The Perfect Storm: Search, Shop, Buy
Wednesday, November 19, 2008
Center Stage Program |
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Center Stage sessions generally take place in the Grand Ballroom on Level 5 of the Hollywood & Highland Center; other session locations are noted.
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7:30 am - 8:00 am
(30 min)
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Exhibit Set-up
(Grand Ballroom, Hollywood & Highland Center, Level 5)
(Center Stage exhibitors only) |
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8:00 am - 7:00 pm
(11 hrs)
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PhoCusWright Reception Desk Open for Center Stage
(Grand Ballroom Terrace, Hollywood & Highland Center, Level 5)
Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs. |
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8:00 am - 9:00 am
(60 min)
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Breakfast
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Get ready for a dynamic day! Start your day off right with an extraordinary continental breakfast and a visit with the exhibitors. |
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8:00 am - 7:00 pm
(11 hrs)
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Exhibitor Showcase
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Meet with Center Stage exhibitors one-on-one. |
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9:00 am - 9:30 am
(30 min)
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Welcome and Opening Monologue
No fluff, no frivality, no formalities. He never sits on the fence and always engages.
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:30 am - 10:00 am
(30 min)
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Executive Roundtable: Street Talk, VC Talk, Walk the Talk
PhoCusWright's signature opening session analyzes the intersection of financial strategy and the world's largest industry: travel, tourism and hospitality, responsible for 8% of worldwide employment, 9% of capital investment and 10% of global GDP.
William J. Carroll, Senior Lecturer, School of Hotel Administration, Cornell University
Jeff Clarke, President and CEO, Travelport Inc.
Sophie Forest, Managing Partner, Brightspark Ventures
Jake Fuller, Managing Director, Thomas Weisel Partners LLC
Mark S. Mahaney, Director, Citigroup Investment Research
Moderated by: Gene Quinn, Chairman, PhoCusWright Inc. |
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10:00 am - 10:40 am
(40 min)
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Keynote: Customer Experience and Flying: Not an Oxymoron
Customer experience is not something most would expect in the title of a C-level executive at a major U.S. airline. Call it basic or call it daunting, whatever the price of fuel, the carriers that figure out how to truly make the customer number one will gain unprecedented competitive advantage.
Tim W. Simonds, Managing Director, Customer Strategy and Metrics, United Air Lines Inc.
Talkback (20 min): Industry peers lead Q&A
Joshua Weiss, Managing Director, delta.com and Self-Service, Delta Air Lines Inc.
Jim Young, Vice President, Marketing, Sales and Distribution, Frontier Airlines Inc. |
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10:40 am - 11:10 am
(30 min)
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Rumba, Rap and Ruminate
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Say that ten times fast... in between checking out all the exhibitors. |
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11:10 am - 11:15 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (1 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Scott Hintz, Co-Founder and Vice President, Business Development, TripIt |
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11:15 am - 11:45 am
(30 min)
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Executive Roundtable: India's OTAs Take Center Stage
India’s travel marketplace—inbound, domestic and outbound—is at an unprecedented tipping point. Internal social and economic factors combine with the global information age to create a once-in-a-lifetime opportunity. There is confidence in the air. A new, vibrant, knowledge-based, IT-driven, globally competitive travel marketplace is unfolding with a fury.
Deep Kalra, Founder and CEO, MakeMyTrip.com Pvt. Ltd. (makemytrip.com)
Dhruv Shringi, Co-Founder and CEO, Yatra Online Pvt. Ltd. (yatra.com)
Moderated by: Ram Badrinathan, General Manager, Asia Pacific, PhoCusWright Inc.
**Announcing PhoCusWright’s newest event, The PhoCusWright India Travel Summit, premiering March 17-18, 2009 in Mumbai, India.** |
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11:45 am - 12:00 pm
(15 min)
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A Message From The WTTC: The Changing Balance of Power in Travel and Tourism
Millions of citizens will leave their borders for the first time this year and for many years to come. New travelers, new destinations, new ways to look and book, new priorities… new leaders in global tourism are rapidly emerging.
Jean-Claude Baumgarten, President and CEO, World Travel & Tourism Council |
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12:00 pm - 12:40 pm
(40 min)
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Keynote: Retailing, Distribution and Technology in a New Global Marketplace
Marketplace shifts come and go, business models come and go, new technologies come and go... but Sabre continues to play a leading, significant role in the global travel distribution arena. Straight talk from the top on the latest priorities and trends.
