PhoCusWright News

As Europe, U.S. Loosen Grip, Emerging Markets Grab Bigger Piece of the Online Travel Pie

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After years of controlling the lion's share of the world's online travel transactions, the global dominance of Europe and the U.S. is finally waning. As online penetration in these mature markets begins to plateau, the most rapid growth in online bookings belongs to Asia Pacific (APAC), Latin America (LATAM), Eastern Europe and the Middle East.
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Published: July 2014

Share This! Private Accommodation & the Rise of the New Gen Renter

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Renting a home, condo, apartment, villa, cottage – or for that matter, a castle – is nothing new in the travel industry. In 2008, PhoCusWright identified a segment of the accommodation sector that was large, well established and undergoing rapid change from offline listings to online marketing and – more slowly – booking. But now the very conception of a rental is quickly transforming, as is the rental traveler.
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Published: July 2014

PhoCusWright Announces the 2014 Travel Innovation Summit Scholarship Winners

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PhoCusWright has announced the scholarship winners of The Travel Innovation Summit, held on the first day of The PhoCusWright Conference, November 11-13, 2014, in Los Angeles, CA, USA.
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Published: July 2014

The Rise of Mobile Ad Spending

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How has the rise in mobile usage throughout the travel process shifted advertising spend? By a lot – but not as much as you might think, at least not yet. According to a new PhoCusWright report, The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015, desktop search is still the number one online ad spend category. However, its share is slipping as mobile phones and tablets grow in influence during the entire search-shop-buy process.
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Published: July 2014

Defying Economic Uncertainty, Russia's Online Travel Market Marches Ahead

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Russia's economic difficulties and geopolitical challenges have been well documented in recent months. The country's economy is in a major slump, with some predicting another recession. Meanwhile, Russia's military actions in Ukraine have been condemned by Western nations, leading to strong economic sanctions. Yet according to a new PhoCusWright report, this upheaval has had little or no impact on the country's travel industry – at least not yet. And while Russia can still be characterized as an emerging online travel market, it now shows clear signs of maturation.
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Published: June 2014

PhoCusWright Announces Partnership with China's TravelDaily

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Travel industry research authority PhoCusWright Inc. announces a partnership with Chinese online publisher and event organizer TravelDaily that will amplify the impact of the companies' key travel industry events in the U.S. and China.
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Published: June 2014

Recognition Is Within Reach at The Travel Innovation Summit

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Established in 2008, The Travel Innovation Summit has featured 126 travel startups, which have in total raised nearly US$700 million. Demonstrating at The Travel Innovation Summit reaches further than the audience in the room – it impacts the industries, communities and people who dedicate their lives to change and innovation.
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Published: June 2014

Traveler Reviews Increase in Importance – and Number – in China

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The number of reviews on Chinese travel sites increased almost twofold in the last year. According to PhoCusWright's Traveler Reviews and Social Media in China, over 800,000 reviews were posted online in 2013, compared to 415,000 in 2012. Almost four in five Chinese travelers read traveler-submitted reviews while they plan at least half of their trips.
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Published: June 2014

Today's Trends Require Total Tech Overhaul

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Travel companies today have changing technology needs that require more than just a tweaking of their current platforms. According to PhoCusWright's Travel Innovation and Technology Trends: 2014 and Beyond, they need to throw out the old way of day-to-day thinking for a longer-term view with new investment and technology strategies.
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Published: May 2014

Mobacar Wins the European Travel Innovator of the Year Award

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Travel industry research authority PhoCusWright Inc. has announced the award winners of The Travel Innovation Summit Europe, held on 20 May, the first day of PhoCusWright Europe currently underway in Dublin, Ireland. This year, the first European summit, 10 innovators were selected to demonstrate applications, technologies and solutions that will transform travel planning, purchasing and sharing. The winners represent the best of this elite group.
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Published: May 2014