Upcoming Projects

Special Projects: Shape the Research to Suit Your Needs

Invest in one of PhoCusWright's upcoming Special Projects and help set the research agenda.

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UPCOMING PROJECTS

INDEPENDENT HOTELS: MARKETING AND DISTRIBUTION STRATEGIES FOR NON-BRANDED PROPERTIES
The independent hotel market is vast and complex. Although representing roughly three-quarters of hotels in Europe, and one quarter in the U.S., unbranded hotels are largely unknown in terms of size, distribution and growth potential. Sponsoring Independent Hotels: Marketing and Distribution Strategies for Non-Branded Properties will give you valuable information on how to understand and benefit from this untapped market. The Special Project will take all the mystery out of independent properties and divulge the unknowns. MORE
SEARCH, SHOP, BUY: THE NEW DIGITAL FUNNEL
"Search, shop, buy" is unraveling. A new multi-channel, multi-site, multi-device model is in its place. It's difficult for travel companies to know how to compete in today's evolving market. Sponsoring Search, Shop, Buy: The New Digital Funnel will give you valuable information to understand and benefit from this dynamic, global marketplace. After all, companies competing on a global stage need a global perspective of consumer trends. MORE
CANADIAN ONLINE TRAVEL OVERVIEW THIRD EDITION
In 2010, PhoCusWright projected the Canadian online market to reach $9.7B by the end of 2011. But how large is the online market in Canada today? What trends and technologies are impacting core segments and distribution channels? What influences and motivates Canadian travel behavior? PhoCusWright takes a fresh look at this growing marketplace to see what's new, what's changed and what's on the horizon. MORE
ASSESSING THE ONLINE TRAVEL OPPORTUNITY: THE MIDDLE EAST, SECOND EDITION
PhoCusWright delivered the first definitive research on the Middle Eastern online travel market in its 2012 landmark study Assessing the Online Travel Opportunity: The Middle East. It's time to take a second look at the world's sixth largest travel market to determine where the Middle Eastern online travel market stands today – and where it's going. The study will examine market sizing, forecasts of economic trends and demographics through 2016, key online players, strategies, and the impact of technology on travel distribution in the Middle East. Sponsors will learn how to effectively address the opportunities and challenges in the Middle Eastern online travel market and tap into this promising emerging market. MORE
INDIAN CONSUMER BEHAVIOR: HOLIDAYS AND TRAVEL PACKAGES
Today's Indian travelers are young, online and ready to use their disposable income to get out and see the world. While the rail and low-cost air segments helped transform how Indians travel, holidays and vacation packages are powering the next phase of travel demand. This Special Project dives deep into the rapidly evolving holiday and vacation package segment for Indian travelers. The research reveals consumers' inspiration and behavior around holiday and packaged travel, tracks the shifting influence of online versus offline shopping channels, and identifies the most popular domestic and outbound holiday destinations and vacation package types. Sponsors will gain exceptional insights into the rich potential of holidays and packaged travel among Indian consumers, enabling them to effectively cater to and tap this dynamic segment. MORE
SOCIAL MEDIA IN TRAVEL: MAYHEM, MYTHS, MOBILE & MONEY
It's been online travel's biggest, most overhyped, but largely unmeasured trend of the past decade. More and more social media underpins the very fabric of the search-shop-buy-share travel cycle, and yet it continues to confound marketers and market measurers alike. This study will take a global pulse of the travel industry's use and abuse of social platforms, surveying all sectors of the travel market on strategy and tactics, tools and techniques, goals and yardsticks, benchmarks and question marks, successes and flops. Sponsors of this unique industry study will have clear, quantitative insights around what travel companies want and need to manage, mobilize and monetize their social media strategy. MORE

PROJECTS IN THE FIELD

THE U.S. TRAVEL ADVERTISING MARKET: INDUSTRY SIZING AND TRENDS
When studying the U.S. travel, tourism and hospitality marketplace, booking revenue tells only part of the story. In this increasingly competitive market, travel companies spend millions of dollars on advertising each year to attract and convert customers. This Special Project provides sizing and forecasts for U.S. travel advertising spend from 2011-2015. The results will offer a comprehensive view of the travel advertising universe, including offline, online (display, search and referral), and mobile advertising, with breakouts by product and channel. MORE

CLICK HERE to view the completed projects