Sunday, November 11, 2007 |
| 4:00 pm - 7:00 pm |
SMX Reception Opens |
| 7:00 pm - 7:45 pm |
Speaker Briefing (SMX Travel@PhoCusWright Speakers only) Pavilion |
| |
SMX Travel@PhoCusWright Program
Monday, November 12, 2007 |
| 8:00 am |
SMX Reception Opens Rotunda |
 |
| 8:00 am - 9:00 am |
Breakfast Ballroom Commons |
|
9:00 am - 10:15 am
|
How Consumers Use Search In Travel Pavilion |
|
| 10:15 am - 10:45 am |
Break Ballroom Commons |
|
| 10:45 am - 12:00 pm |
Optimizing the Paid/Organic Mix: Successful Strategies for Maximizing Travel Search Marketing ROI Pavilion |
|
| 12:00 pm - 1:30 pm |
Luncheon Ballroom Commons |
|
1:30 pm - 2:45 pm
Breakout Sessions |
Those Who Do...Tell: Effective Travel SEM Case Studies Pavilion
"How ya doing?” Critiques, Appraisals and Kudos from Travel SEM Experts - Part I Congressional A and B, Lobby Level
|
|
| 2:45 pm - 3:00 pm |
Intermission |
|
3:00 pm - 4:15 pm
Breakout Sessions |
Social Media, the Long Tail & Web 2.0 Pavilion
"How ya doing?”Critiques, Appraisals and Kudos from Travel SEM Experts - Part II
Congressional A and B, Lobby Level |
|
| 4:15 pm - 4:45 pm |
Coffee Break Ballroom Commons |
|
| 4:45 pm - 6:00 pm |
Meet the Search Engines Pavilion |
|
6:00 pm - 7:00 pm
|
SMX Travel@PhoCusWright Cocktail Reception Formal Pool |
| |
SMX Travel@PhoCusWright,
Workshops and Network Exchange
Tuesday, November 13, 2007 |
| 7:30 am |
Reception Opens for SMX Travel@PhoCusWright, Workshop and Network Exchange Rotunda |
Network Exchange |
|
| 7:30 am - 8:30 am |
Breakfast Ballroom Commons |
|
9:00 am - 5:00 pm
|
Network Exchange Hospitality Lounge
Sponsored by Amadeus |
|
|
9:00 am - 10:15 am
|
SMX Travel@PhoCusWright: Meet the Travel Metasearch Engines Pavilion
Workshop: Comparison Shopping and Competitive Intelligence Congressional A and B, Lobby Level
Presented by LIXTO Software GmbH
Workshop: Capitalizing on the Travel Industry's Financing Frenzy Augusta A, Lobby Level
Presented by Hudson Crossing LLC
|
Network Exchange |
| 10:15 am - 10:45 am |
Break Ledgends Boardroom Foyer, International Ballroom III |
|
10:45 am - 12:00 pm
|
SMX Travel@PhoCusWright: Competitive Research for Travel Marketers Pavilion
Workshop: Engage with Today’s Travelers Congressional A and B, Lobby Level
Presented by Yahoo! Inc. and comScore Networks Inc.
Workshop: Enabling the Online Marketplace for Groups and Meetings Augusta A, Lobby Level
Presented by Worktopia Inc., GetThere L.P., Hilton Hotels Corporation, Groople Inc., Newmarket International Inc.
Workshop: Blogging With the Long Tail of Tourism Augusta B, Lobby Level
Presented by Tips From the T-List book |
|
|
|
| 12:00 pm - 2:00 pm |
Luncheon and Break |
|
| 1:30 pm - 2:30 pm |
The First Ever Travel Industry Bloggers Summit: Blogging Coverage Overview Wentworth, Lower Level |
| 2:00 pm - 2:30 pm |
Free Time |
|
2:30 pm - 3:45 pm
|
Workshop: Where In The World Are Online Consumers? Pavilion
Presented by Hitwise Inc.
Workshop: Enabling the Online Marketplace for Groups and Meetings Augusta A, Lobby Level
Presented by Worktopia Inc., GetThere L.P., Hilton Hotels Corporation, Groople Inc., Newmarket International Inc.
Workshop: Strategic sourcing. Beyond cost savings. Augusta B, Lobby Level
Presented by WNS Global Services (P) Ltd.
Workshop: Spotlight on Travel Industry Start-ups Congressional A and B, Lobby Level
Presented by PhoCusWright
Presenting Companies:
Adventure Central
EveryScape
Keymetric Inc.
LeisureLogix
Trivop
|
Network Exchange |
| 3:45 pm - 4:15 pm |
Break Legends Boardroom Foyer, International Ballroom III |
|
4:15 pm - 5:30 pm
|
Workshop: Engage with Today’s Travelers
Pavilion
Presented by Yahoo! Inc. and comScore Networks Inc.
