Program Sponsored by

Access the conference schedule including a free Frommer's L.A. City Guide on your mobile device at http://frommerspcw.mobi. The Frommer's L.A. City Guide is an excellent resource to help plan your trip and keep up with The PhoCusWright Conference schedule while on the go.
Sunday, November 16, 2008
The Travel Innovation Summit Program |
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The Travel Innovation Summit sessions generally take place in the Hollywood Ballroom of the Renaissance Hollywood Hotel; other session locations are noted.
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11:00 am - 7:00 pm (8 hrs)
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PhoCusWright Reception Desk Open for The Travel Innovation Summit (Reception Desk, Renaissance Hollywood Hotel, Mezzanine Level) Check-in and collect your credentials and materials. Not registered yet? You can register to attend here.
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11:20 am - 9:05 pm (9.8 hrs)
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The Travel Innovation Summit Rehearsals (Laurel - Doheny Rooms, Renaissance Hollywood Hotel, Mezzanine Level) (By appointment; for Innovators only) |
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7:00 pm - 7:45 pm (45 min)
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Innovator Briefing (Hollywood Ballroom, Renaissance Hollywood Hotel, Mezzanine Level) (Travel Innovation Summit Innovators only) |
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Monday, November 17, 2008
The Travel Innovation Summit Program |
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The Travel Innovation Summit sessions generally take place in the Hollywood Ballroom of the Renaissance Hollywood Hotel; other session locations are noted.
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8:00 am - 7:00 pm (11 hrs)
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PhoCusWright Reception Desk Open for The Travel Innovation Summit (Reception Desk, Renaissance Hollywood Hotel, Mezzanine Level) Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs. |
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8:00 am - 9:00 am (60 min)
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Breakfast (Hollywood Ballroom Foyer, Renaissance Hollywood Hotel, Mezzanine Level) You cannot innovate on an empty stomach! Prepare for this enlightening day with a delicious hot breakfast. |
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8:00 am - 7:40 pm (11.7 hrs)
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Innovator Showcase (Laurel - Doheny Rooms, Renaissance Hollywood Hotel, Mezzanine Level) Meet with the Travel Innovation Summit Innovators one-on-one. |
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9:00 am - 9:24 am (24 min)
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Welcome to The Travel Innovation Summit! Innovators from around the world demonstrate sites and solutions that significantly impact travel planning, purchasing and trending. Don't miss the introduction of the morning Innovators and learn how to vote for your favorite innovation using our real-time wireless polling devices. |
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9:24 am - 9:37 am (13 min)
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Roundtrip Systems Product Name: TravelDesk
Stuart Winter, CEO, Roundtrip Systems
Yuri Vizitei, President and Chief of Product Strategy, Roundtrip Systems |
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9:37 am - 9:50 am (13 min)
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Farepool.com Product Name: Farepool.com
Gaurav Chiripal, CEO, Farepool.com |
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9:50 am - 10:03 am (13 min)
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DealBase.com Sam Shank, Co-Founder and CEO, DealBase.com |
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10:03 am - 10:16 am (13 min)
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Home&Abroad Product Name: Fogglight
Ray Agostinelli, Vice President, Product Development, Home&Abroad
James Barnett, CIO, Home&Abroad |
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10:16 am - 10:29 am (13 min)
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TravelMuse Inc. Product Name: TravelMuse.com
Kevin Fliess, Co-Founder and CEO, TravelMuse Inc.
Fiona Ashley, Director, Marketing, TravelMuse Inc. |
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10:29 am - 10:42 am (13 min)
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TripIt Scott Hintz, Co-Founder and Vice President, Business Development, TripIt |
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10:42 am - 10:55 am (13 min)
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tripJane Dani Essindi, Co-Founder and CEO, tripJane |
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10:55 am - 11:25 am (30 min)
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Break
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11:25 am - 11:38 am (13 min)
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AdventureLink Inc. Kelly Tompkins, Founder and CEO, AdventureLink Inc. |
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11:38 am - 11:51 am (13 min)
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Escapia Inc. Product Name: EscapiaONE (software), ClearStay.com (consumer site)
Bill Furlong, CEO, Escapia Inc. |
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11:51 am - 12:04 pm (13 min)
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LiveRez.com Tracy Lotz, Founder and President, LiveRez.com
Ralf VonSosen, Vice President, Marketing, LiveRez.com |
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12:04 pm - 12:08 pm (4 min)
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Audience Survey - You Tell Us!
