Travel Website Visitor Traffic in China: We Ain't Seen Nothing Yet
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New PhoCusWright report examines traffic volume and visitor behavior across key online travel categories in China
Sherman, CT USA, August 25, 2011 – China's travel market – the second largest in APAC – is also among the fastest growing in the region; however, online penetration remains relatively low. A new report from travel industry research authority PhoCusWright finds that the travel category attracts just 14% of China's Internet users. Created in partnership with global digital intelligence provider comScore, PhoCusWright's China Online Travel Traffic Report reveals that traffic to both online travel agencies as well as metasearch and other non-transactional categories are driving strong growth in the country's online travel market.
"China is home to the largest Internet population and the second largest travel market in APAC, yet it has relatively low online travel penetration," says Douglas Quinby, senior director, research at PhoCusWright. "This is a provocative mix of dynamics that has the makings for a really interesting future. We've partnered with comScore to unravel how some key trends in travel and online behavior are taking shape across a wide range of online travel categories, including supplier websites, online travel agencies, traveler review sites and metasearch."
PhoCusWright's China Online Travel Traffic Report analyzes traffic volume, unique visitors, cross-visitation and source/loss patterns across key travel subcategories, including online travel agencies (OTAs), airlines, metasearch, traveler review websites and more. Key coverage includes:
-Traffic to travel website categories with in-depth analysis of 1Q11, including:
-Online travel agencies
-Travel guides and traveler review sites
-Travel website rankings within each travel category, including average monthly unique visitors
-Comparison of traffic to supplier websites versus OTAs and non-transactional sites
-In-depth analysis of key online players, including cross-visitation, source and loss traffic
As traffic to travel websites in China increases, online bookings will spike over the next several years and the country's online travel penetration rate will climb accordingly. PhoCusWright's China Online Travel Traffic Report, an Asia Pacific and Global Edition publication, delivers timely, tactical intelligence to help travel companies make the most of this vital opportunity. It is available on the PhoCusWright Store for US$695.
About PhoCusWright Inc.
PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.
PhoCusWright enables clients to bolster productivity through superior staff training and education. Scalable products, customized programs and cost-effective delivery improve the performance of thousands of travel, tourism and hospitality employees worldwide.
To complement its primary research and learning solutions in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences in the United States and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia-Pacific operations based in India and local analysts on five continents.
© 2011 PhoCusWright Inc., Sherman, CT USA
+1 860 350-4084 • www.phocuswright.com