The PhoCusWright Conference 2008

Sunday, November 16, 2008 The Travel Innovation Summit Program
9:00 am - 7:00 pm (10 hrs)	Conference Reception Desk Open for The Travel Innovation Summit (Mezzanine Reception Desk, Renaissance Hollywood Hotel) Check-in and collect your credentials and materials. Not registered yet? You can register to attend here.

10:00 am - 5:00 pm (7 hrs)	Travel Innovation Summit Rehearsals (by appointment, Innovators only)

7:00 pm - 7:45 pm (45 min)	Innovator Briefing (Hollywood Ballroom, Renaissance Hollywood Hotel) (Travel Innovation Summit Innovators only)

Monday, November 17, 2008 The Travel Innovation Summit Program
8:00 am - 7:00 pm (11 hrs)	Conference Reception Desk Open for The Travel Innovation Summit (Mezzanine Reception Desk, Renaissance Hollywood Hotel) Check-in and collect your credentials and materials. Not registered yet? You can register to attend here.

8:00 am - 9:00 am (60 min)	Breakfast Prepare for this enlightening day with a delicious breakfast and a hot beverage.

9:00 am - 6:30 pm (9.5 hrs)	Innovator Showcase Meet with the Travel Innovation Summit Innovators one-on-one.

9:00 am - 5:00 pm (8 hrs)	Travel Innovation Summit Hospitality Lounge (Pre-Function Foyer, Renaissance Hollywood Hotel) You're invited to retreat to our Travel Innovation Summit Hospitality Lounge complete with comfortable seating, beverages and WiFi. Sponsor TBA

9:00 am - 6:30 pm (9.5 hrs)	Travel Innovation Summit Sessions Innovators from around the world will demonstrate sites and solutions that will significantly impact travel planning, purchasing and trending. Cadabra DealBase ekit Innovata LLC Interactive MOBILE @dvertising LLC NileGuide.com Roundtrip Systems Rezgo.com Skyward Innovations TripIt TripJane Vincero Media WorldMate Inc. Yapta More to come…

12:00 pm - 1:00 pm (60 min)	Luncheon (Pool Terrace, Renaissance Hollywood Hotel, Level 5) Enjoy this luncheon and break however you’d like! Relax by the pool or mingle with the attendees.

12:00 - 2:00 pm (120 min)	Travel Industry Bloggers Welcome and Idea Sharing Luncheon (private meeting)

2:00 pm - 4:00 pm (120 min)	Bloggers Innovation Briefing Meet with invited CEO’s and founders from The Travel Innovation Summit to get the up close and personal from the industry’s most innovative innovators.

Tuesday, November 18, 2008 Workshops and Network Exchange Program
7:30 am - 8:00 pm (12.5 hrs)	Conference Reception Desk Open for Workshops and Network Exchange (Mezzanine Reception Desk, Renaissance Hollywood Hotel) Check-in and collect your credentials and materials, or register to attend. Choose your workshops if you haven’t already.

7:30 am - 9:00 am (90 min)	Breakfast Get ready for a dynamic day! Start your day off right with an extraordinary continental breakfast and a visit with the exhibitors.

9:00 am - 10:15 am (75 min)	Travel Industry Bloggers Meeting Gather and share techniques, strategies, contacts and more. This room is available all day and WiFi is provided. (Bloggers only)

9:00 am - 5:00 pm (8 hrs)	Network Exchange Companies TBA Visit Reception to schedule Network Exchange meetings on Sunday and Monday; schedule at the Network Exchange on Tuesday. See the Network Exchange hostess at Reception and the Network Exchange for scheduling and questions. 8:00 am - 8:30 am (30 min) Network Exchange Hosts Briefing (Network Exchange hosts only) 8:30 am - 9:00 am (30 min) Network Exchange Sign-up Schedule meetings if you haven’t already. 9:00 am - 5:00 pm Network Exchange Scheduled Network Exchange meetings take place. Please see the Network Exchange hostess for meeting requests. 9:00 am - 5:00 pm Network Exchange Hospitality Lounge You're invited to retreat to our Network Exchange Hospitality Lounge complete with comfortable seating, beverages and WiFi. Sponsor TBA

