Sponsored Workshops
Tuesday, November 18, 2008
Industry leaders will present educational and dynamic content, covering a variety of the hottest topics for the travel marketplace.
Workshops allow attendees to immerse themselves in an intimate,
interactive environment in which to learn and hone their skills. (Attendees will be notified by email when registration is open for Workshops). Workshops are included in all ticket packages.
INTERESTED IN SPONSORING A WORKSHOP?
Learn more>>
Contact Cathy Plummer: cplummer@phocuswright.com or +1 860 350-4084 x260.
2008 Workshops
Mobile and Its Role in the Travel Experience
Presented by Travel Channel Media
The mobile device has reached ubiquity throughout much of the developed world and has become the item that most travel consumers refuse to leave at home. With the accelerating deployment of wireless broadband services and mobile devices that deliver rich user experiences, consumers now have access to information and entertainment, anytime, anywhere. Naturally, this trend has implications for the travel industry, as the mobile device provides the opportunity to connect travelers with services and content while traveling.
- Learn about the latest advancements and trends in mobile technology that are opening the door for mobile travel services.
- Discover what role mobile social networking and content play in mobile travel services.
- Understand consumer attitudes toward payment for mobile travel services.
- Identify the biggest challenges and opportunities for the travel industry and mobile services.
- Examine examples of successful travel-related mobile services available today.
Green Travel
Presented by Advantage Rent-A-Car, Green Mountain Energy Company, HSMAI Foundation, InterContinental Hotels Group Plc(other presenters TBA)
Industry leaders explore the findings of PhoCusWright’s in-depth study, Going Green: The Business Impact of Environmental Awareness on Travel, in this interactive session. Find out how the industry performs against reducing environmental impact (waste, energy, etc.), explore ways to incorporate green strategies into a company’s brand identity, and learn how to successfully monetize green strategies (either through cost savings or additional revenue). Explore top-of-mind topics:
- Reducing environmental impact (waste, energy, etc.).
- Incorporating green into the brand identity.
- Successful monetization (either cost savings or additional revenue).
- Are suppliers ready to go beyond baby steps, and are the benefits worth the cost?
- Consumers are beginning to include “greenness” as a factor in shopping decisions: How large is the audience, what are its demographic qualities, how much is it influenced by green, and how fast will it grow?
- Would green minded consumers be willing to pay higher premiums for green travel products?
- Does the lack of an established industry standard reduce the legitimacy (and effectiveness) of true green efforts?
- Understand the scope of the green strategy that companies are undertaking (e.g., geography, market segmentation).
If you are interested in becoming a sponsor of this study and/or a Workshop presenter, please contact Bruce Rosard at +1 860 350-4084 x375 or via email.
Will They Just Stay Home for the Holidays? Changing Online Travel Behavior.
Presented by Hitwise Inc.
The travel industry is being hit hard by economic conditions in the U.S. Rising fuel prices and curtailed consumer spending are impacting travel decisions and online travel behavior. Travel players have to battle for every last dollar this holiday season. This Hitwise University Live session arms you with:
- An understanding of the effects of the economy on online travel consumer behavior.
- Insights into consumer planning around the holiday season.
- Benchmarks on the share of paid and organic search by travel segments.
- How to use Hitwise to protect your brand in an increasingly competitive environment.
- A case study from a leading travel brand on how they have successfully adapted to current conditions.
The PhoCusWright Bloggers Summit Workshop
Presented by Tips From The T-List
An active, content-producing network of bloggers can have a growing influence on your customers' online spending habits. It provides valuable tools to DMOs, OTAs, and other travel and tourism companies that are looking to engage the blogging community and focus user-generated content for their benefit. An expert panel
of travel marketers and technologists facilitates
discovery of new innovations in blogging as well as a
number of user-generated content trends.
Yahoo! and comScore Inc.
The experts from Yahoo! and comScore once again team up to bring conference attendees an innovative, insightful and 
current Workshop related to the travel industry. More details to come….
