Jens Thraenhart

President, Chameleon Strategies
WHEN: Monday, November 12, 2007 from 1:30 pm - 2:45 pm
TOPIC: Those Who Do...Tell: Effective Travel SEM Case Studies

As executive director of marketing strategy and customer relationship management for the Canadian Tourism Commission, Jens Thraenhart oversees e-marketing, campaign management, customer relationship management, and application development initiatives aimed at increasing the penetration of Canadian tourism in targeted global markets. Most recently, Thraenhart headed up internet strategy for Fairmont Hotels & Resorts as well as marketing and CRM for Fairmont's Vacation Ownership division. Under his direction, Fairmont.com has won multiple prestigious awards in website design and online marketing. Thraenhart holds an MBA-accredited masters of management in hospitality from the School of Hotel Administration at Cornell University. He was recognized as one of the 'travel industry's top 100 rising stars' by Travel Agent Magazine in 2003, and was listed as one of the 25 Most Extraordinary Sales and Marketing Minds in Hospitality and Travel in 2004. Thraenhart sits on the Global and the Americas Board of Directors of the Hospitality Sales & Marketing Association International (HSMAI), and was the founding chair of the HSMAI Travel Internet Marketing Organization. In his spare time, he operates the TourismInternetMarketing.com blog.