9:00 am - 5:00 pm (8 hrs)	Workshops Four workshops will be offered simultaneously during each workshop session; workshop schedule TBA.
	Mobile and Its Role in the Travel Experience Presented by Travel Channel Media The mobile device has reached ubiquity throughout much of the developed world and has become the item that most travel consumers refuse to leave at home. With the accelerating deployment of wireless broadband services and mobile devices that deliver rich user experiences, consumers now have access to information and entertainment, anytime, anywhere. Naturally, this trend has implications for the travel industry, as the mobile device provides the opportunity to connect travelers with services and content while traveling.
	Green Travel Presented by Advantage Rent-A-Car, Green Mountain Energy Company, HSMAI Foundation, InterContinental Hotels Group Plc(other presenters TBA) Industry leaders explore the findings of PhoCusWright’s in-depth study, Going Green: The Business Impact of Environmental Awareness on Travel, in this interactive session. Find out how the industry performs against reducing environmental impact (waste, energy, etc.), explore ways to incorporate green strategies into a company’s brand identity, and learn how to successfully monetize green strategies (either through cost savings or additional revenue). Explore top-of-mind topics.
	Will They Just Stay Home for the Holidays? Changing Online Travel Behavior. Presented by Hitwise Inc. The travel industry is being hit hard by economic conditions in the U.S. Rising fuel prices and curtailed consumer spending are impacting travel decisions and online travel behavior. Travel players have to battle for every last dollar this holiday season.
	Bloggers Summit Workshop: Blogging for Business Presented by Tips from the T-List Veteran travel industry bloggers are brought together to share their expertise and provide real world examples about the current and future trends driving blogging and user generated content. Topics include the fragmentation and consolidation taking place within social media, what you have to know about cross-platform social technologies, why you need to pay attention to Twitter and other mobile applications and how to harness these latest trends to maximize impact on your SEO. Case studies expose why marketing professionals must include these strategies in their overall marketing mix to protect their brand and corporate identities online, and provide best practices to that lead to success.
	Yahoo! and comScore Inc. The experts from Yahoo! and comScore once again team up to bring conference attendees an innovative, insightful and current Workshop related to the travel industry. More details to come...
10:15 am - 10:45 am (30 min)	Munch, Meet and Mingle It’s time for a break! Meet with a potential client, get some work done or relax in the Network Exchange Hospitality Lounge.

12:00pm - 2:00 pm (120 min)	Luncheon and Break Enjoy this luncheon and break however you like! Relax by the pool, mingle with the Attendees, enjoy the Network Exchange Hospitality Lounge and listen for the winners of The Travel Innovation Summit. The six winners of Mondays’s Travel Innovation Summit demonstrations will be announced at lunch. These winners will fill the Five Minutes of Fame slots during Center Stage on Wednesday and Thursday.

12:00 pm - 2:00 pm (120 min)	Bloggers Luncheon Private luncheon and discussion. (Bloggers only) Location TBD

2:00 pm - 5:00 pm (3 hrs)	Exhibit Setup (Center Stage exhibitors only)

3:15 am - 3:45 am (30 min)	Munch, Meet and Mingle It’s time for a break! Meet with a potential client, get some work done or relax in the Network Exchange Hospitality Lounge.

5:45 pm - 6:15 pm (30 min)	Center Stage Open House (Center Stage speakers only)

The Perfect Storm: Search, Shop, Buy Wednesday, November 19, 2008 Center Stage Program
Center Stage sessions generally take place in The Grand Ballroom on the 5th Level of Hollywood & Highland; other session locations are noted. Confirmed speakers are in bold font.

7:30 am - 8:00 am (30 min)	Exhibit Set-up (Center Stage exhibitors only)

8:00 am - 7:05 pm (11.1 hrs)	Conference Reception Desk Open for Center Stage (The Grand Ballroom Terrace, Hollywood & Highland, Level 5) Check-in and collect the materials that help prepare you for the days ahead... and that will get you through the door! Not registered yet? You can register to attend here.

9:00 am - 9:30 am (30 min)	Welcome and Opening Monologue Philip C. Wolf, President and CEO, PhoCusWright Inc.

