PhoCusWright News

Tour Operator Gross Bookings Expected to Reach 58.1 Billion Euros by 2015

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As Europe's economy recovers from financial crisis, tour operator bookings make slow and steady increases. According to PhoCusWright's em>European Online Travel Overview Ninth Edition, booking tours is a common choice among European consumers despite setbacks regarding mobile and online penetration, as well as competition from online travel agents. Tour operators are pushed to make significant changes in flexibility and online offerings in order to stay relevant.
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Published: April 2014

Why Consumers Don't Book Activities Online

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European travelers frequently use the Internet throughout the activities planning process, but less than a quarter of travel activity gross bookings happen online. Travelers are accustomed to purchasing most activities during the destination and face-to-face, directly from the provider. (Plus April 2 Webinar.)
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Published: March 2014

The Best Tweets from PhoCusWright@ITB

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Speakers and panelists presented a lot of data and analysis at PhoCusWright@ITB. We've compiled several Tweets to give you quick access to the insights that were discussed. (Tweets sent by @PhoCusWright and attendees during PhoCusWright@ITB.)
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Published: March 2014

APAC Mobile Travel Bookings to Quadruple from 2012-2015

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Travel companies across Asia Pacific (APAC) are scrambling to grab a piece of the region's nascent mobile travel market. Home to the world's two largest mobile subscriber bases – China and India – APAC represents an enormous mobile travel opportunity. While banking regulations and other payment barriers continue to impede widespread mobile transactions in most regional markets, a recent PhoCusWright report projects that aggregate mobile travel bookings in China, Japan and India will jump from US$4.6 billion in 2012 to $18.7 billion in 2015.
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Published: March 2014

PhoCusWright Launches European Edition of its Flagship PhoCusWright Conference

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PhoCusWright, the travel industry research authority, announced today the launch of PhoCusWright Europe, a European counterpart to its preeminent United States-based conference. The two-day event will be held 20-21 May 2014, and kicks off with an opening-night reception on 19 May. The event will take place in Dublin, Ireland, at The Convention Centre Dublin, and will feature travel innovators, executive keynotes, panel discussions and debates, as well as exhibition and networking opportunities.
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Published: February 2014

Possibilities and Pitfalls: European Travel Activities Market Tops €38 Billion

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European travelers spent more than €38 billion on travel activities in 2013, representing roughly 13% of the region's travel market. But while digital channels play an increasingly important role among European travelers, according to an upcoming PhoCusWright report, only one quarter of travel activity gross bookings is transacted online.
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Published: February 2014

Post-Recession Hangover Lingers for Travelers in the U.S. and Europe

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Although the U.S. and many countries in Europe have officially put the global economic recession behind them, consumer travel indicators remain mixed. According to an upcoming PhoCusWright report – Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 – comparing leisure travel dynamics in the U.S. and key European markets, traveler ambivalence reigns on both sides of the pond.
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Published: February 2014

For Travel Advertisers, It’s All About the Data

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As digital advertising spend continues to climb, robust targeting technology is helping travel companies get more bang for their digital buck. The days of throwing online ads at the untargeted masses are over. Data-driven advertising makes it possible to deliver the right message to the right consumer at the optimal stage of the travel shopping process.
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Published: January 2014

Mobile Travel Strategy Shakeup Ahead as Tablet Adoption Nears 50%

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Move over smartphone, there's a new mobile disruptor in town. Tablet adoption is skyrocketing among U.S. leisure travelers, triggering dramatic changes in online and travel shopping behavior. According to a new PhoCusWright report, 44% of travelers now own a tablet, and an additional four in 10 plan to purchase one by the end of 2014.
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Published: January 2014

Europe's OTA Market Ripe for Consolidation as Booking, Expedia Battle for Share

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Europe's fragmented online travel agency (OTA) market is giving way to consolidation as pan-European OTAs rapidly gobble up market share. According to a new PhoCusWright report, after jumping 16% in 2012, OTA gross bookings are projected to sustain double-digit growth through 2015, driven by fierce competition among global heavyweights.
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Published: December 2013