Sam Gilliland, Chairman and CEO, Sabre Holdings Corporation
Talkback (20 min): Industry peers lead Q&A
Gillian Gibson, Group Vice President, Multinational Customer Group, Amadeus IT Group S.A.
Cree Lawson, CEO, Travel Ad Network |
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12:40 pm - 1:50 pm
(70 min)
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Luncheon and Midday Break
(Pool Terrace, Renaissance Hollywood Hotel, Level 5 and The Annex, Hollywood & Highland Center, Level 5)
This is not your average conference food! Enjoy a delicious meal, mingle with fellow attendees and get some work done. Bring your sunglasses. (Sorry, no meals served in the pool!) |
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1:50 pm - 1:55 pm
(5 min)
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Five Minutes of Fame: Showcasing Innovators (2 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Bret Gordon, President and CEO, Wandrian Inc. |
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1:55 pm - 2:35 pm
(40 min)
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Keynote: Expansion Strategies and Realities in a New Marketplace
Global expansion continues with an international footprint that defies the competition. Furthermore, to augment OTA commissions, mark-ups and fees, this company encourages a media model through its subsidiary's network as well as referrals on its own sites.
Dara Khosrowshahi, President and CEO, Expedia Inc.
Talkback (20 min): Industry peers lead Q&A
Christine Brosnahan, Vice President, Distribution and Reservation Services, Carlson Hotels Worldwide
Chris Cuddy, CEO, Cheapflights |
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2:35 pm - 3:05 pm
(30 min)
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Executive Roundtable: The Perfect Mini Storm
The corollary "storms" created by The Perfect Storm spawn more perfect opportunities. A lively, spirited discussion will ensue on ever-evolving issues like B2B and/or B2C; third-party engines vs. fulfillment services; optimal revenue models; platforms and/or networks; transportation vs. experiences; responses to competitive shifts and M&A; and then some.
Rod Cuthbert, Founder and Executive Chairman, Viator Inc.
Tina Fitch, CEO, EzRez Software Inc.
Kenneth Purcell, CEO, iSeatz.com
Ranjan Singh, Co-Founder and CEO, isango.com
Moderated by: Douglas Quinby, Senior Director, Research, PhoCusWright Inc. |
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3:05 pm - 3:45 pm
(40 min)
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Keynote: More Types of Beds in More Types of Places
From the world's largest lodging franchisor to the largest inventory of vacation ownership properties to a 60,000 vacation property rental network, this speaker has a lot to manage. With a slightly different approach from other large hospitality companies, this point-of-view from the top will shape yours.
Stephen P. Holmes, Chairman and CEO, Wyndham Worldwide Corporation
Talkback (20 min): Industry peers lead Q&A
Aaron Cooper, Group Vice President, Online Marketing, Orbitz Worldwide Inc.
Brian Sharples, Co-Founder and CEO, HomeAway Inc. |
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3:45 pm - 4:15 pm
(30 min)
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Java, Jasmine and Jabber
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Take a break from the theater but not from the action. Mingle with the exhibitors and fuel up on snacks and refreshments. There are hours and hours to go! |
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4:15 pm - 4:20 pm
(5 min)
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Five Minutes of Fame: Showcasing Innovators (3 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Tom Romary, Co-Founder and CEO, Yapta.com |
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4:20 pm - 4:40 pm
(20 min)
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Spotlight: Accelerating Travel Search and Improving Look-to-Book
Price, convenience and low switching costs are driving consumers to instant access to multiple travel sites. Gain insight from Akamai on accelerating site performance, improving look-to-book and how this all translates to the bottom line.
Pedro Santos, Chief Strategy Officer, E-Commerce, Akamai Technologies Inc. |
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4:40 pm - 5:20 pm
(40 min)
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Keynote: Video's Impact on Travel Searching, Shopping and Buying
Videos and travel go together like nothing else. Yet rich media's full impact on tourism has yet to be felt... until now.
