The Perfect Storm: Search, Shop, Buy
Wednesday, November 19, 2008
Center Stage Program |
Center Stage sessions generally take place in The Grand Ballroom on the 5th Level of Hollywood & Highland; other session locations are noted.
Confirmed speakers are in bold font.
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9:00 am - 9:30 am
(30 min)
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Welcome and Opening Monologue
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:30 am - 10:00 am
(30 min)
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Executive Roundtable: Street Talk, VC Talk, Walk the Talk
Jeff Clarke, President and CEO, Travelport Inc.
Sophie Forest, Managing Partner, Brightspark Ventures
Jake Fuller, Managing Director, Thomas Weisel Partners LLC
Moderated by: Gene F. Quinn, Chairman, PhoCusWright Inc. |
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10:00 am - 10:40 am
(40 min)
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Keynote: Customer Experience and Flying: Not an Oxymoron
Customer experience is not something most would expect in the title of a C-level executive at a major U.S. airline. Call it basic or call it daunting, whatever the price of fuel, the carriers that figure out how to truly make the customer number one will gain unprecedented competitive advantage.
Graham W. Atkinson, Executive Vice President and Chief Customer Officer, United Air Lines Inc.
Talkback (20 min): Industry peers lead Q&A
Michael W. McCormick, Managing Partner, Hudson Crossing LLC
Joshua Weiss, Managing Director, delta.com and Self-Service, Delta Air Lines Inc. |
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11:10 am - 11:15 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (1 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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11:15 am - 11:45 am
(30 min)
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Executive Roundtable: India's OTAs Take Center Stage
India’s travel marketplace – inbound, domestic and outbound – is at an unprecedented tipping point. Internal social and economic factors combine with the global information age to create a once-in-a-lifetime opportunity. There is confidence in the air. A new, vibrant, knowledge-based, IT-driven, globally competitive travel marketplace is unfolding with a fury.
Hrush Bhatt, Founder and Director, Product and Strategy, Cleartrip Travel Services Pvt. Ltd. (cleartrip.com)
Deep Kalra, Founder and CEO, MakeMyTrip.com Pvt. Ltd. (makemytrip.com)
Dhruv Shringi, Co-Founder and CEO, Yatra Online Pvt. Ltd. (yatra.com)
Himanshu Singh, Managing Director, India, Travelocity.com Pvt. Ltd.
Moderated by: Ram Badrinathan, Senior Director, Research, PhoCusWright Inc.
**Announcing PhoCusWright’s newest event, The PhoCusWright India Travel Summit, premiering March 17-18, 2009 in Mumbai, India. ** |
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11:45 am - 12:00 pm
(15 min)
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A Message From The WTTC: The Changing Balance of Power in Travel and Tourism
Millions of citizens will leave their borders for the first time this year and for many years to come. New travelers, new destinations, new ways to look and book, new priorities… new leaders in global tourism are rapidly emerging.
Jean-Claude Baumgarten, President and CEO, World Travel & Tourism Council |
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12:00 pm - 12:40 pm
(40 min)
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Keynote: Retailing, Distribution and Technology in a New Global Marketplace
Marketplace shifts come and go, business models come and go, new technologies come and go... but Sabre continues to play a leading, significant role in the global travel distribution arena. Straight talk from the top on the latest priorities and trends.
Sam Gilliland, Chairman and CEO, Sabre Holdings Corporation
Talkback (20 min): Industry peers lead Q&A
Gillian Gibson, Vice President, Multinational Customer Group, Amadeus IT Group S.A.
Cree Lawson, Founder and CEO, Travel Ad Network |
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2:00 pm - 2:05 pm
(5 min)
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Five Minutes of Fame: Showcasing Innovators (2 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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2:05 pm - 2:45 pm
(40 min)
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Keynote: Video's Impact on Travel Searching, Shopping and Buying
Videos and travel go together like nothing else. Yet rich media's full impact on tourism has yet be felt... until now.
