Phocuswright News

Sputtering European Economy Halts Holiday Spending Recovery

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After climbing out from the depths of the global economic recession, Europe appeared to be on track for a lasting recovery. But despite some signs of progress, the region's economic rollercoaster continued in 2014, amid fears of a renewed slowdown in the region's largest economies. Branded as Europe's growth engine, Germany sputtered in the second quarter as the country's gross domestic product (GDP) contracted.
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Published: December 2014

Online Travel's Growth - and Future - Is Not Only in Emerging Markets

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The refrain of online travel over the past half-decade is often repeated: as developed markets in North America and Europe mature and slow, travel companies must look abroad to emerging markets for the next big wave of growth. There is no question that online travel markets in developed economies have matured, and the heady double-digit growth rates of the markets' early years are a thing of the past. A cursory glance at Figure 1 tells a very clear story.
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Published: December 2014

OTA Hotel Play Pays Off: Double-Digit Gains Boost Outlook for U.S. Intermediaries

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The skies have not been friendly to online travel agencies (OTAs) in recent years, but OTAs are countering online market share lost to airlines with a strategic move of their own. OTAs have aggressively pursued the higher-margin hotel segment, and those efforts are paying dividends. OTA hotel bookings are projected to grow 15% in 2014, outpacing hotel website gains for the third consecutive year. OTAs' share of the online hotel market will increase to 48%, up from 46% in 2012.
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Published: December 2014

Mexico Poised to Become Latin America's Largest Travel Market

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With relatively low online travel penetration and a population of more than 120 million, Mexico is a market of great untapped promise. According to a new Phocuswright report, the country had the world's 13th largest travel market in 2013. Mexican airports transported over 55 million passengers in 20131, and despite concerns about personal safety related to inter-gang violence, international arrivals jumped 10% between 1H13 and 1H14. On the heels of an economic upswing, Mexico's middle class will drive domestic demand for both leisure and business travel in the coming years.
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Published: December 2014

Latin American Travel Market Poised for Major Growth

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An emerging middle class of travelers hungry for adventure has stoked significant demand for travel services in Latin America.
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Published: November 2014

Phocuswright Announces the Next Generation of Groundbreaking Travel Innovators

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Travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit, held on Nov. 11, the first day of The Phocuswright Conference currently underway in Los Angeles, Calif. Each year, 32 innovators are selected to demonstrate groundbreaking applications and solutions that are set to change the travel industry. The winners represent the best of this elite group.
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Published: November 2014

U.S. Leisure Travelers' Private Accommodation Adoption

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According to Phocuswright's Share This! Private Accommodation & the Rise of the New Gen Renter, 22 million adults stayed in private accommodation when traveling for leisure over the past year.
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Published: November 2014

India Mobile Growth Already Huge And Poised To Explode

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"Meteoric" is the only way to describe mobile growth worldwide, and India's is no exception. As of August 2014, wireless subscriptions in India are second globally only to China. A recent Phocuswright study shows that feature phones are plentiful in India, but consumers are rapidly shifting to smartphones, which will spark mobile commerce growth.
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Published: October 2014

Online Travel Agency Competition Heats up Down Under

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Australia and New Zealand's (ANZ's) online travel agency (OTA) landscape has changed considerably over the last three years. Long a two-horse race between Wotif and Webjet, the status quo is now facing disruption by several domestic and global players, according to Phocuswright's newly released Australia and New Zealand Online Travel Overview Seventh Edition.
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Published: October 2014

Are Global Travel Organizations Undervaluing Regional Social Media?

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Travel industry engagement in the major global social platforms – Facebook, Twitter, YouTube – is nearly universal. Social networks now play a considerable – and growing – role in travel companies' marketing, customer engagement and service, according to The State of Social Media, a new study from PhoCusWright.
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Published: October 2014