Conference Program Sponsored by 
Tuesday, November 17, 2009
The Travel Innovation Summit Program |
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The Travel Innovation Summit sessions are open to Tue-Wed and Tue-Thu ticket-holders, and take place in the Theater in the National Ballroom of the Omni Orlando Resort at ChampionsGate. Other session locations are noted.
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8:00 am - 8:00 pm
(12 hrs)
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PhoCusWright Reception Desk Open For The Travel Innovation Summit
(Rotunda)
Register or check in and collect your credentials and materials. The PhoCusWright Reception Desk is the go-to place for all your needs. |
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8:00 am - 9:00 am
(60 min)
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Breakfast: Coffee and Connections
(Ballroom Commons (rain backup: International Ballroom III))
Start your conference off right by sharing breakfast with your industry colleagues and meeting new partners and clients. |
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8:00 am - 7:30 pm
(11.5 hrs)
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Exhibitor and Innovator Showcase
(Exhibitor and Innovator Showcase, National Ballroom)
Meet with the exhibitors and Travel Innovation Summit innovators one-on-one. |
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9:00 am - 6:30 pm
(9.5 hrs)
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The Travel Innovation Summit
Thirty-four innovators from around the world demonstrate applications, mobile technologies and solutions that significantly affect travel planning, purchasing and memorializing. |
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9:00 am - 11:37 am
(2.6 hrs)
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The Travel Innovation Summit Session 1
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9:00 am - 9:15 am
(15 min)
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Welcome To The Travel Innovation Summit!
Don't miss the introduction of the morning Innovators and learn how to vote for your favorite innovation using our real-time wireless polling devices.
Bob Offutt, Senior Technology Analyst, PhoCusWright Inc.
Norman L. Rose, Senior Technology Analyst, PhoCusWright Inc.
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:15 am - 9:27 am
(12 min)
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1.1 10Best Solutions
Product Name: VinePulse
#pc10best
Brice J. Bay, President and CEO, 10Best Solutions |
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9:27 am - 9:39 am
(12 min)
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1.2 Goby
#pcgoby
Mark Watkins, Co-Founder and CEO, Goby |
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9:39 am - 9:51 am
(12 min)
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1.3 Tripware
Product Name: Tripware OutBook
#pctripware
Clark C. Rines, President and CEO, Tripware |
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9:51 am - 10:03 am
(12 min)
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1.4 GuestCentric Systems
#pcguestcentric
Pedro Colaco, President and CEO, GuestCentric Systems |
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10:03 am - 10:15 am
(12 min)
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1.5 Unassigned
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10:15 am - 10:27 am
(12 min)
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1.6 CarTrawler
Product Name: CarTrawler Ovi Mobile
#pccartrawler
Bobby Healy, CTO, CarTrawler |
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10:27 am - 10:39 am
(12 min)
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1.7 Exalead
Product Name: CloudView “Smart” Search
#pcexalead
Paul Doscher, U.S. CEO, Exalead |
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10:39 am - 10:51 am
(12 min)
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1.8 iPerceptions
Product Name: webValidator Continuous Listening Solution (premium) and 4Q (free)
#pciperceptions
Claude Guay, President and CEO, iPerceptions |
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10:51 am - 11:03 am
(12 min)
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1.9 Vanguard ID Systems
Product Name: Luggagetag.com
#pcluggagetag
Richard O. Warther, President and CEO, Vanguard ID Systems Inc. |
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11:03 am - 11:15 am
(12 min)
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1.10 gliider
#pcgliider
Jordan Stolper, Co-Founder and CEO, gliider |
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11:15 am - 11:27 am
(12 min)
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1.11 CheapLimoRates.com
#pccheaplimorates
Alan Kushmakov, Founder and CEO, CheapLimoRates.com |
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11:27 am - 11:37 am
(10 min)
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Critics Circle: Session 1
#phocuswright
Rod Cuthbert, Founder and Chairman, Viator Inc.
Jim Hornthal, Chairman, Triporati Inc.
Rick Lewis, Principal, U.S. Venture Partners
Kevin May, Editor, Tnooz |
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11:37 am - 12:37 pm
(60 min)
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Lunch
(Ballroom Commons (rain backup: International Ballroom III))
Stretch your legs and have a bite to eat. This is an ideal time to search for the exciting new products, technologies and services that will boost your business. |
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12:37 pm - 3:09 pm
(2.5 hrs)
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The Travel Innovation Summit Session 2
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12:37 pm - 12:42 pm
(5 min)
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Welcome Back!
Do not miss the introduction of the Innovators. |
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12:42 pm - 12:47 pm
(5 min)
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2.1 Planetism (ALPHA)
#pcplanetism
Yameen Salahuddin, Founder, Planetism |
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12:47 pm - 12:59 pm
(12 min)
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2.2 Dapper
Product Name: Dapper Ads
#pcdapper
Paul Knegten, Head of Marketing, Dapper |
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12:59 pm - 1:11 pm
(12 min)
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2.3 Milestone Internet Marketing Inc.