9:30 am - 10:00 am (30 min)	Executive Roundtable: Street Talk, VC Talk, Walk the Talk Jeff Clarke, President and CEO, Travelport Inc. Sophie Forest, Managing Partner, Brightspark Ventures Jake Fuller, Managing Director, Thomas Weisel Partners LLC Moderated by: Gene F. Quinn, Chairman, PhoCusWright Inc.

10:00 am - 10:40 am (40 min)	Keynote: Customer Experience and Flying: Not an Oxymoron Customer experience is not something most would expect in the title of a C-level executive at a major U.S. airline. Call it basic or call it daunting, whatever the price of fuel, the carriers that figure out how to truly make the customer number one will gain unprecedented competitive advantage. Graham W. Atkinson, Executive Vice President and Chief Customer Officer, United Air Lines Inc. Talkback (20 min): Industry peers lead Q&A Michael W. McCormick, Managing Partner, Hudson Crossing LLC Joshua Weiss, Managing Director, delta.com and Self-Service, Delta Air Lines Inc.

10:40 am - 11:10 am (30 min)	Rumba, Rap and Ruminate (The Grand Ballroom Terrace, Hollywood & Highland, Level 5 and The Grand Ballroom Exhibitor Showcase) It's time for a break! Munch on some snacks, meet with a potential client and mingle with the exhibitors.

11:10 am - 11:15 am (5 min)	Five Minutes of Fame: Showcasing Innovators (1 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

11:15 am - 11:45 am (30 min)	Executive Roundtable: India's OTAs Take Center Stage India’s travel marketplace – inbound, domestic and outbound – is at an unprecedented tipping point. Internal social and economic factors combine with the global information age to create a once-in-a-lifetime opportunity. There is confidence in the air. A new, vibrant, knowledge-based, IT-driven, globally competitive travel marketplace is unfolding with a fury. Hrush Bhatt, Founder and Director, Product and Strategy, Cleartrip Travel Services Pvt. Ltd. (cleartrip.com) Deep Kalra, Founder and CEO, MakeMyTrip.com Pvt. Ltd. (makemytrip.com) Dhruv Shringi, Co-Founder and CEO, Yatra Online Pvt. Ltd. (yatra.com) Himanshu Singh, Managing Director, India, Travelocity.com Pvt. Ltd. Moderated by: Ram Badrinathan, Senior Director, Research, PhoCusWright Inc. Announcing PhoCusWright’s newest event, The PhoCusWright India Travel Summit, premiering March 17-18, 2009 in Mumbai, India.

11:45 am - 12:00 pm (15 min)	A Message From The WTTC: The Changing Balance of Power in Travel and Tourism Millions of citizens will leave their borders for the first time this year and for many years to come. New travelers, new destinations, new ways to look and book, new priorities… new leaders in global tourism are rapidly emerging. Jean-Claude Baumgarten, President and CEO, World Travel & Tourism Council

12:00 pm - 12:40 pm (40 min)	Keynote: Retailing, Distribution and Technology in a New Global Marketplace Marketplace shifts come and go, business models come and go, new technologies come and go... but Sabre continues to play a leading, significant role in the global travel distribution arena. Straight talk from the top on the latest priorities and trends. Sam Gilliland, Chairman and CEO, Sabre Holdings Corporation Talkback (20 min): Industry peers lead Q&A Gillian Gibson, Vice President, Multinational Customer Group, Amadeus IT Group S.A. Cree Lawson, Founder and CEO, Travel Ad Network

2:00 pm - 2:05 pm (5 min)	Five Minutes of Fame: Showcasing Innovators (2 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

2:05 pm - 2:45 pm (40 min)	Keynote: Video's Impact on Travel Searching, Shopping and Buying Videos and travel go together like nothing else. Yet rich media's full impact on tourism has yet be felt... until now. Patrick Younge, President and General Manager, Travel Channel Media Talkback (20 min): Industry peers lead Q&A Chris Hickson, Interim General Manager, Yahoo! Travel Henry Woodman, President, ICE Portal Inc.