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12:08 pm - 12:21 pm (13 min)
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Rezgo.com Stephen Joyce, Co-Founder and CEO, Rezgo.com
Philip Caines, Tourism Solutions Executive, Rezgo.com |
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12:21 pm - 12:34 pm (13 min)
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The Society of Leisure Enthusiasts Michael McFadden, Co-Founder, The Society of Leisure Enthusiasts
Scott Berkley, Co-Founder, The Society of Leisure Enthusiasts |
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12:34 pm - 12:47 pm (13 min)
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VacationRoost.com Julian Castelli, CEO, VacationRoost.com
Michelle Hagen, Vice President, Customer Experience, VacationRoost.com |
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12:47 pm - 1:00 pm (13 min)
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Wandrian Inc. Product Name: Wandrian API
William D. Phillipson, Senior Vice President, Experience, Wandrian Inc. |
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1:00 pm - 2:00 pm (60 min)
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Luncheon (Pool Terrace, Renaissance Hollywood Hotel, Level 5) Enjoy this luncheon and break however you would like! Relax by the pool, mingle with the attendees, discuss what you witnessed, contemplate what comes next. |
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1:00 pm - 2:00 pm (60 min)
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PhoCusWright Blogger Summit Welcome Luncheon (Silver Lake Room, Renaissance Hollywood Hotel, Level 3) (Private meeting; for Bloggers only) |
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2:00 pm - 2:15 pm (15 min)
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Welcome Back! Don't miss the introduction of the afternoon Innovators. |
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2:15 pm - 2:28 pm (13 min)
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Innovata LLC Debbie Edwards-Stover, Manager, Business Development, North America, Innovata LLC
Petra Mayer, Petra Mayer, Business Manager, oneworld Management Company Limited, Innovata LLC |
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2:28 pm - 2:41 pm (13 min)
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Sabre Holdings Corporation Product Name: Sabre Air – Attribute Based Shopping
Kyle K. Moore, Vice President, Product Marketing, Sabre Holdings Corporation
Madeleine Gray, Director, Product Solutions and Development, Sabre Holdings Corporation |
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2:41 pm - 2:54 pm (13 min)
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Yapta.com Product Name: Yapta.com (Your Amazing Personal Travel Assistant)
Tom Romary, Co-Founder and CEO, Yapta.com
Meghan Kiernan, Vice President, Business Development, Yapta.com |
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2:54 pm - 2:58 pm (4 min)
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Audience Survey - You Tell Us!
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2:58 pm - 3:11 pm (13 min)
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Clairvoyix Product Name: Clairvoyix Hospitality Solution (CHS), Clairvoyix Gaming Solution (CGS), Clairvoyix Knowledge Factory
Mike Schmitt, CEO, Clairvoyix |
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3:11 pm - 3:24 pm (13 min)
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ekit John Diamond, CEO, ekit
Andrew McDonald, COO, ekit |
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3:24 pm - 3:37 pm (13 min)
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Interactive MOBILE @dvertising LLC Product Name: iM@ (pronounced “I’m at”)
Kerry J. Cannon, CEO, Interactive MOBILE @dvertising LLC
Tony Santoro, President, Interactive MOBILE @dvertising LLC |
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3:37 pm - 3:50 pm (13 min)
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Skyward Innovations Inc. Product Name: TripChill
Alex Shore, Founder and President, Skyward Innovations Inc.
David Cote, Managing Director, Skyward Innovations Inc. |
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3:50 pm - 4:03 pm (13 min)
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WorldMate Inc. Product Name: WorldMate Live
Nadav Gur, CEO, WorldMate Inc. |
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4:03 pm - 4:20 pm (17 min)
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Break
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4:20 pm - 4:33 pm (13 min)
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TripSketch Corporation Lalitha Swart, Founder and CEO, TripSketch Corporation
Daniel Sagalowicz, Vice President, Engineering, TripSketch Corporation |
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4:33 pm - 4:46 pm (13 min)
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Cadabra Limited Product Name: Cadabra
Graeme Frost, Founder and CEO, Cadabra Limited |
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4:46 pm - 4:59 pm (13 min)
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DeciZium SA Product Name: Your Tour
John Schliesser, John Schliesser, CEO, deciZium Inc., DeciZium SA
Mohammad-Bachir Salamat, CTO, DeciZium SA |
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4:59 pm - 5:12 pm (13 min)
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NileGuide Josh Steinitz, CEO, NileGuide |
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5:12 pm - 5:25 pm (13 min)
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Triporati Inc. Jim Hornthal, Chairman, Triporati Inc.
Sharlene Wang, Chief Product Officer, Triporati Inc. |
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5:25 pm - 5:38 pm (13 min)
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UpTake Networks Inc. Product Name: UpTake.com
Yen Lee, President, UpTake Networks Inc.
Thomas Brown, Manager, Business Development, UpTake Networks Inc. |
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5:38 pm - 5:42 pm (4 min)
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Audience Survey - You Tell Us!
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5:42 pm - 5:55 pm (13 min)
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WorkLight Inc. David Lavenda, Vice President, Marketing and Product Strategy, WorkLight Inc. |
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5:55 pm - 6:08 pm (13 min)
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TripTelevision Kulin Strimbu, Co-Founder and President, TripTelevision
Thom Lavigne, Executive Producer, TripTelevision |
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6:08 pm - 6:21 pm (13 min)
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Travelbeen Ed Whiting, Founder and CEO, Travelbeen
Gene Campbell, Chief Architect, Travelbeen |
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6:21 pm - 6:34 pm (13 min)
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PlanetEye Inc. Butch Langlois, President and CEO, PlanetEye Inc.
Jonah Sigel, Vice President, Business Development and In-House Counsel, PlanetEye Inc. |
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6:34 pm - 6:40 pm (6 min)
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Closing Remarks
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6:40 pm - 7:40 pm (60 min)
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The Travel Innovation Summit Cocktail Reception (Hollywood Ballroom Foyer, Renaissance Hollywood Hotel, Mezzanine Level) Anticipation mounts around which six companies will win and move onto Five Minutes of Fame later in the week. Review the day’s events with colleagues, schedule one more appointment and mingle with the most innovative group of industry leaders anywhere!