Product Name: eBuzz Connect - Social Media Management and Monitoring for the Lodging Industry
#pcmilestone
Anil D. Aggarwal, CEO, Milestone Internet Marketing Inc. |
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1:11 pm - 1:23 pm
(12 min)
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2.4 ZipSetGo.com
#pczipsetgo
Bob Miller, President and CEO, ZipSetGo.com |
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1:23 pm - 1:35 pm
(12 min)
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2.5 Translations.com
Product Name: GlobalLink OneLink
#pctranslations
Matt Hauser, Director, Technology Sales, Translations.com |
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1:35 pm - 1:47 pm
(12 min)
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2.6 Mondial Interactive Company, a subsidiary of Mondial Assistance USA
Product Name: Travel Insurance 2.0
#pcmondial
Bob Dufour, President and CEO, Mondial Interactive Company |
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1:47 pm - 1:59 pm
(12 min)
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2.7 Traxo LLC
Product Name: Traxo
#pctraxo
Andy Chen, Co-Founder and President, Traxo LLC |
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1:59 pm - 2:11 pm
(12 min)
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2.8 Voyage.tv
#pcvoyagetv
Tedd Evers, Chief Revenue Officer, Voyage.tv |
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2:11 pm - 2:23 pm
(12 min)
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2.9 TravelTainment - The Amadeus Leisure Group
Product Name: The new TravelTainment Internet Booking Engine
#pctraveltainment
Andy Owen-Jones, CEO, TravelTainment - The Amadeus Leisure Group |
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2:23 pm - 2:35 pm
(12 min)
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2.10 AboutAnywhere.com
#pcaboutanywhere
Ashwin Kamlani, CEO, AboutAnywhere.com |
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2:35 pm - 2:47 pm
(12 min)
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2.11 TripCase
#pctripcase
Toby Cunningham, Vice President, Business Development and Product Strategy, TripCase |
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2:47 pm - 2:59 pm
(12 min)
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2.12 SpeedRFP
#pcspeedrfp
Bradley Pirman, CIO, SpeedRFP |
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2:59 pm - 3:11 pm
(12 min)
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2.13 [x+1]
Product Name: Site+1
#pcxplus1
Jason Shulman, Chief Revenue Officer, [x+1] |
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3:11 pm - 3:21 pm
(10 min)
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Critics Circle: Session 2
#phocuswright
Rod Cuthbert, Founder and Chairman, Viator Inc.
Jim Hornthal, Chairman, Triporati Inc.
Rick Lewis, Principal, U.S. Venture Partners
Kevin May, Editor, Tnooz |
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3:21 pm - 4:05 pm
(44 min)
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Break: Sips and Apps
(Exhibitor and Innovator Showcase, National Ballroom)
Do not head back to your room yet. Take the new ideas you have just learned and put them to use by connecting with your colleagues during this snack break. |
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4:05 pm - 6:30 pm
(2.4 hrs)
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The Travel Innovation Summit Session 3
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4:05 pm - 4:10 pm
(5 min)
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Welcome Back!
Do not miss the introduction of the innovators. |
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4:10 pm - 4:15 pm
(5 min)
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3.1 ConnectMe 360 (ALPHA)
Product Name: Twavl
#pcconnectme
Brian Hayashi, Founder and CEO, ConnectMe 360 |
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4:15 pm - 4:27 pm
(12 min)
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3.2 Travel Guard
#pctravelguard
Product Name: ProfitPlus
H. Scott Ackerman, Vice President of Retail Sales, Travel Guard |
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4:27 pm - 4:39 pm
(12 min)
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3.3 Amadeus IT Group
Product Name: Amadeus Affinity Shopper
#pcaffinityshop
Denis Lacroix, Vice President, Product Development, Sales and e-Commerce Platforms, Amadeus IT Group |
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4:39 pm - 4:51 pm
(12 min)
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3.4 GlobalMotion Media Inc.
#pcglobalmotion
Product Name: EveryTrail
Joost Schreve, Founder and CEO, GlobalMotion Media Inc. |
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4:51 pm - 5:03 pm
(12 min)
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3.5 Tourabout
Product Name: Tourabout, The Social GDS™
#pctourabout
Ben Jackson, Co-Founder and CEO, Tourabout |
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5:03 pm - 5:15 pm
(12 min)
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3.6 Expedia Media Solutions
Product Name: StorePoint Expandables
#pcexpediamedia
Doug Miller, Global Vice President, Media Solutions, Expedia Media Solutions |
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5:15 pm - 5:27 pm
(12 min)
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3.7 deciZium Inc.
Product Name: YourTour
#pcyourtour
John Schliesser, CEO, deciZium Inc. |
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5:27 pm - 5:39 pm
(12 min)
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3.8 Localyte Inc.
#pclocalyte
Doug Renert, Business Development, Localyte Inc. |
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5:39 pm - 5:51 pm
(12 min)
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3.9 Language Weaver Inc.
#pclanguageweaver
Mark Tapling, President and CEO, Language Weaver Inc. |
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5:51 pm - 6:03 pm
(12 min)
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3.10 Voyij.com
#pcvoyij
Brent Stewart, Co-Founder and President, Voyij Inc. |
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6:03 pm - 6:15 pm
(12 min)
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3.11 Travelport
Product Name: Journey Manager
#pctravelport
Brian Batts, Online Product Strategy Director, Travelport |
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6:15 pm - 6:25 pm
(10 min)
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Critics Circle: Session 3
#phocuswright
Rod Cuthbert, Founder and Chairman, Viator Inc.
