Innovation Profiles: Shopping and Booking

Shopping and booking have come a long way since the early days of text-based “dumb” terminal input screens, but there is still considerable scope for innovation. This article examines seven innovations that address different aspects of shopping and booking. These include: talking persona, open source neutral shopping and booking, fare and award availability tracking, around-the-world shopping, attribute-based shopping, and an interactive consolidator and tour operator marketplace. Some of these innovations have significant challenges to overcome, while others are clearly ahead of the curve.

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