PhoCusWright Special Project
The U.S. International Traveler: Where They Go, What They Want and How They Decide
Roughly one in four U.S. travelers venture beyond the country's borders in a given year. This Special Project uncovers what makes this distinct group of U.S. international travelers tick, honing in on the specialized process of planning a vacation abroad. From the spark of inspiration to leave the comforts of home to the satisfaction of flaunting pictures afterwards, consumers often have a different mindset when they vacation in a different country.
International travel represents one of the most lucrative categories of operation for a broad range of travel companies. This project features a comprehensive survey of U.S. travelers who have ventured abroad in the past twelve months, yielding in-depth analysis of the travel patterns and attitudes of this attractive demographic. In addition to examining the destination decision, the project provides insight into shopping and booking channels, influential destination attributes, international traveler preferences and travel habits.
Sponsor this Special Project to gain a deep understanding of what matters most as U.S. international travelers decide where to go and what to book.
Research topics probe multiple phases of the travel decision-making process:
The Destination Decision
- What destinations are on travelers' destination wish list?
- What qualities/criteria land destinations on that list?
- How set is the list? What impacts the ranking?
- How do preferences differ among demographic and psychographic segments?
- What sources of information do travelers use to make destination decisions?
The Travel Product Decision
- What sources of information do travelers use to select travel products (air, hotel or package)?
- Do U.S. brands have an advantage with those traveling abroad?
- How do social media outlets impact choices?
- What types of content/functionality do travelers seek during the shopping process?
Post-Booking Activities and Sharing
- When and how do travelers decide on in-destination activities?
- How do travelers share their experiences?
- What are their biggest frustrations when traveling abroad?
Choose from a range of sponsorship options to get the answers and deliverables that match your organization's needs.
Multiple sponsorship levels are available, with fees ranging from US$15,000 to $25,000. Deliverables can include (depending on sponsorship level):
- Findings, analysis and recommendations delivered electronically as an in-depth PowerPoint presentation
- Analyst presentation via private or group webinar
- Branding and publicity acknowledgement and rights
- PDF copy of a summary report that can be shared internally
- Client kickoff call to provide key points of interest
- Input into the consumer survey in an interactive process
- Tabulated survey results delivered in Excel format
- Custom and proprietary survey questions
- Custom data tables for additional analysis
Design your company's sponsorship package
Contact our team today: +1 860 350-4084 x501 or email