Jim Hornthal, Chairman, Triporati Inc.
Rick Lewis, Principal, U.S. Venture Partners
Kevin May, Editor, Tnooz |
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6:25 pm - 6:30 pm
(5 min)
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Closing Remarks
#phocuswright
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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6:30 pm - 7:30 pm
(60 min)
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The Travel Innovation Summit Cocktail Reception
(Exhibitor and Innovator Showcase, National Ballroom)
Anticipation mounts around which four companies will win and advance onto Five Minutes of Fame on Thursday. Review the day’s events with colleagues, visit the "alpha companies" at their meeting tables, plan for Deal Day and mingle with the most influential group of industry leaders anywhere!
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7:30 pm - 9:30 pm
(120 min)
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DineAround
Satisfying your culinary craving is easy! Dine on your own and take the opportunity to form friendships and collaborations at one of the Omni’s unique restaurants. Each restaurant will offer their regular menu in addition to a special PhoCusWright menu. All entrées include a free drink. To make reservations, please visit the PhoCusWright Reception Desk or call +1 407 390-6664 x6505.
Zen
Enjoy pan-Asian dishes, sake and an innovative sushi bar. Asian-themed privacy screens create separate dining areas.
Trevi’s
Mediterranean-style dishes are served in an Italian garden atmosphere. Request a seat near the indoor kitchen to watch meals being prepared, then take an after-dinner stroll through a working herb garden.
David’s Club
An upscale but casual sports bar and grill, David’s Club serves mouthwatering steaks. Features six 42” plasma TVs, overstuffed leather chairs, two pool tables, a foosball table and electronic darts.
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9:30 pm - 11:30 pm
(120 min)
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#tcamp1
(ChampionsGate Room, Lobby Level)
Tnooz hosts #tcamp1, a barcamp for Talking Travel Tech. Come join us in a relaxed setting, share what is on your mind, discuss the day's innovators and enjoy a beverage with colleagues and new friends. #tcamp1 is open to all registered attendees. |
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Wednesday, November 18, 2009
Deal Day Program |
Deal Day is comprised of workshops, a two-hour Center Stage (general session), Satellite Theater presentations, networking and much more. This event is open to all ticket-holders and takes place in the Omni Orlando Resort at ChampionsGate. All session locations are noted.
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7:30 am - 8:30 pm
(13 hrs)
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PhoCusWright Reception Desk Open
(Rotunda)
Register or check in and collect your credentials and materials. The PhoCusWright Reception Desk is the go-to place for all your needs. |
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7:30 am - 9:00 am
(90 min)
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Bloggers Town Hall Breakfast
(Accredited bloggers and press only. ChampionsGate Room, Lobby Level)
Join Philip Wolf, president and CEO of PhoCusWright, for an intimate breakfast gathering filled with thought-provoking conversation of current travel market trends. Philip shares PhoCusWright’s outlook for the future of global travel. |
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8:00 am - 9:00 am
(60 min)
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Deal Day Breakfast
(Ballroom Commons (rain backup: International Ballroom III))
Gear up for day two. Draw out your plan of attack for the networking and million-dollar opportunities of Deal Day over an energizing breakfast. |
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8:00 am - 6:15 pm
(10.2 hrs)
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Exhibitor and Innovator Showcase
(Exhibitor and Innovator Showcase, National Ballroom)
Meet with the exhibitors and The Travel Innovation Summit innovators one-on-one. |
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8:45 am - 3:20 pm
(6.6 hrs)
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Satellite Theater Presentations
(Exhibitor and Innovator Showcase, National Ballroom)
Visit the Satellite Theater for live presentations of exciting products from several of our sponsors and exhibitors.
8:45 am - 8:50 am Endless Vacation Rentals® by Wyndham Worldwide
9:00 am - 9:20 am Netgiro
9:30 am - 9:50 am QuickMobile Inc.
10:30 am - 10:50 am Pegasus Solutions
11:00 am - 11:20 am Acxiom Corporation
1:00 pm - 1:20 pm Nurun
1:30 pm - 1:50 pm Weather Underground Inc.
2:30 pm - 2:50 pm The Millennium Foundation for Innovative Finance for Health
3:00 pm - 3:20 pm Motif Inc. |
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9:00 am - 3:30 pm
(6.5 hrs)
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Workshops
Industry leaders present dynamic content, covering a variety of the hottest topics for the travel marketplace keeping you abreast of the latest buzz in the industry. Four 60-minute workshops will be offered simultaneously at four times throughout the day. Several workshops repeat for your convenience. Workshop locations are posted on-site. |
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9:00 am - 10:00 am
(60 min)
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Workshop Session 1
(Workshop locations posted on-site)
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Strategies for Targeting "In-Market" Travel Shoppers
Presented by: Akamai Technologies
The majority of online display advertising spend continues to target general consumers. However, what if there was a predictive ad-targeting solution that focused only on shoppers that are "in-market" for the travel industry? Join Pedro Santos from Akamai to learn about the reality of in-market shopping and how to identify and reach shoppers with a high propensity to buy what you sell. Explore examples of how travel companies locate online consumers who are in-market for travel-related items—including airfare, hotel stays, vacation packages and travel gear—to drive incremental sales to their Web sites. Akamai discusses the predictive ad-targeting solutions that are available today and how the solutions work. Learn how you can use a wealth of actual online shopping data, shared by many online travel and economic companies, to determine what shoppers are in-market for and how to place your online display ads where your buying audiences will see them.
