Vacation Rentals, DMOs and Understanding Gen X vs. Y
PhoCusWright Analyst Forum events are intimate gatherings of less than 100 travel industry thought leaders and executives where you gain knowledge directly from the experts. Network with an "A-List" of key players and come away with a clearer picture of the opportunities available for your business. At this half-day event (9:00 am – 2:00 pm), research and insights on three compelling trends are presented and discussed.
View the companies that attended the June 9 Analyst Forum.
Vacation Rentals Get Real (and Really Big)
Sponsored by HomeAway Inc.
Presenter: Douglas Quinby, Senior Director, Research
- Learn from the first comprehensive study of this large and surging marketplace
- Map your strategy in lodging’s new growth segment
- Understand the vacation rental opportunity amidst current changes in travel distribution
Swaying the Undecided: The Impact of Destination Marketing on Consumer Travel Choices
Presenter:
Lorraine Sileo, Vice President, Research
Sponsor this topic
- Find out when and where in the search/shop/buy process DMOs are most influential—and what makes some destinations stand out from the rest
- Learn what channels and media customers use to make travel decisions
- Understand the role destination Web sites play in pre- and post-booking phases
Minding Your Xs and Ys: Understanding Generational Differences in Travel
Presenter:
Carroll Rheem, Director, Research
Sponsor this topic
- Discover the generational differences in the search/shop/buy process for travel
- Understand generational perceptions of travel – attitudes, preferences and sources of influence
- Align your products, distribution and marketing messages for your target audience
Who attended the June 9 Analyst Forum?
Access America
American Express Company
Austrian Tourist Office Inc.
Consultare International Ltd.
DeSilva & Phillips LLC
Endless Vacation Rentals by Wyndham Worldwide
Frommer's
Hilton Hotels Corporation
HomeAway Inc.
HomeAway, Inc.
Hospitality eBusiness Strategies
Hotel Stanford
Hungarian National Tourist Office
Incentive Magazine/Nielsen Business Media
Ipsos
JAX FAX Travel Marketing Magazine
LeisureLink Inc.
MindTree Consulting Ltd.
MindTree Consulting Pvt. Ltd.
Monaco Government Tourist Office
Mondial Assistance
Netherlands Board of Tourism and Conventions
OpenTravel Alliance
Performance Media Group
Protocol Partners
Starwood Hotels & Resorts
Switzerland Tourism
Tourism Ireland
Travel Weekly
Wanderlust
Yahoo! Inc.
