New Class of Consumers Drives Double-Digit Growth in India’s Travel Market

Author: David Juman

Published: May 24, 2012

Medium

Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India's travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. The total travel market advanced 14% in 2011, and will continue to expand at a similar pace. The country's upwardly mobile middle class is growing, they are increasingly tech-savvy, and they have a strong appetite for travel.


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PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India and the upcoming PhoCusWright's India Consumer Travel ReportAsia Pacific and Global Edition publications – illustrate the remarkable transformation of the country's travel marketplace.

"A new breed of traveler is emerging from India – more independent, affluent, technology savvy and hungry for travel," says Douglas Quinby, senior director, research at PhoCusWright. "Even amid a decelerating economic climate for the country, India's expanding traveler class is fueling rapid growth in the total travel market and increasingly eager to embrace online travel planning and booking tools."

PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India provides a comprehensive assessment of the dynamic India travel marketplace. Report highlights include:

  • Total and online travel gross bookings, with projections through 2013
  • Bookings and analysis by major travel product segment – air, rail, lodging and car rental
  • Online channel dynamics, including online travel agency versus supplier-direct bookings and trends
Based on detailed interviews and focus group sessions with more than 2,000 Indian travelers, PhoCusWright's India Consumer Travel Report presents a robust picture of the new Indian traveler. The study highlights travel and spend behavior across a range of travel-related activities, along with key demographics. With comprehensive information on destination selection, travel planning and purchasing, and the use of social media and the mobile channel, this report delivers fresh insight on Indian travelers – who are they, how they travel, how they shop, and what they want.

PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition: India (US$895) and PhoCusWright's India Consumer Travel Report ($995) give travel companies the information they need to approach this quickly evolving and influential marketplace with clarity and confidence. A special package is available to save 15% when purchasing both reports.