Pedro Santos, Chief Strategist, eCommerce, Akamai Technologies Inc. |
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Global Fraud: Spotting Fraudulent Activity and Organized Crime
Presented by: iovation Inc.
Every Internet-enabled PC is a potential weapon for identity theft and online fraud.Learn from the experts on how to spot fraudulent activity.What used to be a simple case of scammers and repeat offenders, executing individual credit card theft has grown into a multi-billion dollar a year industry dominated by organized criminals masterminding complex fraud schemes.
Cory Swick, Head of Fraud Investigations, iovation Inc. |
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The Battle for Smart Trip Planning
Presented by: PhoCusWright Connect
The “Perfect Storm”—theme of the 2008 PhoCusWright Conference—has not passed. If it seems quiet, it may well be because we are in the eye of the storm. Recent polls show growing customer dissatisfaction with the researching, planning and shopping experience for travel destinations. Major travel players and DMOs are not addressing this important issue fast enough, creating significant opportunities for innovative start-ups. Capitalizing on new technologies is the key. Will DMOs and others respond with investments in their Web sites, partnerships or co-opetition? An expert panel discusses how to improve the research, planning and shopping experience offered by your destination Web site.
Laura Castillo, Account Strategist, Google Inc.
Robert K. Cole, Founder, RockCheetah
Kevin Fliess, Founder, TravelMuse Inc.
Yen Lee, President and Co-Founder, UpTake Networks Inc.
Moderated by: Joseph E. Buhler, Senior Destination Marketing and Social Media Analyst, PhoCusWright Inc. |
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PhoCusWright Analyst Town Hall
Presented by: PhoCusWright Research
Join PhoCusWright analysts in an open discussion about global market trends, consumer behavior/generation gaps, the future of online travel agencies (OTAs) and metasearch, the outlook for 2009 and beyond, and more. Share key insights into the future of travel as PhoCusWright unveils findings from its latest market-sizing forecasts. Has the U.S. reached market saturation? What generational trends will impact the growth trajectory of OTAs vs. supplier-direct sites? Is China really the next big travel opportunity? Will Europe see further consolidation? Tell us what you think! Ask questions and share your views on the travel marketplace in this informal setting featuring open discussion and debate—supported by PhoCusWright Research.
Ram Badrinathan, General Manager, Asia Pacific, PhoCusWright Inc.
Douglas Quinby, Senior Director, Research, PhoCusWright Inc.
Carroll Rheem, Director, Research, PhoCusWright Inc.
Lorraine Sileo, Vice President, Research, PhoCusWright Inc. |
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10:00 am - 10:30 am
(30 min)
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Break: Java, Jasmine and Jabber
(Exhibitor and Innovator Showcase, National Ballroom)
Pause for a moment to think about all of the valuable connections you have just made and how these new potential partners and deals will affect your bottom line. |
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10:00 am - 10:30 am
(30 min)
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CEO Welcome: For First-Time Attendees
(PhoCusWright Sales Lounge, Rotunda)
PhoCusWright's CEO, Philip Wolf invites first-time attendees on a behind-the-scenes tour. Learn everything that The PhoCusWright Conference has to offer! |
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10:30 am - 11:30 am
(60 min)
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Workshop Session 2
(Workshop locations posted on-site)
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Exploring the Lodging Recovery
Presented by: Cornell University School of Hotel Administration, Center for Hospitality Research and PhoCusWright's Financial Edition
An in-depth look at supply and demand trends during 2009-2012 timeframe, including a recovery timeline and key milestones, such as:
-Tight credit markets should yield multi-year depression in hotel construction activity.
-Demand should recover with GDP, but tends to lag because of exposure to corporate/group business.
-Occupancy returns to normal in late 2010, and pricing power reemerges in 2011.
How will these factors affect the distribution channels? Discussion includes topics such as:
-The counter-cyclical OTA-hotel chain relationship.
-What happens to online distribution when hotel occupancy hits the mid-60s?
-Will rate recovery be even across channels?
Chris Anderson, Assistant Professor Operations Management, Cornell University School of Hotel Administration
William J. Carroll, Senior Hotel and Lodging Analyst, PhoCusWright Inc. and Senior Lecturer, Cornell University School of Hotel Administration
Jake Fuller, Senior Research Analyst, Finance and Analytics, PhoCusWright Inc. |
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Channeling the Increasingly Powerful Online Customer
Presented by: Tealeaf
The online travel consumer faces a myriad of pricing and packaging options; with so many choices, consumer loyalty often changes on a dime. Poor experiences, even when small, can result in a quick click to a competitor’s site and worse—the loss of consideration for future business. In such an immensely competitive and intertwined online environment, it is essential to have complete visibility into the online customer experience. Join Joe Megibow, vice president, global analytics and optimization at Expedia, as he discusses how to use customer behavior analysis to improve Web site optimization. Learn how to maximize revenue and increase loyalty by improving customer experience.