2:45 pm - 3:15 pm (30 min)	Executive Roundtable: The Perfect Mini Storm Rod Cuthbert, Founder and Executive Chairman, Viator Inc. Tina Fitch, CEO, EzRez Software Inc. Kenneth Purcell, CEO, iSeatz.com Ranjan Singh, Co-Founder and CEO, isango.com Cormac Whelan, CEO, Datalex Plc

3:15 pm - 3:55 pm (40 min)	Keynote: More Types of Beds in More Types of Places From the world's largest lodging franchisor to the largest inventory of vacation ownership properties to 60,000 a vacation property rental network, this speaker has a lot to manage. With a slightly different approach from other large hospitality companies, this point-of-view from the top will shape yours. Stephen P. Holmes, Chairman, President and CEO, Wyndham Worldwide Corporation Talkback (20 min): Industry peers lead Q&A Brian Sharples, Co-Founder and CEO, HomeAway Inc. Other Talkbacker TBA

3:55 pm - 4:25 pm (30 min)	Java, Jasmine and Jabber (The Grand Ballroom Exhibitor Showcase and The Grand Ballroom Terrace, Hollywood & Highland, Level 5) Take a break from the theater but not from the action! Mingle with the exhibitors and fuel up on snacks and refreshments.

4:25 pm - 4:30 pm (5 min)	Five Minutes of Fame: Showcasing Innovators (3 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

4:30 pm - 4:50 pm (20 min)	Spotlight: Accelerating Travel Search and Improving Look-to-Book Price, convenience, and low switching costs are driving consumers to instant access to multiple travel sites. Gain insight from Akamai on accelerating site performance and improving look to book and how it translates to the bottom line. Brad Rinklin, Vice President, Global Marketing, Akamai Technologies Inc.

4:50 pm - 5:15 pm (25 min)	Executive Interview: From Metasearch To Ad Network To ??? With Orbitz, Travelocity and Expedia pedigrees among its founders and backers, the company still employs less than 100 people. Nevertheless, what started out as a U.S.-centric travel search engine now has bigger plans and ideas than many originally thought. Steve Hafner, Co-Founder and CEO, Kayak.com One-on-one Interview with Philip C. Wolf, President and CEO, PhoCusWright Inc.

5:15 pm - 6:05 pm (50 min)	Keynote: Moving the Needle Again With User Generated Content He put user generated content on the map for the travel industry. In a matter of just a few years, the "wisdom of the crowd" has revolutionized the entire travel researching and planning dynamic. Following in your own footsteps is a huge task, but he is up to it! Stephen Kaufer, President and CEO, TripAdvisor Talkback (20 min): Industry peers lead Q&A Timothy Jarrell, Vice President and Publisher, Fodor's Travel Publications Kinsey Wilson, Executive Editor, USA TODAY

The Perfect Storm: Search, Shop, Buy Thursday, November 20, 2008 Center Stage Program
	Conference Reception Desk Open for Center Stage (The Grand Ballroom Terrace, Hollywood & Highland, Level 5) Check-in and collect your credentials and materials, or register to attend.

9:00 am - 9:15 am (15 min)	Behind-the-Scenes Tour Commoditization is a dirty word in the travel industry. Ditto for conferences, an industry mired in a "sea of same." PhoCusWright is fighting commoditization just like you. Inspired by the Kodak Theater next door, home of the Oscars, we take you behind the scenes to demonstrate the latest technologies used in specially-equipped television production trucks that travel from venue to venue. See the virtual network command center where our directors and technicians control what you see and hear on the many screens and speakers throughout the event. Bill Baxter, Producer, AVI-SPL Creative Show Services Philip C. Wolf, President and CEO, PhoCusWright Inc.

9:15 am - 9:20 am (5 min)	Five Minutes of Fame: Showcasing Innovators (4 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

9:20 am - 9:45 am (25 min)	Executive Interview: How To Create OTA Enterprise Value The story is one of the best our industry has to offer. After meteoric highs and unprecedented lows, one of the world's most recognized e-commerce brands successfully repositioned itself to become a Wall Street darling. A special close-up conversation with the architect behind it all. Jeffery H. Boyd, President and CEO, Priceline.com Inc. One-on-one Interview with Philip C. Wolf, President and CEO, PhoCusWright Inc.

