European Online Travel Market Soars Amidst Recovery

The European online travel market is expected to grow 13% in 2011, as the overall travel market continues a moderate recovery, according to the new report Phocuswright's European Online Travel Overview Seventh Edition. Following a 2010 rebound, the total European travel market is projected to grow 3% in 2011, amidst ongoing economic uncertainty.

Following a substantial 17% jump in 2010, the European online leisure/unmanaged business travel market will maintain double-digit growth through 2012. The online market's gains are driven largely by online travel agencies (OTAs), which are projected to grow 19% in 2011.

With European online travelers continuing to shift to online channels, European online travel penetration will soon overtake that of the U.S. By 2013, Europe's online leisure/unmanaged business travel market will comprise 41% of the total travel market, versus 40% in the U.S.

Phocuswright's European Online Travel Overview Seventh Edition is a detailed overview of the European travel market, providing market sizing and growth forecasts through 2013. The report focuses on the European online leisure/unmanaged business travel marketplace, with in-depth analysis of six individual markets: France, Germany, the U.K., Italy, Spain and Scandinavia. The report highlights marketing, distribution and consumer trends for key travel segments, including air, hotel, car rental, tour operators, rail and cruise.

Topics include:

• Size of the European travel market and six individual country markets
• Market forecasts through 2013
• Distribution patterns by segment and channel
• In-depth analysis of all major travel supplier segments
• Trends among key travel companies

Phocuswright's European Online Travel Overview Seventh Edition – a Global and European Edition publication – provides a comprehensive picture of the European online travel market and includes data and analysis essential to any travel company competing in Europe. Introductory pricing is available through December 31, 2011 (save 10% off the regular report price of US$2,495).