John Dawes, Vice President of Product Management, Tealeaf Technology Inc.
Joe Megibow, Vice President, Global Analytics and Optimization, Expedia |
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Blogger Summit Town Hall
Presented by: Tips From The T-List
Join the panel in an interactive, town hall environment to discuss community building, the blending of blogging and journalism, how not to lose control of your brand with social media, whether using social media is about selling products or about building a community, how social-media marketing fits into your overall marketing plan, and (if there’s time!) more.
Joseph E. Buhler, Blogger and Senior Destination Marketing and Social Media Analyst, PhoCusWright Inc.
Kevin May, Editor, Tnooz
Elliott Ng, Co-Founder, UpTake Networks Inc.
Dennis Schaal, North American Reporter for Tnooz, Blogger and Research Analyst, PhoCusWright Inc.
Moderated by: Stephen Joyce, Publisher, Tips from the T-List and Co-Founder and CEO, Sentias Software Corporation |
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Video in Travel – “The Shop, EXPERIENCE, Buy” Phenomenon
Presented by: TripTelevision
The newest frontier for the online travel marketer is video. When you consider that YouTube is now the second-most popular search engine in the world, it tells you how today’s consumers search, view and respond. How will you address the growing demand for video among travelers? How can you attract and engage the online consumer? Video production, syndication, mobile applications, social-media distribution and the different player technologies that are available for implementing a video platform are explored. It will also include syndication, video monetization and statistical analysis of content views, including the results of TripTelevision’s recent “Prove It” campaign, offering “real-world” metrics. Learn how to create an experiential sale through the implementation of a successful video marketing strategy!
Christopher Chong, Vice President, Sales and Marketing, TripTelevision
Kulin Strimbu, President and CEO, TripTelevision |
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11:30 am - 1:00 pm
(90 min)
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Deal Day Lunch
(Ballroom Commons (rain backup: International Ballroom III))
Have lunch with new friends and new clients. Enjoy a delicious meal and sort out the finer details of the big deal you have been working on. |
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12:00 pm - 1:00 pm
(60 min)
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Center Stage Speaker Lunch and Briefing
(Theater, National Ballroom)
(Center Stage speakers and talkbackers only) |
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1:00 pm - 2:00 pm
(60 min)
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Workshop Session 3
(Workshop locations posted on-site)
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Exploring the Lodging Recovery
Presented by: Cornell University School of Hotel Administration and PhoCusWright's Financial Edition
(See 10:30 am workshop for description.) |
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Experian Hitwise University Live: Connection With Customers
Presented by: Experian Hitwise
The recession has made one thing abundantly clear: reaching the right customers always needs to be top of mind, even while focusing on the challenge of driving revenues when consumers opt to stay home and reduce their travel spending. Relevancy remains key for travel content and service offerings online and there is no shortage of options to choose for distribution. Timing is also everything since customer interactions will vary based upon the task at hand. Discuss effective approaches to:
-Using social media to communicate and interact with customers.
-Finding the best advertisers for your Web site to offer relevant messages.
-Staying ahead of seasonal trends to react quickly in the marketplace.
Heather Dougherty, Director of Research, Experian Hitwise
Rick Seaney, CEO, FareCompare L.P. |
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A Compelling Case Study In Social-Media Marketing
Presented by: PhoCusWright Inc.
Tourism Queensland’s "The best job in the world," represents one of the most creative and successful destination marketing campaigns using the social Web. Facebook, Twitter and YouTube have developed far beyond buzzwords. These global social networks are gaining consumer attention with phenomenal adoption rates. Over 120 million users log on to Facebook at least once each day and spend 5 billion minutes on the site. The time travelers spend using new social media continues to grow while old mainstream media usage is dwindling. Social tools influence how people search, shop and buy travel. The path is clear: more marketing funds must be shifted online. Learn how one DMO found a recipe for success.
Chris Chambers, Director of Digital Marketing, Tourism Queensland
Moderated by: Cees T. Bosselaar, Director, Business Development, PhoCusWright Inc. |
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Channeling the Increasingly Powerful Online Customer
Presented by: Tealeaf
(See 10:30 am workshop for description.) |
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2:00 pm - 2:30 pm
(30 min)
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Break: Refuel, Refresh, Reconnoiter
(Exhibitor and Innovator Showcase, National Ballroom)
Signed the deal already? Congratulations. Take a quick break for a refreshing snack and then get back to business. |
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2:30 pm - 3:30 pm
(60 min)
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Workshop Session 4
(Workshop locations posted on-site)
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Strategies for Targeting "In-Market" Travel Shoppers
Presented by: Akamai Technologies
(See 9:00 am workshop for description.)
Pedro Santos, Chief Strategist, eCommerce, Akamai Technologies Inc. |
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Travel and Consumer Elasticity
Presented by: Compete Inc.
The recession has impacted all industries at historic levels. Discretionary spend industries—such as travel—have been impacted more. With signs of a recovery, the unknown is what Compete calls "consumer elasticity." This refers to the extent to which consumers bounce back to pre-recession behaviors and when. In general, the longer and deeper a recession, the less likely the rebound. Given the magnitude of the recession—and that this is the first of this depth in the digital age—there are no benchmarks for this recovery. Compete reveals how the recession has impacted consumer behavior across and within the industry, the signs of recovery already evident in its intelligence, as well as set expectations for the recovery.