9:45 am - 10:05 am (20 min)	Spotlight: Real Mobile Travel Applications Mobile technology is finally on the precipice to alter consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond. Richard Heath, Travel and Transportation Industry Head, AT&T

10:05 am - 10:45 am (40 min)	Keynote: Expansion Strategies and Realities in a New Marketplace Global expansion continues with an international footprint that defies the competition. Furthermore, to augment OTA commissions, mark-ups and fees, he encourages a media model through its subsidiary's network as well as referrals on its own sites. Dara Khosrowshahi, President and CEO, Expedia Inc. Talkback (20 min): Industry peers lead Q&A Chris Cuddy, CEO, Cheapflights Other Talkbacker TBA

10:45 am - 10:50 am (5 min)	Five Minutes of Fame: Showcasing Innovators (5 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

11:20 am - 11:25 am (5 min)	Five Minutes of Fame: Showcasing Innovators (6 of 6) The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame.

11:25 am - 12:05 pm (40 min)	Keynote: Searching, Shopping and Buying in a Procurement World When you consider the brand's recognition and clout, the sheer volume processed and the tumultuous nature of the global economy, his job presents unique challenges and opportunities. He's kept impressive pace with change as the logo transformed from the famed Viking image to the now-familiar white letters in a blue box. And he won't stop! Charles J. Petruccelli, President, Global Travel Services, American Express Company Talkback (20 min): Industry peers lead Q&A Bret Gordon, President and CEO, Wandrian Inc. Stephen McLeod, Senior Vice President, Corporate Strategy and Development, BCD Travel

12:05 pm - 12:45 pm (40 min)	Keynote: What’s Next When You Are Number One? The world's number one lodging and hospitality company also sports the largest hotel Web site business. Hoteliers around the world have more distribution choices than ever before while savvy travelers have more ways to find their perfect place to meet and sleep. So what's next? Amy McPherson, Executive Vice President, Global Sales and Marketing, Marriott International Inc. Talkback (20 min): Industry peers lead Q&A John Arenas, Founder and CEO, Worktopia Inc. Del Ross, Vice President, Americas Distribution Marketing, InterContinental Hotels Group PLC

12:45 pm - 1:15 pm (30 min)	Ask Google No speech, no presentations. Non-stop audience questions from start to finish! Rob Torres, Managing Director, Travel, Google Inc.

1:15 pm - 1:55 pm (40 min)	Keynote: Best Practices: What Travel Marketers Can Borrow From Other Industries Travel marketers have earned a reputation as marketing pioneers. Many of these innovations (e.g. loyalty programs, package deals, tiered pricing, etc.) have long since become standard practice in other industries. In the area of online marketing, however, travel marketers would be wise to pay attention to the innovation occurring elsewhere. This session will highlight some of the most compelling ideas we’re seeing from a variety of other industries, and then draw connections to how travel marketers can apply these tactics to their own efforts. Supplemented by case studies and actionable advice, each attendee would emerge from the session with a list of ideas they could begin applying immediately. Scott Howe, VP and GM, Microsoft Advertiser and Publisher Solutions Business Group, Microsoft Corporation Talkback (20 min): Industry peers lead Q&A James K. Davidson, President and CEO, Farelogix Inc. Other Talkbacker TBA

1:55 pm - 2:00 pm (5 min)	Epilogue and Five Minutes of Fame Winner Announcement Philip C. Wolf, President and CEO, PhoCusWright Inc.

	Please note: The program is subject to change without notice. Location: Conference sessions during The Travel Innovation Summit event generally take place in the Hollywood Ballroom of the Renaissance Hollywood Hotel; other session locations are noted. Conference sessions during the Center Stage event take place in the Grand Ballroom on the 5th Level of Hollywood & Highland; other session locations are noted. Hours: The conference will commence and continue punctually. Please take your seats early. The doors to The Grand Ballroom and the Exhibitor Showcase will open at breakfast each day, and will remain open throughout the four days until the end of the program each day. Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable.

Please note: The program is subject to change without notice.