PhoCusWright Special Project: BRC
Consumer Travel Report: Brazil, Russia and China
With travel demand in the developed world tethered to the sluggish pace of its economies, millions of new travelers from emerging markets present irresistible yet unfamiliar targets. Brazil, Russia and China are among the hottest prospects for travel companies seeking the next big growth opportunity. This Special Project provides a comprehensive view of the status of consumer travel in each of the studied markets, uncovering their similarities and differences to identify market trends and opportunities.
Cultural and infrastructural differences have a major impact on travel behaviors. This project features comprehensive surveys targeting travelers in Brazil, Russia and China, revealing key cultural elements unique to each marketplace. In addition to tracking fundamental behaviors such as travel incidence and product mix, this study analyzes the influence of various media, booking channels and the motives behind consumer decisions. Sponsors will gain rich insights into technology adoption, online shopping and booking behavior, and consumer attitudes within these high-growth travel markets.
Sponsor this Special Project to identify high-opportunity consumer segments in each market
Research topics include:
- General Attitudes: Technology adoption, personality traits
- Travel Attitudes: Enjoyment, prioritization, preferences
- General Travel Behavior: Frequency, products purchased, trip motivations, expenditure
- Influential Media: Destination selection, travel product shopping, and drivers for using particular channels
- Booking Channels: Supplier/agency, online/offline and switching behavior
- New Media/Technology Usage: Mobile (smartphone adoption, mobile Web usage) and social (influence of social media)
Choose from a range of sponsorship options to get the answers and deliverables that match your organization's needs
Multiple sponsorship levels are available, with fees ranging from US$10,000 to $55,000. Companies interested in exploring only one of the three markets have the option of a single-track sponsorship. Deliverables can include (depending on sponsorship level):
- Findings, analysis and recommendations delivered electronically as an in-depth PowerPoint presentation
- Analyst presentation via private or group webinar
- Branding and publicity acknowledgement and rights
- PDF copy of a summary report that can be shared internally
- Client kickoff call to provide key points of interest
- Input into the consumer survey in an interactive process
- Tabulated survey results delivered in Excel format
- Custom and proprietary survey questions
- Custom segmentation
- Custom data tables for additional analysis
Contact our team today to build your company's package:
+1 860 350-4084 x501 or email