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Tuesday, November 18, 2008
Workshops and Network Exchange Program |
8:00 am - 8:30 pm (12.5 hrs)
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PhoCusWright Reception Desk Open for Workshops and Network Exchange (Reception Desk, Renaissance Hollywood Hotel, Mezzanine Level) Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs.
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8:00 am - 9:00 am (60 min)
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Breakfast (Hollywood Ballroom Foyer, Renaissance Hollywood Hotel, Mezzanine Level) Get ready for a dynamic day! Start your day off right with a delicious continental breakfast. |
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8:00 am - 8:30 am (30 min)
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Network Exchange Briefing (Laurel - Doheny Rooms, Renaissance Hollywood Hotel, Mezzanine Level) (Network Exchange meeting hosts only) |
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8:30 am - 10:30 am (120 min)
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PhoCusWright Blogger Summit Innovation Briefing (Silver Lake Room, Renaissance Hollywood Hotel, Level 3) (Private meeting; for Bloggers only)
Meet with invited CEOs from The Travel Innovation Summit demonstrators to get the "up close and personal" details from the industry’s most innovative players. |
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8:30 am - 9:00 am (30 min)
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Network Exchange Sign-up (Laurel - Doheny Rooms, Renaissance Hollywood Hotel, Mezzanine Level) Schedule meetings if you haven’t already. Packing your pipeline has never been so important.
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9:00 am - 5:00 pm (8 hrs)
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Network Exchange (Laurel - Doheny Rooms, Renaissance Hollywood Hotel, Mezzanine Level) The following companies are hosting Network Exchange tables: AIG Travel Inc., Akamai Technologies, Amadeus, Blue Star Infotech America Inc., Hitwise, The Level, LiveRez.com, Lowfares.com, Mondial Assistance, NIIT Technologies, PhoCusWright Inc., Platform-A, Tata Consultancy Services, Travelbeen, TravelMuse Inc., Travelscream Technologies, Travolution, TripTelevision, TRUSTe, Webloyalty, WNS Global Services and XYKA.
Visit the PhoCusWright Reception Desk on Sunday and Monday to schedule Network Exchange meetings ; schedule at the Network Exchange on Tuesday. |
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9:00 am - 5:00 pm (8 hrs)
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Workshops (Studio A - E, Renaissance Hollywood Hotel, Mezzanine Level) Four 75-minute workshops will be offered simultaneously throughout the day for a total of 16. Several workshops repeat for your convenience.
9:00 am - 10:15 am: Bloggers, Green Travel, TeaLeaf, Yahoo!/Comscore
10:45 am - 12:00 pm: Hudson Crossing, Mobile, NextGen, Vacation Rental
2:00 pm - 3:15 pm: Bloggers, Hitwise, Hudson Crossing, TeaLeaf
3:45 pm - 5:00 pm: Green Travel, Mobile, Yahoo!/Comscore, Vacation Rental |
9:00 am - 10:15 pm AND 2:00 pm - 3:15 pm (75 min each)
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Bloggers Summit Workshop: Blogging for Business (Studio D, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Tips from the T-List
Veteran travel industry bloggers come together to share their expertise and provide real world examples about the current and future trends driving blogging and user-generated content. Topics include the fragmentation and consolidation taking place within social media, what you have to know about cross-platform social technologies, why you need to pay attention to Twitter and other mobile applications and how to harness these latest trends to maximize impact on your SEO. Case studies expose why marketing professionals must include these strategies in their overall marketing mix to protect their brand and corporate identities online, and provide best practices that lead to success.
Stephen Joyce, Stephen Joyce, Travel & Tourism Technology Trends, http://tourismtechnology.rezgo.com, Rezgo.com Kevin May, Kevin May, Travolution Blog, www.travolution.co.uk/blog/, Travolution Ben Mutzabaugh, Ben Mutzabaugh, USA TODAY : Today in the Sky, www.flights.usatoday.com, USA TODAY Timothy J. O'Neil-Dunne, Timothy J. O’Neil-Dunne, T2I mpact Blog, www.blog.t2news.com, T2Impact Ltd. Alicia Whalen, Alicia Whalen, IdeaHatching.com, www.ideahatching.com, A Couple of Chicks E-Distribution Marketing
Moderated by: Siew Hoon Yeoh, Siew Hoon Yeoh, TheTransitCafe.com, www.thetransitcafe.com, TheTransitCafe.com |
9:00 am - 10:15 am AND 3:45 pm - 5:00 pm (75 min each)
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Green Travel (Studio E, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Advantage Rent-A-Car, BeGreen, HSMAI Foundation, InterContinental Hotels Group, and Sustainable Travel International
Industry leaders explore current and future issues related to green travel. Be the first to hear high level findings from PhoCusWright’s in-depth study, Going Green: The Business Impact of Environmental Awareness on Travel, in this interactive session. Discussion will include top-of-mind topics:
• Reducing environmental impact (waste, energy, etc.).
• Incorporating green into the brand identity.
• Is the state of the economy making green less, or more of a priority?
• Successful monetization (either cost savings or additional revenue).
• Are suppliers ready to go beyond baby steps, and are the benefits worth the cost?
