Phocuswright News

Latin American Travel Market Poised for Major Growth

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An emerging middle class of travelers hungry for adventure has stoked significant demand for travel services in Latin America.
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Published: November 2014

Phocuswright Announces the Next Generation of Groundbreaking Travel Innovators

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Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit, held on Nov. 11, the first day of The Phocuswright Conference currently underway in Los Angeles, Calif. Each year, 32 innovators are selected to demonstrate groundbreaking applications and solutions that are set to change the travel industry. The winners represent the best of this elite group.
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Published: November 2014

U.S. Leisure Travelers' Private Accommodation Adoption

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According to Phocuswright's Share This! Private Accommodation & the Rise of the New Gen Renter, 22 million adults stayed in private accommodation when traveling for leisure over the past year.
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Published: November 2014

India Mobile Growth Already Huge And Poised To Explode

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"Meteoric" is the only way to describe mobile growth worldwide, and India's is no exception. As of August 2014, wireless subscriptions in India are second globally only to China. A recent Phocuswright study shows that feature phones are plentiful in India, but consumers are rapidly shifting to smartphones, which will spark mobile commerce growth.
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Published: October 2014

Online Travel Agency Competition Heats up Down Under

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Australia and New Zealand's (ANZ's) online travel agency (OTA) landscape has changed considerably over the last three years. Long a two-horse race between Wotif and Webjet, the status quo is now facing disruption by several domestic and global players, according to Phocuswright's newly released Australia and New Zealand Online Travel Overview Seventh Edition.
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Published: October 2014

Are Global Travel Organizations Undervaluing Regional Social Media?

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Travel industry engagement in the major global social platforms – Facebook, Twitter, YouTube – is nearly universal. Social networks now play a considerable – and growing – role in travel companies' marketing, customer engagement and service, according to The State of Social Media, a new study from PhoCusWright.
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Published: October 2014

Phocuswright Announces Partnership With Brazilian Consultancy, Mapie

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Travel industry research authority Phocuswright today announced a partnership with Mapie, a Brazil-based hospitality consultancy company specializing in the Latin American market. Mapie's services include business development, management modeling and consumer and market research. This partnership with Mapie is evidence of Phocuswright's expanding presence throughout the globe. Mapie will assist Phocuswright with fielding surveys, sourcing clients and distributing their travel, tourism and hospitality research across Latin America. "Latin America is a complex region with varying characteristics from country to country. Partnering with a respected and established entity like Mapie will help us expand our presence in what we think is an underserved market," said Tony D'Astolfo, managing director of Phocuswright. "Mapie will help with market sizing and consumer trends, and we will also leverage their significant portfolio of travel industry clients to assist with quantitative and...
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Published: October 2014

Is Airbnb a Distribution or Hospitality Company?

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In the latter half of 2013, Airbnb began making more direct comparisons between itself and the hotel industry. Nathan Blecharczyk, co-founder and CTO, told the Telegraph in November that he expected Airbnb to surpass InterContinental Hotels Group (IHG) and Hilton in total number of rooms. He was right.
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Published: October 2014

Mobile Holiday Shopping: Travel Review Websites Win in France and U.K., Online Travel Agents Lead in Germany

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Across Europe, consumer travel behavior is about as diverse as the culture. Nearly a quarter of French, German and U.K. leisure travelers used a mobile device to plan holidays in the past year. But according to a recent PhoCusWright report, the types of travel websites and mobile apps mobile travel planners visit varies considerably across markets.
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Published: September 2014

China’s Exploding Online Penetration Leads to Expanded OTA Offerings And Platforms

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As Alibaba sits perched on the edge of what could be the largest IPO in history, all eyes are on China's e-commerce marketplaces. And as the country's consumers flock to online and mobile shopping channels, travel is one of the industries driving the shift. China's online leaders have the experience, talent and determination to innovate; its tech-savvy traveler base is poised for considerable growth; and its quickly evolving online environment revamps business models and offerings at a rapid pace.
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Published: September 2014