Workshop: How Rich Content Can Help You Sell Congressional A and B, Lobby Level
Presented by Tvtrip.com
Workshop: Capitalizing on the Travel Industry's Financing Frenzy Augusta A, Lobby Level
Presented by Hudson Crossing LLC
Workshop: Comparison Shopping and Competitive Intelligence Augusta B, Lobby Level
Presented by LIXTO Software GmbH
|
|
|
| 5:45 pm - 6:15 pm |
Center Stage Speaker Briefing (Center Stage speakers only)
National Ballroom |
6:30 pm - 8:00 pm
|
Center Stage Gala Party Golf Course Commons
Sponsored by Omni Orlando Resort at ChampionsGate |
| |
Center Stage Program
Wednesday, November 14, 2007 |
| 7:30 am - 8:00 am |
Exhibit Set-up (Center Stage exhibitors only) Rotunda |
Exhibitor Showcase |
| 8:15 am |
Center Stage Reception Opens |
|
| 8:15 am - 9:15 am |
Breakfast Exhibitor Showcase, National Ballroom and Ballroom Commons |
|
| 9:15 am - 9:45 am |
Welcome and Opening Monologue |
|
| 9:45 am - 10:10 am |
Private Equity and the Travel Industry |
|
| 10:10 am - 10:55 am |
The OTA CEO Series: Roaming with a New Interface, Four Part Series (1 of 4) |
|
| 10:55 am - 11:25 am |
Break |
|
| 11:25 am - 11:30 am |
Five Minutes of Fame: Previewing Travel Industry Start-ups (1 of 5) |
|
| 11:30 am - 11:50 pm |
Straight Talk About Airline E-Business |
|
| 11:50 pm - 12:35 pm |
Google and Travel |
|
| 12:35 pm - 2:00 pm |
Luncheon and Midday Break |
|
| 2:00 pm - 2:05 pm |
Five Minutes of Fame: Previewing Travel Industry Start-ups (2 of 5) |
|
| 2:05 pm - 2:50 pm |
The OTA CEO Series: Leveraging a Global Portfolio of Brands, Four Part Series (2 of 4) |
|
| 2:50 pm - 3:15 pm |
Travel and Real Estate Agencies: Differences and Similarities |
|
3:15 pm - 4:00 pm
|
Taking on the Big Guys |
|
4:00 pm - 4:30 pm
|
Break |
|
| 4:30 pm - 4:35 pm |
Five Minutes of Fame: Previewing Travel Industry Start-ups (3 of 5) |
|
| 4:35 pm - 5:15 pm |
Staying on Top in a Long Tail Economy |
|
| 5:15 pm - 5:20 pm |
Five Minutes of Fame: Special Edition (4 of 5) |
|
5:20 pm - 6:00 pm
|
Truth is Online Gold Dust |
|
6:00 pm - 7:00 pm
|
Cocktail Reception
Sponsored by TripAdvisor |
|
7:30 pm - 10:00 pm
|
Moonlight Bash
Sponsored by Google |
| |
|
|
Center Stage Program
Thursday, November 15, 2007 |
| 8:30 am |
Center Stage Reception Opens |
Exhibitor Showcase |
|
| 8:30 am - 9:30 am |
Breakfast |
|
| 9:30 am - 9:35 am |
Welcome |
|
| 9:35 am - 9:55 am |
Case Study: Profile in the Long Tail |
|
| 9:55am - 10:25 am |
Travel Forays into Second Life |
|
| 10:25 pm - 10:45 pm |
If You Could Start Over Again |
|
| 10:45 am - 11:30 am |
The OTA CEO Series: Customers First, Business Models Second, Four Part Series (3 of 4) |
|
| 11:30 am - 12:00 pm |
Break |
|
| 12:00 pm - 12:05 pm |
Five Minutes of Fame: Previewing Travel Industry Start-ups (5 of 5) |
|
| 12:05 pm - 12:45 pm |
Buy Now or Buy Later |
|
| 12:45 pm - 1:15 pm |
Industry Leaders: Speaking Out for Travel, Tourism and Hospitality |
|
1:15 pm - 2:00 pm
|
The OTA CEO Series: Building the Intelligent Travel Marketplace
Four Part Series (4 of 4) |
|
2:00 pm - 3:30 pm
|
Late Luncheon and Finale |
| |
Please note: The program is subject to change without notice.
Location: All conference sessions during the SMX Travel@PhoCusWright event take place in the Pavilion of the Omni Orlando Resort at ChampionsGate unless otherwise noted. All sessions during the Center Stage event take place in the National Ballroom of the Omni Orlando Resort at ChampionsGate unless otherwise noted.
Hours: The conference will commence and continue punctually. Please take your seats early. The doors to the National Ballroom and the Exhibitor Showcase will open at breakfast each day, and will remain open throughout the four days until the end of the program each day.
Dress: You are welcome at all conference sessions and receptions to dress however you feel most comfortable. |