Patrick Younge, President and General Manager, Travel Channel Media
Talkback (20 min): Industry peers lead Q&A
Chris Hickson, Interim General Manager, Yahoo! Travel
Henry Woodman, President, ICE Portal Inc. |
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2:45 pm - 3:15 pm
(30 min)
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Executive Roundtable: The Perfect Mini Storm
Rod Cuthbert, Founder and Executive Chairman, Viator Inc.
Tina Fitch, CEO, EzRez Software Inc.
Kenneth Purcell, CEO, iSeatz.com
Ranjan Singh, Co-Founder and CEO, isango.com
Cormac Whelan, CEO, Datalex Plc |
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3:15 pm - 3:55 pm
(40 min)
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Keynote: More Types of Beds in More Types of Places
From the world's largest lodging franchisor to the largest inventory of vacation ownership properties to 60,000 a vacation property rental network, this speaker has a lot to manage. With a slightly different approach from other large hospitality companies, this point-of-view from the top will shape yours.
Stephen P. Holmes, Chairman, President and CEO, Wyndham Worldwide Corporation
Talkback (20 min): Industry peers lead Q&A
Brian Sharples, Co-Founder and CEO, HomeAway Inc.
Other Talkbacker TBA |
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4:25 pm - 4:30 pm
(5 min)
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Five Minutes of Fame: Showcasing Innovators (3 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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4:30 pm - 4:50 pm
(20 min)
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Spotlight: Accelerating Travel Search and Improving Look-to-Book
Price, convenience, and low switching costs are driving consumers to instant access to multiple travel sites. Gain insight from Akamai on accelerating site performance and improving look to book and how it translates to the bottom line.
Brad Rinklin, Vice President, Global Marketing, Akamai Technologies Inc. |
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4:50 pm - 5:15 pm
(25 min)
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Executive Interview: From Metasearch To Ad Network To ???
With Orbitz, Travelocity and Expedia pedigrees among its founders and backers, the company still employs less than 100 people. Nevertheless, what started out as a U.S.-centric travel search engine now has bigger plans and ideas than many originally thought.
Steve Hafner, Co-Founder and CEO, Kayak.com
One-on-one Interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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5:15 pm - 6:05 pm
(50 min)
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Keynote: Moving the Needle Again With User Generated Content
He put user generated content on the map for the travel industry. In a matter of just a few years, the "wisdom of the crowd" has revolutionized the entire travel researching and planning dynamic. Following in your own footsteps is a huge task, but he is up to it!
Stephen Kaufer, President and CEO, TripAdvisor
Talkback (20 min): Industry peers lead Q&A
Timothy Jarrell, Vice President and Publisher, Fodor's Travel Publications
Kinsey Wilson, Executive Editor, USA TODAY |
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6:05 pm - 7:05 pm
(60 min)
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TripAdvisor Cocktail Reception
(The Grand Ballroom Exhibitor Showcase)
Don't miss this illustrious event! While being entertained by TripAdvisor, review the day's events with colleagues, visit the exhibitors, schedule one more appointment and mingle with the most influential group of industry leaders anywhere! |
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9:00 pm - 12:00 am
(3 hrs)
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Moonlight Bash hosted by AOL's Platform-A
(Pool Terrace, Renaissance Hollywood Hotel, Level 5)
There's no better way to end the day than with cocktails and a party full of industry executives!
Sponsored by AOL LLC |
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The Perfect Storm: Search, Shop, Buy
Thursday, November 20, 2008
Center Stage Program |
9:00 am - 9:15 am
(15 min)
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Behind-the-Scenes Tour
Commoditization is a dirty word in the travel industry. Ditto for conferences, an industry mired in a "sea of same." PhoCusWright is fighting commoditization just like you. Inspired by the Kodak Theater next door, home of the Oscars, we take you behind the scenes to demonstrate the latest technologies used in specially-equipped television production trucks that travel from venue to venue. See the virtual network command center where our directors and technicians control what you see and hear on the many screens and speakers throughout the event.
Bill Baxter, Producer, AVI-SPL Creative Show Services
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:15 am - 9:20 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (4 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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9:20 am - 9:45 am
(25 min)
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Executive Interview: How To Create OTA Enterprise Value
The story is one of the best our industry has to offer. After meteoric highs and unprecedented lows, one of the world's most recognized e-commerce brands successfully repositioned itself to become a Wall Street darling. A special close-up conversation with the architect behind it all.