• Would green minded consumers be willing to pay higher premiums for green travel products?
• Does the lack of an established industry standard reduce the legitimacy (and effectiveness) of true green efforts?
• Understand the scope of the green strategy that companies are undertaking (e.g., geography, market segmentation).
Fran Brasseux, Executive Vice President, Hospitality Sales & Marketing Association International Neal Gilbreath, Manager, Business Development, Green Mountain Energy Company Regina Lewis, Vice President, Consumer Insights, InterContinental Hotels Group Brian Mullis, President, Sustainable Travel International Bob Thunell, Vice President, Sales, Advantage Rent-A-Car
Moderated by: Gene Quinn, Chairman, PhoCusWright Inc. Carroll Rheem, Director, Research, PhoCusWright Inc. |
9:00 am - 10:15 pm AND 2:00 pm - 3:15 pm (75 min each)
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Managing Online Customer Experience MUST be a Top Corporate Priority (Studio A & B, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Tealeaf
The “Survey of Online Customer Behavior” conducted by Harris Interactive in August 2008 revealed a high level of consumer intolerance for e-commerce service failures and the “double threat” that these failures potentially represent to online businesses. This survey illustrates an alarming rate of Web site issues—with nine out of 10 consumers experiencing difficulties online. Between Web site glitches and bad customer service, an estimated $50 billion in potential consumer transactions are at risk throughout the remainder of this decade, in just the retail and travel industries alone. While many companies believe they are delivering adequate online experiences, their customers are in pain. Tealeaf and Continental Airlines discuss why Online Customer Experience should be a top corporate priority and how visibility, insight and answers can positively affect your online business and customer loyalty.
Scott Jones, Director, Product Marketing, Tealeaf Ken Penny, Ken Penny, Senior Director of E-Commerce and Distribution Planning, Continental Airlines Inc., Tealeaf |
9:00 am - 10:15 am AND 3:45 pm - 5:00 pm (75 min each)
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Understanding Today’s Digital Marketing Landscape: Making the Most of Your Online Marketing Budget (Studio C, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Yahoo! and comScore
From display advertising and search marketing, to emerging marketing vehicles like mobile, video and new targeting tools, the digital marketing landscape is more complex and important than ever. Please join Yahoo, comScore and a panel of travel industry marketing experts as they help you to understand your online marketing options and optimize your online marketing efforts in today’s complex marketing environment.
Bradley J. King, Managing Director, Travel Category Development, Yahoo! Inc. Sara Stevens, Vice President, Client Services, comScore Inc. |
10:45 am - 12:00 pm AND 2:00 pm - 3:15 pm (75 min each)
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The State of Travel Investment in a Turbulent Financial Climate (Studio D, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Hudson Crossing
In December of 2007, Hudson Crossing predicted that investment within the travel sector would remain strong despite the prospect of a challenging credit climate ahead. As expected, 2008 has proven to be a strong year for investments in the travel sector with 30 deals closed ranging from $3M to $100M. A recent survey by Hudson Crossing of the venture capital and private equity community indicates that despite the challenging credit environment, investors remain bullish about the long-term prospects of travel as an investment category. Hudson Crossing reveals its 2009 predictions and highlights strategies leaders in travel should consider as part of their FY 2009 strategic plan.
Michael W. McCormick, Managing Partner, Hudson Crossing LLC |
10:45 am - 12:00 pm AND 3:45 pm - 5:00 pm (75 min each)
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Mobile and Its Role in the Travel Experience (Studio A & B, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Travel Channel
The mobile device has reached ubiquity throughout much of the developed world and has become the item that most travel consumers refuse to leave at home. With the accelerating deployment of wireless broadband services and mobile devices that deliver rich user experiences, consumers now have access to information and entertainment, anytime, anywhere. Naturally, this trend has implications for the travel industry, as the mobile device provides the opportunity to connect travelers with services and content while traveling. Hear from executives at some of today’s most innovative players in the mobile ecosystem on their experiences and perspectives on how this emerging platform will impact the landscape of the travel industry.
• Learn about the latest advancements and trends in mobile technology that are opening the door for mobile travel services.
• Discover what role mobile social networking and content play in mobile travel services.
• Understand consumer attitudes toward payment for mobile travel services.
• Identify the biggest challenges and opportunities for the travel industry and mobile services.
• Examine examples of successful travel-related mobile services available today.
Chris Ackermann, Director of Business Development, Travel Channel Fraser D. Campbell, Fraser Campbell, CEO, Wcities.com Inc., Travel Channel Dan Melinger, Dan Melinger, CEO and Co-Founder, Socialight, Travel Channel Mark Neff, Mark Neff, Senior Director, Business Development, Networks In Motion, Travel Channel Jerry Rocha, Jerry Rocha, Senior Director of Mobile Media and Advertising, Nielsen Mobile, Travel Channel |
10:45 am - 12:00 pm (75 min)
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The NEXTgen Traveler (Studio C, Renaissance Hollywood Hotel, Mezzanine Level) Presented by PhoCusWright Inc.
