U.S. Mobile Travel Bookings to Top $8 Billion by 2013

FOR IMMEDIATE RELEASE

Contact:
Cathy Schetzina
+1 860 350-4084 x380
cschetzina@phocuswright.com

Sherman, CT USA, February 23, 2012 – Distribution is just one of numerous opportunities that mobile creates for travel organizations. But for many executives, the true test of mobile's influence is simple: show me the money.

A new report from travel industry research authority PhoCusWright, Mobile Hits the Mainstream: Technology and Industry Trends assesses the size and dynamics of the mobile travel marketplace, revealing the increasing impact of U.S. mobile travel commerce. Growing from zero just a few years ago, U.S. mobile leisure/unmanaged business travel gross bookings reached nearly US$2.6 billion in 2011, representing 2.4% of the U.S. online travel market. By 2013, that share is projected to grow to 6.5%, when mobile bookings (excluding managed corporate bookings) will represent 2.6% of the total U.S. travel market.

"While mobile bookings will remain a small share of the total travel market over the next two years, the dollar values being transacted are substantial, exceeding $8 billion in 2013," said Cathy Schetzina, director, communications and senior analyst. "The mobile platform is clearly changing traveler behavior, yielding incremental bookings in addition to the expected channel shift. And as merchandising capabilities improve, travel companies will have an even broader range of mobile revenue opportunities."

Mobile Hits the Mainstream: Technology and Industry Trends (US$895) – an Innovation Edition publication – studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.

Also available is a companion report, Mobile Hits the Mainstream: Leisure and Business Traveler Trends, which examines how travelers are using mobile devices to plan, purchase and enhance their travel experiences.

About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.

PhoCusWright is a wholly-owned subsidiary of Northstar Travel Media, LLC.