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Attend The PhoCusWright India Travel Summit to get your finger on the pulse of this burgeoning market.

Consider these facts:

• About US$130 million has been poured into the OTA space in the last 30 months, indicating the serious potential of online travel in the country.
• The Indian domestic air market will double in size from US$3.6 billion to reach $7 billion in 2010; the market share of LCCs rose to 49% in 2008.
• Indian Railways has emerged as the largest online travel Web site in APAC in transaction volume, tracking 113,000 transactions per day.
• In India, religious travel is not a niche— it is akin to leisure travel. Religious travel accounts for almost 20% of the total trips taken by the middle class in India.
• The travel problem in India is not only the air and hotel. It is the about the last mile. The bus segment has also seen the entry of online bus aggregators like Redbus and Ticketvala.com.

The key to success in travel retailing in India will be to understand the mini cultural systems that operate within the larger Indian cultural framework.

The cultural diversity of India needs to be acknowledged in building a pan-Indian travel brand.