Lincoln Merrihew, Managing Director, Travel, Compete Inc. |
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Going Beyond The Banner Ad: Breaking Through The Online Ad Clutter
Presented by: Expedia Media Solutions
With an oversupply in online advertising and click-through rates are at an all-time low, how can destinations and hotels break through the clutter to connect with the millions of consumers who are shopping, researching and booking travel online? Global vice president of Expedia Media Solutions—the advertising sales division of Expedia Inc.—leads a session on new approaches to online advertising that go beyond the traditional display ads and utilize more of the Web’s interactive potential. Through compelling data from the world’s leading online travel company and video testimonials from leading travel marketers, learn how your destination or hotel property can integrate this rich, creative and relevant ad content into marketing strategies. Explore how to develop a deeper and more meaningful connection with consumers and convert online shoppers into travel bookers.
Doug Miller, Global Vice President, Media Solutions, Expedia Media Solutions |
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Hospitality Search Engine Marketing: The Future of Digital Disruption
Presented by: TravelCLICK
As the Internet continues to grow at an exponential rate, how can search technology keep up with the Web's explosive expansion? How can hotels compete in this increasingly unstable environment? The addition of millions of new Web site pages each year is straining and disrupting a once-steady system and changing what we thought were the golden rules of search. Explore key issues that hoteliers must consider in the years ahead to compete and win online, including:
-What is the current state of search technology?
-How are major search engines balancing the new challenges to improve coverage and relevance of their display results while maximizing advertising revenue?
-How does emerging competition from metasearch engines and social-media networks affect hoteliers' search strategies?
-What effect do these new channels and their new search paradigms have on hotels as an increasingly complex array of distribution choices are considered?
-What can hotels do today to cost-effectively improve their search-engine placement results for both organic and paid listings?
-How will the search marketing landscape shift in the next five to ten years—and how can hoteliers prepare to compete in the new order of the digital world?
John R. Hach, Vice President, Media and Industry Relations, TravelCLICK Inc. |
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3:30 pm - 4:00 pm
(30 min)
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Intermission
Workshops are over but Center Stage (general session) will start in 30 minutes! Join us at 4:00 pm sharp in the Theater of the National Ballroom for Philip Wolf's Opening Monologue. Wednesday's Center Stage sessions are open to all ticket-holders. |
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Wednesday, November 18, 2009
Center Stage (General Session) Program |
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Center Stage (general session) is open to all ticket-holders and takes place in the Theater in the National Ballroom of the Omni Orlando Resort at ChampionsGate. Other session locations are noted.
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4:00 pm - 6:15 pm
(2.2 hrs)
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Center Stage (General Session)
Welcome to the start of our Center Stage (general session) event! Today's sessions are open to all ticket-holders. This year’s theme—“Money. Media. Mobile. Moxie.”—highlights four essential strategies for success in today's marketplace: financial stability, expanded revenue streams, the "third screen" and the guts to achieve challenging objectives in a demanding, complex environment. |
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4:00 pm - 4:20 pm
(20 min)
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Opening Monologue
#phocuswright
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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4:20 pm - 4:50 pm
(30 min)
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2008 Travel Innovation Summit Finalists Reunion
#pctisalumni
Gregg Brockway, Co-Founder and President, TripIt
Kerry J. Cannon, Founder and CEO, interactive MOBILE @dvertising LLC
Jim Hornthal, Chairman, Triporati Inc.
Tom Romary, Co-Founder and CEO, Yapta Inc.
Mark Schroeder, CEO, Home&Abroad
Moderated by: Bob Offutt, Senior Technology Analyst, PhoCusWright Inc. and Norman L. Rose, Senior Technology Analyst, PhoCusWright Inc. |
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4:50 pm - 5:15 pm
(25 min)
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Executive Interview: The Return of the Hotels.com Founder
#pcgetaroom
Robert B. Diener, President, Getaroom
One-on-one interview with Carroll Rheem, Director, Research, PhoCusWright Inc. |
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5:15 pm - 6:10 pm
(55 min)
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Keynote: New Kids On The Block
#pcnewkids
Barney Harford, President and CEO, Orbitz Worldwide Inc. (20 min)
Hugh Jones, President and CEO, Travelocity Global (20 min)
Talkback (15 min): Industry peers lead Q&A
Flo M. Lugli, Executive Vice President, Marketing, Wyndham Hotel Group
Brian Silver, President and CEO, Travel Ad Network |
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6:10 pm - 6:15 pm
(5 min)
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2009 Travel Innovation Summit Finalists Announcement
#phocuswright
Four PhoCusWright Travel Innovation Summit finalists will move on to the coveted Five Minutes of Fame sessions on Thursday!
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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6:30 pm - 8:00 pm
(90 min)
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Center Stage Gala Party
(Open to Tue-Thu and Wed-Thu ticket-holders. Main Pool, Omni Orlando Resort (rain backup: Pavilion))
The go-to party at the go-to event of the year! Connect with the "A" list group of industry leaders. Don't miss the fun and unrivaled networking opportunity with the marketplace's who's who. Your badge is required for admission.