Get the facts from the industry's leading authority on how travelers, suppliers and intermediaries connect as we describe the unique attributes of "Next Generation" travelers. A new report co-published by PhoCusWright and Ypartnership reveals that emerging technology has reinvented the manner in which travel companies bring their products and services to the marketplace and has a profound effect on the behavior of those who use it. NEXTgen travelers are active users of the latest computer, entertainment or consumer technology, and who took at least one overnight trip requiring the use of commercial accommodations during the previous 12 months. Key findings from the study that will assist travel industry sales and marketing executives in their efforts to understand, reach and convert the next generation traveler will also be presented.
Lorraine Sileo, Vice President, Research, PhoCusWright Inc. |
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10:45 am - 12:00 pm AND 3:45 pm - 5:00 pm (75 min each)
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Vacation Rentals: Gunning for the Online Hotel Shopper (and the $100B Hotel Market) Presented by Endless Vacation Rentals, Flipkey, HomeAway, LeisureLink, USDM.net and VacationRoost.com
Online agencies take notice, hotels watch out, online travelers… get ready for an upgrade! The vacation rental marketplace is gearing up to go after all of you. This very fragmented frontier of online travel could well be tomorrow’s growth opportunity. Vacation rentals represent a rich landscape of property management companies and individual homeowners with low online penetration but plenty of ambition. Say goodbye to one-week minimum stays, hefty deposits and BYOB (“bring your own bed sheets”). Today’s innovative vacation rental players, no longer content with their $20B plus market, are starting to think, market and distribute like hotels. And several new technologies and online services have emerged to turn that ambition into bona fide business. Sound interesting? If you are involved in lodging, online marketing, or travel distribution, it should…
Julian Castelli, CEO, VacationRoost.com Peter Giamalva, President, Endless Vacation Rentals by Wyndham Worldwide Erik Hovanec, CEO, LeisureLink Inc. TJ Mahony, CEO and Co-Founder, FlipKey Inc. Brian Sharples, Co-Founder and CEO, HomeAway Inc. Leah Woolford, Founder and CEO, USDM.net
Moderated by: Douglas Quinby, Senior Director, Research, PhoCusWright Inc. |
2:00 pm - 3:15 pm (75 min)
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Search Data – It’s Not Just for Search Marketing Anymore (Studio C, Renaissance Hollywood Hotel, Mezzanine Level) Presented by Hitwise
As economic conditions put more and more pressure on the travel industry, search term research becomes critical in creating efficient SEO and SEM campaigns. Did you know that search term data can also be used to build your content, improve your affiliate programs, optimize your media plans and even manage your brand? Don't let your competitors find out how before you do. This University Live session will discuss how to identify and take advantage of search findings to help drive marketing initiatives and content development:
- Maximize your marketing budget
- Discover new and relevant content
- Protect your brand
Heather Dougherty, Research Director, Hitwise Inc. Jon Guljord, Jon Guljord, Senior Manager, Search Marketing, Expedia.com, Expedia Inc. |
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10:15 am - 10:45 am (30 min)
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Munch, Meet and Mingle (Hollywood Ballroom Foyer, Renaissance Hollywood Hotel, Mezzanine Level) It’s time for a break! Meet with a potential client, get some work done or go star gazing. |
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12:00 pm - 2:00 pm (120 min)
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Luncheon, Break and The Travel Innovation Summit Awards (Pool Terrace, Renaissance Hollywood Hotel, Level 5) Join us at 12:30 pm for the red carpet ceremony announcing the six winners of Monday's Travel Innovation Summit. |
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1:30 pm - 2:00 pm (30 min)
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Press Conference (Silver Lake Room, Renaissance Hollywood Hotel, Level 3) (Members of the Press only)
The six Travel Innovation Summit winners present to members of the press. |
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2:00 pm - 4:00 pm (120 min)
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Exhibit Set up (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) (Center Stage exhibitors only) |
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3:15 pm - 3:45 pm (30 min)
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Munch, Meet and Mingle (Hollywood Ballroom Foyer and Hollywood Ballroom, Renaissance Hollywood Hotel, Mezzanine Level) One more break to catch your breath! |
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5:45 pm - 6:15 pm (30 min)
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Center Stage Speaker and Talkbacker Briefing (Grand Ballroom, Hollywood & Highland Center, Level 5) (Center Stage speakers and talkbackers only) |
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6:30 pm - 8:00 pm (90 min)
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Center Stage Gala Party (Twist Restaurant, Renaissance Hollywood Hotel, Mezzanine Level) (Center Stage attendees only)
The go-to party at the go-to event of the year! Meet, mingle and network with the "A" list group of industry leaders. Don't miss the fun and the unrivaled networking opportunity at this legendary party!
Sponsored by the Renaissance Hollywood Hotel
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The Perfect Storm: Search, Shop, Buy
Wednesday, November 19, 2008
Center Stage Program |
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Center Stage sessions generally take place in the Grand Ballroom on Level 5 of the Hollywood & Highland Center; other session locations are noted.
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7:30 am - 8:00 am (30 min)
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Exhibit Set-up (Grand Ballroom, Hollywood & Highland Center, Level 5) (Center Stage exhibitors only) |
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8:00 am - 7:00 pm (11 hrs)
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PhoCusWright Reception Desk Open for Center Stage (Grand Ballroom Terrace, Hollywood & Highland Center, Level 5) Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs. |
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8:00 am - 9:00 am (60 min)
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Breakfast (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Get ready for a dynamic day! Start your day off right with an extraordinary continental breakfast and a visit with the exhibitors. |
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8:00 am - 7:00 pm (11 hrs)
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Exhibitor Showcase (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Meet with Center Stage exhibitors one-on-one. |
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9:00 am - 9:30 am (30 min)
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Welcome and Opening Monologue No fluff, no frivality, no formalities. He never sits on the fence and always engages.
