US $950.00

PhoCusWright's Asia Pacific Online Travel Overview Third Edition

September 2009
US $950 CA $981 £609 €729
Included in PhoCusWright's Global and European Research Subscriptions

PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers a comprehensive review of the Asia Pacific travel market, its size, growth, and online sales potential. The report delves into the fragmented nature of the APAC travel and tourism industry and the region's vulnerability to recent economic challenges. PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers detailed summaries of five key markets: Australia/ New Zealand, China, India, Japan and Singapore. It also reviews Hong Kong, Macau, Korea, Malaysia, Taiwan and Thailand. The report features market sizing for 2008 and projections through 2011 for both the total travel market and the online leisure/unmanaged business travel opportunity. PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers the most valuable analysis of the challenges and opportunities for growth and innovation in the Asia Pacific region.

Fresh, new data determines if emerging markets like China and India are continuing their meteoric path and how the current economic crisis has affected mature countries like Japan and Australia.

PhoCusWright interviewed executives from more than 30 Asia Pacific-based airlines, hotels, tour operators, rail companies, online travel agencies, traditional travel agencies and travel technology companies.

PhoCusWright's Asia Pacific Online Travel Overview Third Edition includes:

Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel market
Breakouts by channel (online travel agency vs. intermediary) and sector (air, lodging, car rental and rail)
Market share and channel share figures
Online penetration forecasts by market
Comprehensive analysis of Australia/New Zealand, China, India, Japan and Singapore
Review of upcoming markets like Macau, Korea, Taiwan and Indonesia

PhoCusWright's Asia Pacific Online Travel Overview Third Edition measures the current composition of the Asia Pacific market and shines a spotlight on current challenges that may change the future of travel in the region.

Also available:

PhoCusWright's Global Online Travel Overview Data Point—$300
Audio/video recording of February 3, 2010 Global Online Travel Overview Online Event—$199

Table of Contents Methodology

TABLE OF CONTENTS ^top

38 Pages

The Big Picture
Key Developments
Methodology
Executive Summary
Asia Pacific Travel Market
Overview
Market Share
Market Characteristics
China
India
Japan
Australia/New Zealand
Singapore
Upcoming Markets
Suppliers
Airline Industry
Hotels & Lodging
Rail Industry
Car Rental Industry
Intermediaries
Online Travel Agencies
Conclusion

LIST OF TABLES

APAC Online Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2007-2011
APAC Online Travel Gross Bookings (US$B) and Country Share (%), 2008
APAC Online Travel by Country: Online Leisure/Unmanaged Business Travel Penetration (%) and Gross Bookings (US$B), 2008
APAC Online Travel Market by Segment: Share (%), 2008 and 2011)
APAC Online Travel Market Share by Channel: Gross Bookings (US$B) and Share (%), 2008
U.S., Europe and APAC Online Leisure/Unmanaged Business Travel Share of the Total Travel Markets, 2007-2011
Comparative Characteristics of APAC Markets, 2008
Measuring the Online Travel Market Opportunity, 2008
China Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2008-2011
India Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2008-2011
Japan Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2008-2011
ANZ Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2008-2011
Singapore Leisure/Unmanaged Business Travel Market, Gross Bookings (US$B) and Online Penetration (%), 2008-2011
Channel Share (US$B)
APAC Online Travel Market Gross Bookings by Channel and Segment (US$M), 2008
Airlines: Total Gross Bookings (US$B) by Channel, 2008-2011
Lodging: Total Gross Bookings (US$B) by Channel, 2008-2011
Growth in the Rail Industry, Gross Bookings (US$B), 2007-2008
Rail: Total Gross Bookings (US$B) by Channel, 2008-2011
Car Rental: Total Gross Bookings (US$B) by Channel, 2008-2011
Venture Capital Investments in the OTA Space in India, 2007
Top Five Pan-APAC Online Travel Agencies, Market Share, 2007 and 2008
Major APAC OTAs’ Year-Over-Year Growth (%), 2007-2008
APAC Market: Mergers and Acquisitions, 2003-2008

METHODOLOGY ^top

PhoCusWright’s Asia Pacific Online Travel Overview Third Edition presents the findings from PhoCusWright research on the Asia Pacific online leisure and unmanaged business travel markets in 2008 and 2009. The Asia Pacific region cannot actually be considered a single market, and is viewed as an aggregate of a number of markets with different characteristics for the purpose of this report.

To evaluate the markets, PhoCusWright interviewed executives from more than 30 APAC-based airlines, hotels, tour operators, rail companies, OTAs, traditional travel agencies and travel technology companies. Estimates and projections include 11 Asia Pacific countries: Australia, China, Hong Kong,4 Japan, Korea, Malaysia, New Zealand, India, Singapore, Taiwan and Thailand. The countries were chosen based on the maturity of their online travel markets. Of these, the five markets with the largest market share – China, India, Japan, Australia/New Zealand and Singapore – will be covered in some detail, and the rest will be treated as a group or singled out for discussion on certain topics. Only domestic markets have been analyzed for this study, with the exception of inbound markets like Singapore, Macau and others that are highly dependent on international travel.

Unless otherwise indicated, all Internet sales are based on gross bookings – that is, the total transaction value of the products sold online in Asia Pacific – for leisure and unmanaged business travel sites (i.e., consumer-facing Web sites that sell to individuals, including unmanaged business travelers purchasing outside of corporate travel policies). They also include sales from non-APAC travel suppliers that are transacted via Asia Pacific-based OTAs (and vice versa). All financial information is based on data obtained from company interviews or publicly available financial reports. Estimates and projections are based on executive interviews, third-party information, Web traffic results, economic indicators, market trends and PhoCusWright analysis. PhoCusWright market size estimates and projections are based on the local market results of pan-Asia Pacific online travel agencies, the results of local OTAs, and total gross sales reported by local suppliers. Data is actual for 2007 and 2008 and projected for 2009-2011.

Totals may not always equal 100% due to rounding. Non-hospitality suppliers’ online sales are assigned to the market in which the supplier is headquartered (or has the domain, in the case of OTAs). Hospitality suppliers’ gross bookings are based on revenues generated by properties in the country’s source market. Room revenue for hotels and guesthouse/bed and breakfast (B&B) establishments are included. All currencies are in U.S. dollars (US$) and converted at the average rate for the period they represent. References to the “travel market” are understood to cover the total travel market, and “traditional travel agency” refers to principally offline travel agencies. “Online penetration” denotes the percentage of people shopping and buying travel online, while “Internet penetration” denotes the percentage of people with Internet access.

Note that all online travel figures are for online leisure/unmanaged business travel gross bookings, but may include online corporate travel in Japan and Australia/New Zealand.