Patrick Younge, President and General Manager, Travel Channel
Talkback (20 min): Industry peers lead Q&A
Robert Flynn, Global Travel Publisher and Vice President, Frommer's
Henry Woodman, President, ICE Portal Inc. |
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5:20 pm - 6:00 pm
(40 min)
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Keynote: Moving the Needle Again With User-Generated Content
He put user generated content on the map for the travel industry. In a matter of just a few years, the "wisdom of the crowd" has revolutionized the entire travel researching and planning dynamic. Following in your own footsteps is a huge task, but he is up to it!
Stephen Kaufer, President and CEO, TripAdvisor
Talkback (20 min): Industry peers lead Q&A
Timothy Jarrell, Vice President and Publisher, Fodor's Travel Publications
Pablo O'Brien, Director, Product Management, Yahoo! Travel |
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6:00 pm - 7:00 pm
(60 min)
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TripAdvisor Media Group Cocktail Reception
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
While being entertained by TripAdvisor Media Group, debate the day's proceedings, catch some exhibitor demos, schedule one more appointment and approach that leader you have been waiting to meet! |
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9:00 pm - 12:00 am
(3 hrs)
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Moonlight Bash hosted by AOL's Platform-A
(Level 3 Nightclub, Hollywood & Highland Center, Level 3)
There's no better way to end the day than with cocktails and a party full of industry executives... even if they don't act like executives! |
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Midnight Curfew
Bedtime stories, recharge your PDA, get plenty of rest... okay, just kidding! |
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The Perfect Storm: Search, Shop, Buy
Thursday, November 20, 2008
Center Stage Program |
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Center Stage sessions generally take place in the Grand Ballroom on Level 5 of the Hollywood & Highland Center; other session locations are noted.
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8:00 am - 3:15 pm
(7.2 hrs)
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PhoCusWright Reception Desk Open for Center Stage
(Grand Ballroom Terrace, Hollywood & Highland Center, Level 5)
Register, or check-in and collect your credentials and materials. PhoCusWright Reception is the "go-to" place for all your needs. |
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8:00 am - 9:00 am
(60 min)
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Breakfast
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Fuel up for another dynamic day and grand finale! A hot continental breakfast awaits you. |
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8:00 am - 3:15 pm
(7.2 hrs)
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Exhibitor Showcase
Meet with Center Stage exhibitors one-on-one. It's deal-making time! |
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9:00 am - 9:15 am
(15 min)
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Behind-the-Scenes Tour
Commoditization is a dirty word in the travel industry. Ditto for conferences, an industry mired in a "sea of same." PhoCusWright is fighting commoditization just like you. Inspired by the Kodak Theater next door, home of the Oscars, we take you behind the scenes to demonstrate the latest technologies PhoCusWright uses in specially-equipped television production trucks that travel from venue to venue. See the virtual network command center where our directors and technicians control what you see and hear on the many screens and speakers throughout the event.
Bill Baxter, Producer, AVI-SPL Creative Show Services
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:15 am - 9:20 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (4 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Kerry J. Cannon, CEO, Interactive MOBILE @dvertising LLC |
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9:20 am - 9:45 am
(25 min)
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Executive Interview: How To Create OTA Enterprise Value
The story is one of the best our industry has to offer. After meteoric highs and unprecedented lows, one of the world's most recognized e-commerce brands successfully repositioned itself to become a Wall Street darling. A special close-up conversation with the architect behind it all.
Jeffery H. Boyd, President and CEO, Priceline.com Inc.
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:45 am - 10:05 am
(20 min)
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Spotlight: Real Mobile Travel Applications
Mobile technology is finally on the precipice of altering consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond.
Ricky Heath, Travel and Transportation Industry Head, AT&T |
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10:05 am - 10:45 am
(40 min)
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Keynote: Searching, Shopping and Buying in a Procurement World
When you consider the brand's recognition and clout, the sheer volume processed and the tumultuous nature of the global economy, his job presents unique challenges and opportunities. He's kept impressive pace with change as the logo transformed from the famed Viking image to the now-familiar white letters in a blue box. And he won't stop!
Charles J. Petruccelli, President, Global Travel Services, American Express Company
Talkback (20 min): Industry peers lead Q&A
Bret Gordon, President and CEO, Wandrian Inc.