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:30 am - 10:00 am (30 min)
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Executive Roundtable: Street Talk, VC Talk, Walk the Talk PhoCusWright's signature opening session analyzes the intersection of financial strategy and the world's largest industry: travel, tourism and hospitality, responsible for 8% of worldwide employment, 9% of capital investment and 10% of global GDP.
William J. Carroll, Senior Lecturer, School of Hotel Administration, Cornell University Jeff Clarke, President and CEO, Travelport Inc. Sophie Forest, Managing Partner, Brightspark Ventures Jake Fuller, Managing Director, Thomas Weisel Partners LLC Mark S. Mahaney, Director, Citigroup Investment Research
Moderated by: Gene Quinn, Chairman, PhoCusWright Inc. |
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10:00 am - 10:40 am (40 min)
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Keynote: Customer Experience and Flying: Not an Oxymoron Customer experience is not something most would expect in the title of a C-level executive at a major U.S. airline. Call it basic or call it daunting, whatever the price of fuel, the carriers that figure out how to truly make the customer number one will gain unprecedented competitive advantage.
Tim W. Simonds, Managing Director, Customer Strategy and Metrics, United Air Lines Inc.
Talkback (20 min): Industry peers lead Q&A Joshua Weiss, Managing Director, delta.com and Self-Service, Delta Air Lines Inc. Jim Young, Vice President, Marketing, Sales and Distribution, Frontier Airlines Inc. |
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10:40 am - 11:10 am (30 min)
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Rumba, Rap and Ruminate (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Say that ten times fast... in between checking out all the exhibitors. |
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11:10 am - 11:15 am (5 min)
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Five Minutes of Fame: Showcasing Innovators (1 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Scott Hintz, Co-Founder and Vice President, Business Development, TripIt |
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11:15 am - 11:45 am (30 min)
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Executive Roundtable: India's OTAs Take Center Stage India’s travel marketplace—inbound, domestic and outbound—is at an unprecedented tipping point. Internal social and economic factors combine with the global information age to create a once-in-a-lifetime opportunity. There is confidence in the air. A new, vibrant, knowledge-based, IT-driven, globally competitive travel marketplace is unfolding with a fury.
Deep Kalra, Founder and CEO, MakeMyTrip.com Pvt. Ltd. (makemytrip.com) Dhruv Shringi, Co-Founder and CEO, Yatra Online Pvt. Ltd. (yatra.com)
Moderated by: Ram Badrinathan, General Manager, Asia Pacific, PhoCusWright Inc.
**Announcing PhoCusWright’s newest event, The PhoCusWright India Travel Summit, premiering March 17-18, 2009 in Mumbai, India.** |
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11:45 am - 12:00 pm (15 min)
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A Message From The WTTC: The Changing Balance of Power in Travel and Tourism Millions of citizens will leave their borders for the first time this year and for many years to come. New travelers, new destinations, new ways to look and book, new priorities… new leaders in global tourism are rapidly emerging.
Jean-Claude Baumgarten, President and CEO, World Travel & Tourism Council |
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12:00 pm - 12:40 pm (40 min)
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Keynote: Retailing, Distribution and Technology in a New Global Marketplace Marketplace shifts come and go, business models come and go, new technologies come and go... but Sabre continues to play a leading, significant role in the global travel distribution arena. Straight talk from the top on the latest priorities and trends.
Sam Gilliland, Chairman and CEO, Sabre Holdings Corporation
Talkback (20 min): Industry peers lead Q&A Gillian Gibson, Group Vice President, Multinational Customer Group, Amadeus IT Group S.A. Cree Lawson, CEO, Travel Ad Network |
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12:40 pm - 1:50 pm (70 min)
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Luncheon and Midday Break (Pool Terrace, Renaissance Hollywood Hotel, Level 5 and The Annex, Hollywood & Highland Center, Level 5) This is not your average conference food! Enjoy a delicious meal, mingle with fellow attendees and get some work done. Bring your sunglasses. (Sorry, no meals served in the pool!) |
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1:50 pm - 1:55 pm (5 min)
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Five Minutes of Fame: Showcasing Innovators (2 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Bret Gordon, President and CEO, Wandrian Inc. |
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1:55 pm - 2:35 pm (40 min)
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Keynote: Expansion Strategies and Realities in a New Marketplace Global expansion continues with an international footprint that defies the competition. Furthermore, to augment OTA commissions, mark-ups and fees, this company encourages a media model through its subsidiary's network as well as referrals on its own sites.
Dara Khosrowshahi, President and CEO, Expedia Inc.
Talkback (20 min): Industry peers lead Q&A Christine Brosnahan, Vice President, Distribution and Reservation Services, Carlson Hotels Worldwide Chris Cuddy, CEO, Cheapflights |
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2:35 pm - 3:05 pm (30 min)
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Executive Roundtable: The Perfect Mini Storm The corollary "storms" created by The Perfect Storm spawn more perfect opportunities. A lively, spirited discussion will ensue on ever-evolving issues like B2B and/or B2C; third-party engines vs. fulfillment services; optimal revenue models; platforms and/or networks; transportation vs. experiences; responses to competitive shifts and M&A; and then some.