Courtesy of TripAdvisor and the Omni Orlando Resort at ChampionsGate
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9:00 pm - 11:00 pm
(120 min)
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The Bing Bash
(Open to Tue-Thu and Wed-Thu ticket-holders. B.B. King's Blues Club, 9101 International Drive #2230, Orlando, FL)
Bing Travel is the host of this late-night party at B.B. King's Blues Club featuring a hand-selected 11-piece “B.B. King All-Star Band” and will have you jamming and dancing to music inspired by the King of Blues, the Queen of Motown and the Soul of Funk. You'll receive VIP treatment in the mezzanine area and the dining area directly below. Each area will have an open bar featuring Bing’s signature drink, the “Bingtini.” Your badge is required for admission. (Shuttle transportation between the Omni Resort and B.B. King’s Blues Club starts at 8:30 pm; the last return shuttle from B.B. King’s is at 12:30 am. Shuttle service between the Omni Resort and the Reunion Resort runs continuously; times are posted at the Reunion Resort and the Omni Resort. The last shuttle leaves to the Reunion Resort 30 minutes after the last B.B. King’s shuttle returns to the Omni Resort.) |
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Thursday, November 19, 2009
Center Stage Program |
Center Stage sessions are open to Tue-Thu and Wed-Thu ticket-holders, and take place in the Theater in the National Ballroom of the Omni Orlando Resort at ChampionsGate. Other session locations are noted.
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8:00 am - 6:30 pm
(10.5 hrs)
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PhoCusWright Reception Desk Open for Center Stage
(Rotunda)
Register or check in and collect your credentials and materials. The PhoCusWright Reception Desk is the go-to place for all your needs. |
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8:00 am - 9:00 am
(60 min)
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Breakfast: The Finale
(Ballroom Commons (rain backup: Pavilion))
Stock up on energy for another day of thought-provoking and insightful discussion and debate of the travel industry’s hottest issues and trends. |
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8:00 am - 6:00 pm
(10 hrs)
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Exhibitor and Innovator Showcase
(Exhibitor and Innovator Showcase, National Ballroom)
Meet with the exhibitors and Travel Innovation Summit innovators one-on-one. |
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9:00 am - 5:00 pm
(8 hrs)
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Center Stage Sessions
This year’s theme—“Money. Media. Mobile. Moxie.”—highlights four essential strategies for success in today's marketplace: financial stability, expanded revenue streams, the "third screen" and the guts to achieve challenging objectives in a demanding, complex environment.
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9:00 am - 9:05 am
(5 min)
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Welcome
#phocuswright
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:05 am - 9:40 am
(35 min)
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Street Talk. VC Talk. PE Talk.
#pcmoney
Vispi Daver, Partner, Sierra Ventures
Brad Gerstner, Founder and CEO, Altimeter Capital
Mark S. Mahaney, Director, Internet Research, Citigroup Investment Research
Matthew McIlwain, Managing Director, Madrona Venture Group LLC
Robert E. Michalik, Managing Director, Kinderhook Industries LLC
Moderated by: Jake Fuller, Senior Research Analyst, Finance and Analytics, PhoCusWright Inc. |
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9:40 am - 10:15 am
(35 min)
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Keynote
#pcfarelogix
James K. Davidson, President and CEO, Farelogix Inc. (20 min)
Talkback (15 min): Industry peers lead Q&A
Christopher Lopinto, Co-Founder and President, ExpertFlyer.com
Béatrice Tarka, Co-Founder and CEO, Mobissimo Inc. |
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10:15 am - 10:45 am
(30 min)
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The Next Big Idea
#pcbigidea
Suzie Reider, Head of Advertising, YouTube LLC
Rob Torres, Managing Director, Travel, Google Inc. |
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10:45 am - 11:20 am
(35 min)
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Keynote
#pcconcur
Steve Singh, Chairman and CEO, Concur Technologies Inc. (20 min)
Talkback (15 min): Industry peers lead Q&A
Tony D'Astolfo, Vice President, Worldwide Sales, Rearden Commerce Inc.
Trip Davis, Co-Founder and Chairman, TRX Inc. |
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11:20 am - 11:45 am
(25 min)
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Pause
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11:45 am - 12:15 pm
(30 min)
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Break: Java, Jasmine and Jabber
(Exhibitor and Innovator Showcase, National Ballroom)
Coffee and snacks are served in the Exhibitor and Innovator Showcase, a central point for attendees, speakers and sponsors to meet, relax and discuss the highlights of the morning’s program. |
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12:15 pm - 12:20 pm
(5 min)
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Five Minutes of Fame (1 of 4)
The travel industry’s four hottest, most innovative Web and mobile-based applications—selected by the audience of Tuesday’s (November 17) Travel Innovation Summit—present their innovations. A blue-ribbon panel of judges and audience voting will select one winner.
Denis Lacroix, Vice President, Product Development, Sales and e-Commerce Platforms, Amadeus IT Group |
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12:20 pm - 12:25 pm
(5 min)
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Five Minutes of Fame (2 of 4)
The travel industry’s four hottest, most innovative Web and mobile-based applications—selected by the audience of Tuesday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon-panel of judges and audience voting will select one winner.
