Upcoming Projects
Special Projects: Shape the Research to Suit Your Needs
Invest in one of PhoCusWright's upcoming Special Projects and help set the research agenda.
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UPCOMING PROJECTS
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STAYING LOCAL: A REGIONAL STUDY OF THE U.S. ROAD TRAVELER While the industry often considers flights to be the backbone of the U.S. leisure travel market, highways can be just as important in delivering travelers to their destinations. In 2011, more than one third of travelers stayed in hotels but did not fly. Using regional segmentation, this Special Project explores drive market dynamics and U.S. road travelers' attitudes and behavior throughout the trip life cycle, including how they decide where to go and what to buy. MORE |
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UNSETTLED: TRAVEL PAYMENTS AND THE COST OF GETTING PAID The global travel payments landscape is characterized by a bewildering array of disparate industry practices, consumer preferences, regulations, taxes, fees, technology and more. With rapidly changing points of sale, a host of disruptive technologies and upstart alternatives challenging the entrenched players, a payment revolution is underway. This Special Project provides strategic guidance on this complex and quickly evolving segment, so that companies can address key challenges and approach the space with clarity and confidence. MORE |
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A MARKET REINVENTED: THE U.S. VACATION RENTAL LANDSCAPE PhoCusWright's landmark 2008 study, PhoCusWright's Vacation Rental Marketplace: Poised for Change, revealed a US$24 billion marketplace – and a revolution underway. Online vacation rental has since emerged as a major marketplace, competing directly with hoteliers for the leisure traveler. Fresh business models, powerful new technologies and profound upheaval in the search-shop-buy process are rewriting the rules for just about everyone. This project will uncover the patterns and potential within the online vacation rental arena. MORE |
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PHOCUSWRIGHT'S CORPORATE TRAVEL DISTRIBUTION UPDATE: EUROPE / ASIA PACIFIC PhoCusWright has sized the total and online leisure/unmanaged business travel markets for the U.S., Europe, Asia Pacific (APAC) and Latin America. These two separate Special Projects fill in missing pieces of the puzzle, delving deeply into the European and APAC corporate travel markets, respectively. Each project provides market sizing and forecasts for the studied region's key markets, product segments and channels, with research topics including the impact of technology, online adoption trends, distribution and the changing role of the corporate travel buyer. |
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CONSUMER TRAVEL REPORT: BRAZIL, RUSSIA AND CHINA With travel demand in the developed world tethered to the sluggish pace of its economies, millions of new travelers from emerging markets present irresistible yet unfamiliar targets. Brazil, Russia and China are among the hottest prospects for travel companies seeking the next big growth opportunity. This Special Project provides a comprehensive view of the status of consumer travel in each of the studied markets, uncovering their similarities and differences to identify market trends and opportunities. |
PROJECTS IN THE FIELD
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ASSESSING THE ONLINE TRAVEL OPPORTUNITY: MIDDLE EAST Economic development, a tech-savvy consumer base, expanding business opportunities and a culture of hospitality make the United Arab Emirates and other Middle East countries ripe for travel market growth. This Special Project offers a deep understanding of Middle East travel distribution, identifying emerging opportunities throughout the region. The project includes in-depth analysis of Egypt, Saudia Arabia, United Arab Emirates (UAE) and Qatar. The research delves deeply into leading travel trends and delivers market size and forecasts for the total and online leisure/unmanaged business travel markets through 2013. MORE |
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EMERGING TRAVEL MARKETS IN EASTERN EUROPE: RUSSIA, UKRAINE AND POLAND Eastern European countries are experiencing a rebounding economy and healthy travel gains. These less mature, less-penetrated travel markets are ripe for online travel, social media and mobile. This first ever Special Project will size the Eastern European travel markets, explore leading travel trends, key players and the impact of technology on travel distribution. MORE |
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INDIA CONSUMER TRAVEL STUDY 2011 While other travel markets suffer, India is booming! Entrepreneurial successes, significant infrastructure upgrades, and an influx of capital have continued despite recent economic turbulence. India is one of the few emerging travel markets where supply-side and demand-side drivers are developing in tandem. This Special Project sheds light on consumer behavior and reveals emerging business and distribution trends. MORE |