Rod Cuthbert, Founder and Executive Chairman, Viator Inc. Tina Fitch, CEO, EzRez Software Inc. Kenneth Purcell, CEO, iSeatz.com Ranjan Singh, Co-Founder and CEO, isango.com
Moderated by: Douglas Quinby, Senior Director, Research, PhoCusWright Inc. |
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3:05 pm - 3:45 pm (40 min)
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Keynote: More Types of Beds in More Types of Places From the world's largest lodging franchisor to the largest inventory of vacation ownership properties to a 60,000 vacation property rental network, this speaker has a lot to manage. With a slightly different approach from other large hospitality companies, this point-of-view from the top will shape yours.
Stephen P. Holmes, Chairman and CEO, Wyndham Worldwide Corporation
Talkback (20 min): Industry peers lead Q&A Aaron Cooper, Group Vice President, Online Marketing, Orbitz Worldwide Inc. Brian Sharples, Co-Founder and CEO, HomeAway Inc. |
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3:45 pm - 4:15 pm (30 min)
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Java, Jasmine and Jabber (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Take a break from the theater but not from the action. Mingle with the exhibitors and fuel up on snacks and refreshments. There are hours and hours to go! |
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4:15 pm - 4:20 pm (5 min)
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Five Minutes of Fame: Showcasing Innovators (3 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Tom Romary, Co-Founder and CEO, Yapta.com |
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4:20 pm - 4:40 pm (20 min)
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Spotlight: Accelerating Travel Search and Improving Look-to-Book Price, convenience and low switching costs are driving consumers to instant access to multiple travel sites. Gain insight from Akamai on accelerating site performance, improving look-to-book and how this all translates to the bottom line.
Pedro Santos, Chief Strategy Officer, E-Commerce, Akamai Technologies Inc. |
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4:40 pm - 5:20 pm (40 min)
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Keynote: Video's Impact on Travel Searching, Shopping and Buying Videos and travel go together like nothing else. Yet rich media's full impact on tourism has yet to be felt... until now.
Patrick Younge, President and General Manager, Travel Channel
Talkback (20 min): Industry peers lead Q&A Robert Flynn, Global Travel Publisher and Vice President, Frommer's Henry Woodman, President, ICE Portal Inc. |
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5:20 pm - 6:00 pm (40 min)
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Keynote: Moving the Needle Again With User-Generated Content He put user generated content on the map for the travel industry. In a matter of just a few years, the "wisdom of the crowd" has revolutionized the entire travel researching and planning dynamic. Following in your own footsteps is a huge task, but he is up to it!
Stephen Kaufer, President and CEO, TripAdvisor
Talkback (20 min): Industry peers lead Q&A Timothy Jarrell, Vice President and Publisher, Fodor's Travel Publications Pablo O'Brien, Director, Product Management, Yahoo! Travel |
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6:00 pm - 7:00 pm (60 min)
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TripAdvisor Media Group Cocktail Reception (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) While being entertained by TripAdvisor Media Group, debate the day's proceedings, catch some exhibitor demos, schedule one more appointment and approach that leader you have been waiting to meet! |
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9:00 pm - 12:00 am (3 hrs)
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Moonlight Bash hosted by AOL's Platform-A (Level 3 Nightclub, Hollywood & Highland Center, Level 3) There's no better way to end the day than with cocktails and a party full of industry executives... even if they don't act like executives! |
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Midnight Curfew Bedtime stories, recharge your PDA, get plenty of rest... okay, just kidding! |
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The Perfect Storm: Search, Shop, Buy
Thursday, November 20, 2008
Center Stage Program |
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Center Stage sessions generally take place in the Grand Ballroom on Level 5 of the Hollywood & Highland Center; other session locations are noted.
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8:00 am - 3:15 pm (7.2 hrs)
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PhoCusWright Reception Desk Open for Center Stage (Grand Ballroom Terrace, Hollywood & Highland Center, Level 5) Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs. |
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8:00 am - 9:00 am (60 min)
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Breakfast (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Fuel up for another dynamic day and grand finale! A hot continental breakfast awaits you. |
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8:00 am - 3:15 pm (7.2 hrs)
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Exhibitor Showcase Meet with Center Stage exhibitors one-on-one. It's deal-making time! |
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9:00 am - 9:15 am (15 min)
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Behind-the-Scenes Tour Commoditization is a dirty word in the travel industry. Ditto for conferences, an industry mired in a "sea of same." PhoCusWright is fighting commoditization just like you. Inspired by the Kodak Theater next door, home of the Oscars, we take you behind the scenes to demonstrate the latest technologies PhoCusWright uses in specially-equipped television production trucks that travel from venue to venue. See the virtual network command center where our directors and technicians control what you see and hear on the many screens and speakers throughout the event.
Bill Baxter, Producer, AVI-SPL Creative Show Services Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:15 am - 9:20 am (5 min)
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Five Minutes of Fame: Showcasing Innovators (4 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Kerry J. Cannon, CEO, Interactive MOBILE @dvertising LLC |
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9:20 am - 9:45 am (25 min)
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Executive Interview: How To Create OTA Enterprise Value The story is one of the best our industry has to offer. After meteoric highs and unprecedented lows, one of the world's most recognized e-commerce brands successfully repositioned itself to become a Wall Street darling. A special close-up conversation with the architect behind it all.
