Upcoming Projects
Special Projects: Shape the Research to Suit Your Needs
Invest in one of PhoCusWright's upcoming Special Projects and help set the research agenda.
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UPCOMING PROJECTS
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CONSUMER TRAVEL REPORT: CHINA With travel demand in the developed world tethered to the sluggish pace of its economies, millions of new travelers from emerging markets present irresistible yet unfamiliar targets. China is among the hottest prospects for travel companies seeking the next big growth opportunity. This Special Project provides a comprehensive view of the status of consumer travel in this unique market and identifies market trends and opportunities. MORE |
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CORPORATE TRAVEL DISTRIBUTION: ASIA PACIFIC This Special Project takes a comprehensive look at corporate travel throughout the Asia Pacific (APAC) region, tracking its evolution to identify the major trends that will shape the market in the years to come. The project sizes the APAC corporate travel market through 2015 for key product segments and channels, featuring an in-depth corporate travel outlook for China, Hong Kong, Japan, India, Australia/New Zealand and Singapore, with an overview of the entire APAC region. Research topics include the impact of technology, online adoption trends, distribution dynamics and the changing role of the corporate travel buyer. MORE |
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IN-DESTINATION EVENTS, ATTRACTIONS AND ACTIVITIES: EUROPE For years, PhoCusWright has sized and assessed the European travel marketplace, and data on the transportation and accommodation elements of travel are plentiful. However, an essential segment of the travel experience is understudied and often overlooked: what leisure travelers do "when they get there." This Special Project provides a detailed picture of the European in-destination travel activities landscape, comprised of local events, tours and attractions that are often core to the leisure travel experience. The project provides market sizing and forecasts for the European travel activities market from 2011-2015, with detailed breakouts by type. Research topics include shopping and booking dynamics; the role of emerging technologies, including mobile and social media; and key opportunities for travel suppliers, distributors and technology providers. MORE |
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THE VIEW OF MEETINGS FROM THE C-SUITE Meetings are an essential part of doing business – yet the expense is particularly scrutinized in these times of corporate budget cutbacks. How can meeting planners extract the most value from their events and businesses ensure that their conference attendance dollars are well spent? PhoCusWright, in cooperation with Northstar Meetings Group, will embark on an in-depth study of attendee attitudes and expectations regarding format, content, technology, destinations, amenities and more. This Special Project will provide an unprecedented firsthand perspective on what makes a well-planned meeting or event that reaps rewards for both the attendee and the organization. MORE |
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SOCIAL MEDIA IN TRAVEL: MAYHEM, MYTHS, MOBILE & MONEY It's been online travel's biggest, most overhyped, but largely unmeasured trend of the past decade. More and more social media underpins the very fabric of the search-shop-buy-share travel cycle, and yet it continues to confound marketers and market measurers alike. This study will take a global pulse of the travel industry's use and abuse of social platforms, surveying all sectors of the travel market on strategy and tactics, tools and techniques, goals and yardsticks, benchmarks and question marks, successes and flops. Sponsors of this unique industry study will have clear, quantitative insights around what travel companies want and need to manage, mobilize and monetize their social media strategy. MORE |
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TRAVEL FUTURES 2023 Ten years ago, booking travel over the Internet was a novelty in many of the world’s now-thriving online travel markets. Twitter and Facebook were nonexistent, and the launch of the iPhone was years away. This Special Project explores the technologies, innovations and consumer dynamics that will transform the global travel, tourism and hospitality market in the decade to come. The project will 1) review key population and demographic trends worldwide to project long-range travel market growth, and 2) explore a broad range of emerging technologies to identify those with the potential to disrupt the travel landscape. |
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THE U.S. TRAVEL ADVERTISING MARKET: INDUSTRY SIZING AND TRENDS When studying the U.S. travel, tourism and hospitality marketplace, booking revenue tells only part of the story. In this increasingly competitive market, travel companies spend millions of dollars on advertising each year to attract and convert customers. This Special Project provides sizing and forecasts for U.S. travel advertising spend from 2011-2015. The results will offer a comprehensive view of the travel advertising universe, including offline, online (display, search and referral), and mobile advertising, with breakouts by product and channel. MORE |
PROJECTS IN THE FIELD
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SKIER & SKI TRAVELER STUDY Passionate and driven, ski travelers represent an attractive and lucrative traveler segment. For many, a desire to hit the slopes is an important travel motivator that drives their leisure travel decisions. Yet, to date, there has been no industry-wide market research on how skiers and ski travelers search, shop and buy. This Special Project provides a complete picture of skiers and ski travelers, yielding insight into their demographics, attitudes, behaviors and preferences. MORE |
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UNSETTLED: TRAVEL PAYMENTS AND THE COST OF GETTING PAID The global travel payments landscape is characterized by a bewildering array of disparate industry practices, consumer preferences, regulations, taxes, fees, technology and more. With rapidly changing points of sale, a host of disruptive technologies and upstart alternatives challenging the entrenched players, a payment revolution is underway. This Special Project provides strategic guidance on this complex and quickly evolving segment, so that companies can address key challenges and approach the space with clarity and confidence. MORE |
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STAYING LOCAL: A REGIONAL STUDY OF THE U.S. ROAD TRAVELER While the industry often considers flights to be the backbone of the U.S. leisure travel market, highways can be just as important in delivering travelers to their destinations. In 2011, more than one third of travelers stayed in hotels but did not fly. Using regional segmentation, this Special Project explores drive market dynamics and U.S. road travelers' attitudes and behavior throughout the trip life cycle, including how they decide where to go and what to buy. MORE |
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A MARKET REINVENTED: THE U.S. VACATION RENTAL LANDSCAPE PhoCusWright's landmark 2008 study, PhoCusWright's Vacation Rental Marketplace: Poised for Change, revealed a US$24 billion marketplace – and a revolution underway. Online vacation rental has since emerged as a major marketplace, competing directly with hoteliers for the leisure traveler. Fresh business models, powerful new technologies and profound upheaval in the search-shop-buy process are rewriting the rules for just about everyone. This project will uncover the patterns and potential within the online vacation rental arena. MORE |
