil.
This one-hour Webinar is presented by Carroll Rheem, director, research, and moderated by Lorraine Sileo, vice president, research. The format consists of a 45-minute presentation, followed by a 15-minute Q&A session.
Key Insights Include
- The journey before the trip: destination selection, the decision timeline, research and booking channels
- How innovations in search can unlock new possibilities for travel
- Areas of turbulence: frustrations and challenges in travel planning and booking
- Leveraging new media: mobile alerts, check-in and boarding, online reviews and social support for travel
- The future of travel planning: virtual personal assistants, smart systems, biometric input and more
Understanding consumers' online behavior and preferences is a key to engaging and inspiring travelers. Register now for this FREE Webinar – Empowering Inspiration: The Future of Travel Search – and turn inspiration into opportunity.
For more insight into consumers' online travel behavior and preferences, download the FREE white paper, Empowering Inspiration: The Future of Travel Search.