Michael W. McCormick, Managing Partner, Hudson Crossing LLC |
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10:45 am - 10:50 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (5 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Mark Schroeder, CEO, Home&Abroad |
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10:50 am - 11:20 am
(30 min)
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Refuel, Refresh and Reconnoiter
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
Prepare for a late lunch by nibbling now. Time to close the deal. |
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11:20 am - 11:25 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (6 of 6)
The travel industry’s six hottest, most innovative Web and mobile-based applications—selected by the audience of Monday’s (November 17) Travel Innovation Summit—present their innovations. A blue ribbon panel of judges will select one winner.
Jim Hornthal, Chairman, Triporati Inc. |
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11:25 am - 11:50 am
(25 min)
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Executive Interview: From Metasearch To Ad Network To ???
With Orbitz, Travelocity and Expedia pedigrees among its founders and backers, the company still employs less than 100 people. Nevertheless, what started out as a U.S.-centric travel search engine now has bigger plans and ideas than many originally thought.
Steve Hafner, Co-Founder and CEO, Kayak.com
One-on-one interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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11:50 am - 12:30 pm
(40 min)
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Keynote: What's Next When You Are Number One?
The world's number one lodging and hospitality company also sports the largest hotel Web site business. Hoteliers around the world have more distribution choices than ever before, while savvy travelers have more ways to find their perfect place to meet and sleep. So what's next?
Amy McPherson, Executive Vice President, Global Sales and Marketing, Marriott International Inc.
Talkback (20 min): Industry peers lead Q&A
John Arenas, Founder and CEO, Worktopia Inc.
Del Ross, Vice President, Distribution Marketing, InterContinental Hotels Group Plc |
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12:30 pm - 1:00 pm
(30 min)
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Ask Google
No speech, no presentations. Nonstop audience questions from start to finish! Visit Google's "garage" in the exhibit area to video record your challenging question.
Rob Torres, Managing Director, Travel, Google Inc. |
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1:00 pm - 1:40 pm
(40 min)
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Keynote: What Travel Marketers Can Borrow From Other Industries
Travel marketers have earned a reputation as pioneers. Many of these innovations (e.g., loyalty programs, package deals, tiered pricing) have long since become standard practice in other industries. In online marketing, however, travel marketers would be wise to heed innovation occurring elsewhere. Some of the most compelling ideas come from other industries. Draw connections to how travel marketers can apply these to their own efforts.
Scott Howe, Vice President and General Manager, Microsoft Advertiser and Publisher Solutions, Microsoft Corporation
Talkback (20 min): Industry peers lead Q&A
Tony D'Astolfo, Vice President, Travel Services, Rearden Commerce Inc.
James K. Davidson, President and CEO, Farelogix Inc. |
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1:40 pm - 1:45 pm
(5 min)
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Epilogue and Five Minutes of Fame Winner Announcement
Summarize two momentous days in five minutes? You bet!
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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1:45 pm - 3:15 pm
(90 min)
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Late Luncheon and Finale
(Grand Ballroom Exhibitor Showcase, Hollywood & Highland Center, Level 5)
End this four-day conference with a marvelous meal. Schedule some last-minute meetings, follow-ups and yes, goodbyes. |
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See you next year!
Please join your peers again at The China Travel Distribution & Technology Summit in partnership with PhoCusWright, China, date TBA; WIT—Web in Travel in association with PhoCusWright, Singapore, date TBA; PhoCusWright@ITB in Berlin, Germany on March 11-12, 2009; The PhoCusWright India Summit premiering March 17-18, 2009 in Mumbai, India; Travolution Summit Europe in association with PhoCusWright, London, United Kingdom, April 21, 2009 and The PhoCusWright Conference in Orlando, Florida, USA on November 16-19, 2009. |
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Please note: The program is subject to change without notice.
Location: Conference sessions during The Travel Innovation Summit event generally take place in the Hollywood Ballroom of the Renaissance Hollywood Hotel; other session locations are noted. Conference sessions during the Center Stage event take place in the Grand Ballroom on Level 5 of Hollywood & Highland; other session locations are noted.
Hours: The conference will commence and continue punctually. Please take your seats early. The doors to the Hollywood Ballroom (during The Travel Innovation Summit), Grand Ballroom and Exhibitor Showcase (during Center Stage) will open at breakfast each day, and will remain open throughout each event until the end of the program each day.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable. |
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