Dena Yahya

General Manager, VirtualTourist
WHEN: Monday, November 12, 2007 from 3:00 pm - 4:15 pm
TOPIC: Social Media, the Long Tail & Web 2.0

While working in business development at VirtualTourist.com, Dena realized the growth potential of new sister site OneTime.com through leveraging search engine marketing. Her acute understanding of SEM propelled OneTime.com to over 2 million unique visitors per month, purely through search marketing spends on Google, Yahoo and MSN. Online since April 2004, OneTime successfully competes with international brands on major search engines in the highly competitive travel vertical. Her strengths lie in account structure, ad copy, and bid management. Her background in finance served as a foundation while she designed and built OneTime’s proprietary keyword tool, which now handles over 10 million keywords. Dena graduated from UCLA in 2002, Phi Beta Kappa and Summa Cum Laude. Before working in the internet travel space, Dena was a financial analyst at a litigation consulting firm in Los Angeles. She currently oversees marketing, business development, product design, and development for OneTime.