Jeffery H. Boyd, President and CEO, Priceline.com Inc.
One-on-one Interview with Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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9:45 am - 10:05 am
(20 min)
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Spotlight: Real Mobile Travel Applications
Mobile technology is finally on the precipice to alter consumer travel planning behavior. New wireless applications and convergent devices are in the offing, forcing travel players to respond.
Richard Heath, Travel and Transportation Industry Head, AT&T |
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10:05 am - 10:45 am
(40 min)
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Keynote: Expansion Strategies and Realities in a New Marketplace
Global expansion continues with an international footprint that defies the competition. Furthermore, to augment OTA commissions, mark-ups and fees, he encourages a media model through its subsidiary's network as well as referrals on its own sites.
Dara Khosrowshahi, President and CEO, Expedia Inc.
Talkback (20 min): Industry peers lead Q&A
Chris Cuddy, CEO, Cheapflights
Other Talkbacker TBA |
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10:45 am - 10:50 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (5 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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11:20 am - 11:25 am
(5 min)
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Five Minutes of Fame: Showcasing Innovators (6 of 6)
The travel industry’s hottest, most innovative Web and mobile-based applications —as judged by the audience of Monday’s (November 17) Travel Innovation Summit, present their ideas during Five Minutes of Fame. |
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11:25 am - 12:05 pm
(40 min)
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Keynote: Searching, Shopping and Buying in a Procurement World
When you consider the brand's recognition and clout, the sheer volume processed and the tumultuous nature of the global economy, his job presents unique challenges and opportunities. He's kept impressive pace with change as the logo transformed from the famed Viking image to the now-familiar white letters in a blue box. And he won't stop!
Charles J. Petruccelli, President, Global Travel Services, American Express Company
Talkback (20 min): Industry peers lead Q&A
Bret Gordon, President and CEO, Wandrian Inc.
Stephen McLeod, Senior Vice President, Corporate Strategy and Development, BCD Travel |
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12:05 pm - 12:45 pm
(40 min)
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Keynote: What’s Next When You Are Number One?
The world's number one lodging and hospitality company also sports the largest hotel Web site business. Hoteliers around the world have more distribution choices than ever before while savvy travelers have more ways to find their perfect place to meet and sleep. So what's next?
Amy McPherson, Executive Vice President, Global Sales and Marketing, Marriott International Inc.
Talkback (20 min): Industry peers lead Q&A
John Arenas, Founder and CEO, Worktopia Inc.
Del Ross, Vice President, Americas Distribution Marketing, InterContinental Hotels Group PLC |
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12:45 pm - 1:15 pm
(30 min)
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Ask Google
No speech, no presentations. Non-stop audience questions from start to finish!
Rob Torres, Managing Director, Travel, Google Inc. |
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1:15 pm - 1:55 pm
(40 min)
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Keynote: Best Practices: What Travel Marketers Can Borrow From Other Industries
Travel marketers have earned a reputation as marketing pioneers. Many of these innovations (e.g. loyalty programs, package deals, tiered pricing, etc.) have long since become standard practice in other industries. In the area of online marketing, however, travel marketers would be wise to pay attention to the innovation occurring elsewhere. This session will highlight some of the most compelling ideas we’re seeing from a variety of other industries, and then draw connections to how travel marketers can apply these tactics to their own efforts. Supplemented by case studies and actionable advice, each attendee would emerge from the session with a list of ideas they could begin applying immediately.
Scott Howe, VP and GM, Microsoft Advertiser and Publisher Solutions Business Group, Microsoft Corporation
Talkback (20 min): Industry peers lead Q&A
James K. Davidson, President and CEO, Farelogix Inc.
Other Talkbacker TBA |
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1:55 pm - 2:00 pm
(5 min)
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Epilogue and Five Minutes of Fame Winner Announcement
Philip C. Wolf, President and CEO, PhoCusWright Inc. |
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