Jordan Stolper, Co-Founder and CEO, gliider |
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12:25 pm - 12:50 pm
(25 min)
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Executive Interview
#pctripadvisor
Stephen Kaufer, President and CEO, TripAdvisor
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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12:50 pm - 1:25 pm
(35 min)
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Keynote
#pcamadeus
David V. Jones, President and CEO, Amadeus IT Group S.A.
Talkback (15 min): Industry peers lead Q&A
Rod Cuthbert, Founder and Chairman, Viator Inc.
Armin Meier, Chief Commercial Officer, Travelport Inc. |
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1:25 pm - 1:55 pm
(30 min)
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The Perfect Travel Guide
#pcguides
John Boris, Managing Director, Lonely Planet Americas and Executive Vice President, Lonely Planet
Robert Flynn, Global Travel Publisher and Vice President, Frommer's
Pablo O'Brien, General Manager, Yahoo! Travel
Marc Ruff, Co-Founder and CEO, TVtrip Inc.
Patrick Younge, President and General Manager, Travel Channel Media
Moderated by: Gene Quinn, CEO, Tnooz and Chairman, PhoCusWright Inc. |
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1:55 pm - 2:00 pm
(5 min)
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Five Minutes of Fame (3 of 4)
The travel industry’s four hottest, most innovative Web and mobile-based applications—selected by the audience of Tuesday’s (November 17) Travel Innovation Summit—present their innovations. A blue-ribbon panel of judges and audience voting will select one winner.
Matt Hauser, Director, Technology Sales, Translations.com |
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2:00 pm - 2:45 pm
(45 min)
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Late Lunch and Midday Break
(Ballroom Commons (rain backup: Pavilion))
With so much groundbreaking conversation happening on Center Stage, do not forget to eat. Enjoy lunch and a relaxing break with other travel-savvy attendees. |
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2:45 pm - 2:50 pm
(5 min)
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Five Minutes of Fame (4 of 4)
The travel industry’s four hottest, most innovative Web and mobile-based applications—selected by the audience of Tuesday’s (November 17) Travel Innovation Summit—present their innovations. A blue-ribbon panel of judges and audience voting will select one winner.
Joost Schreve, Founder and CEO, GlobalMotion Media Inc. |
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2:50 pm - 3:25 pm
(35 min)
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Keynote
#pcharrahs
Gary Loveman, Chairman, President and CEO, Harrah's Entertainment Inc. (20 min)
Talkback (15 min): Industry peers lead Q&A
Tom P. Botts, Managing Partner, Hudson Crossing LLC
Christine Brosnahan, Vice President, Distribution and Reservation Services, Carlson Hotels Worldwide |
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3:25 pm - 3:55 pm
(30 min)
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Meta, Meddle and Mettle
#pcmeta
Brian Clark, Senior Vice President and General Manager, Fly.com (a Travelzoo company)
Chris Cuddy, CEO, Cheapflights Ltd.
Mike Fridgen, Director, Product Management, Bing Travel (a Microsoft company)
Steve Hafner, Co-Founder and CEO, Kayak.com
Moderated by: Lorraine Sileo, Vice President, Research, PhoCusWright Inc. |
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3:55 pm - 4:30 pm
(35 min)
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Keynote
#pcpriceline
Jeffery H. Boyd, President and CEO, Priceline.com Inc. (20 min)
Talkback (15 min): Industry peers lead Q&A
Adam Healey, Co-Founder and CEO, hotelicopter
Feargal Mooney, CEO, Web Reservations International |
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4:30 pm - 4:55 pm
(25 min)
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Executive Interview
#pcexpedia
Dara Khosrowshahi, President and CEO, Expedia Inc.
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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4:55 pm - 5:00 pm
(5 min)
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Epilogue and PhoCusWright Travel Innovation Summit Winner Announcement
#phocuswright
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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5:00 pm - 6:00 pm
(60 min)
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Cocktail Reception
(Exhibitor and Innovator Showcase, National Ballroom)
(Tue-Thu and Wed-Thu tickets only)
Be sure to get the most out of your conference experience and enjoy a cocktail while connecting with the speaker or exhibitor you have been wanting to meet! Reflect on the value you found this week: new trends and innovations to take back to the office, new deals and clients to boost the bottom line, and a new vision for the future of travel. |
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7:00 pm - 9:00 pm
(120 min)
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Wine Tasting at Trevi’s Herb Garden
(Trevi’s Herb Garden, Omni Orlando Resort)
Relax and enjoy your final evening with a three-course dinner paired perfectly with wine tastings by ChampionsGate executive sous chef, Tobias Cox. Learn how to match wine and food while indulging in the aroma of Trevi’s working herb garden. To make reservations, please visit the PhoCusWright Reception Desk (Cost $110). |
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Please note: The program is subject to change without notice.
Location: Conference sessions during The Travel Innovation Summit and Center Stage events generally take place in the National Ballroom of the Omni Orlando Resort at ChampionsGate. Other session locations are noted.
Hours: The conference will commence and continue punctually. Please take your seats early. The doors to the National Ballroom and Exhibitor and Innovator Showcase will open at breakfast each day, and will remain open throughout each event until the end of the program.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable.
Credentials: Your badge is your ticket into all conference activities (sessions, exhibitions, meals and receptions) and must be worn at all times. Badges are not transferable at any time. |
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