Jeffery H. Boyd, President and CEO, Priceline.com Inc.
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:45 am - 10:05 am (20 min)
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Spotlight: Real Mobile Travel Applications Mobile technology is finally on the precipice of altering consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond.
Ricky Heath, Travel and Transportation Industry Head, AT&T |
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10:05 am - 10:45 am (40 min)
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Keynote: Searching, Shopping and Buying in a Procurement World When you consider the brand's recognition and clout, the sheer volume processed and the tumultuous nature of the global economy, his job presents unique challenges and opportunities. He's kept impressive pace with change as the logo transformed from the famed Viking image to the now-familiar white letters in a blue box. And he won't stop!
Charles J. Petruccelli, President, Global Travel Services, American Express Company
Talkback (20 min): Industry peers lead Q&A Bret Gordon, President and CEO, Wandrian Inc. Michael W. McCormick, Managing Partner, Hudson Crossing LLC |
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10:45 am - 10:50 am (5 min)
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Five Minutes of Fame: Showcasing Innovators (5 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Mark Schroeder, CEO, Home&Abroad |
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10:50 am - 11:20 am (30 min)
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Refuel, Refresh and Reconnoiter (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) Prepare for a late lunch by nibbling now. Time to close the deal. |
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11:20 am - 11:25 am (5 min)
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Five Minutes of Fame: Showcasing Innovators (6 of 6) The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Jim Hornthal, Chairman, Triporati Inc. |
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11:25 am - 11:50 am (25 min)
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Executive Interview: From Metasearch To Ad Network To ??? With Orbitz, Travelocity and Expedia pedigrees among its founders and backers, the company still employs less than 100 people. Nevertheless, what started out as a U.S.-centric travel search engine now has bigger plans and ideas than many originally thought.
Steve Hafner, Co-Founder and CEO, Kayak.com
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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11:50 am - 12:30 pm (40 min)
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Keynote: What's Next When You Are Number One? The world's number one lodging and hospitality company also sports the largest hotel Web site business. Hoteliers around the world have more distribution choices than ever before, while savvy travelers have more ways to find their perfect place to meet and sleep. So what's next?
Amy McPherson, Executive Vice President, Global Sales and Marketing, Marriott International Inc.
Talkback (20 min): Industry peers lead Q&A John Arenas, Founder and CEO, Worktopia Inc. Del Ross, Vice President, Distribution Marketing, InterContinental Hotels Group Plc |
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12:30 pm - 1:00 pm (30 min)
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Ask Google No speech, no presentations. Nonstop audience questions from start to finish! Visit Google's "garage" in the exhibit area to video record your challenging question.
Rob Torres, Managing Director, Travel, Google Inc. |
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1:00 pm - 1:40 pm (40 min)
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Keynote: What Travel Marketers Can Borrow From Other Industries Travel marketers have earned a reputation as pioneers. Many of these innovations (e.g., loyalty programs, package deals, tiered pricing) have long since become standard practice in other industries. In online marketing, however, travel marketers would be wise to heed innovation occurring elsewhere. Some of the most compelling ideas come from other industries. Draw connections to how travel marketers can apply these to their own efforts.
Scott Howe, Vice President and General Manager, Microsoft Advertiser and Publisher Solutions, Microsoft Corporation
Talkback (20 min): Industry peers lead Q&A Tony D'Astolfo, Vice President, Travel Services, Rearden Commerce Inc. James K. Davidson, President and CEO, Farelogix Inc. |
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1:40 pm - 1:45 pm (5 min)
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Epilogue and Five Minutes of Fame Winner Announcement Summarize two momentous days in five minutes? You bet!
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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1:45 pm - 3:15 pm (90 min)
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Late Luncheon and Finale (Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5) End this four-day conference with a marvelous meal. Schedule some last-minute meetings, follow-ups and yes, goodbyes. |
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See you next year! Please join your peers again at The China Travel Distribution & Technology Summit in partnership with PhoCusWright, China, date TBA; WIT—Web in Travel in association with PhoCusWright, Singapore, date TBA; PhoCusWright@ITB in Berlin, Germany on March 11-12, 2009; The PhoCusWright India Summit premiering March 17-18, 2009 in Mumbai, India; Travolution Summit Europe in association with PhoCusWright, London, United Kingdom, April 21, 2009 and The PhoCusWright Conference in Orlando, Florida, USA on November 16-19, 2009. |
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Please note: The program is subject to change without notice. Location: Conference sessions during The Travel Innovation Summit event generally take place in the Hollywood Ballroom of the Renaissance Hollywood Hotel; other session locations are noted. Conference sessions during the Center Stage event take place in the Grand Ballroom on Level 5 of Hollywood & Highland; other session locations are noted.
Hours: The conference will commence and continue punctually. Please take your seats early. The doors to the Hollywood Ballroom (during The Travel Innovation Summit), Grand Ballroom and Exhibitor Showcase (during Center Stage) will open at breakfast each day, and will remain open throughout each event until the end of the program each day.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable. |
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Please note: The program is subject to change without notice.
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