PhoCusWright News

The State of Travel Startups

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At PhoCusWright, we get a lot of briefings from travel startups. Over the years, we have seen many emerging companies, so we decided to dig into the numbers to see what we could learn about the state of startups in travel – where are entrepreneurs investing their creative capital, and where are investors placing their bets?
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Published: August 2014

10 Things to Know: Industries Affecting Hotels

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Experts from outside the hotel industry shared outlooks and market trends that will have an effect on hotels last week during the closing general session at the 6th annual Hotel Data Conference presented by STR and Hotel News Now.
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Published: August 2014

Tablets Transform Holiday Shopping for Older Europeans

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Younger consumers are typically the strongest adopters of new technology. Millennials were first to jump on Facebook. They were first to tweet. They took to smartphones at the fastest clip. But a new PhoCusWright study reveals an exception to the pattern. In Europe, tablets are appealing to a much older crowd.
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Published: August 2014

There's More to Mobile Than Local and Last Minute

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Local and last minute may be two central trends amid mobile's rise in travel, but smartphones and tablets are playing a growing role across all phases of travel planning. New research from PhoCusWright indicates that while mobile transactions are disproportionately last minute, a significant volume of flight and hotel searches are occurring well in advance of departure.
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Published: August 2014

Search Is Still King, But For How Long?

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When it comes to travel ad spend on digital, search is clearly king. Two in five digital travel ad dollars are spent on search – two and a half times greater than the next largest category. However, as the digital advertising landscape transforms over the next several years, travel companies will shift budgets to newer channels, and search as a share of ad spend will slip.
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Published: July 2014

As Europe, U.S. Loosen Grip, Emerging Markets Grab Bigger Piece of the Online Travel Pie

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After years of controlling the lion's share of the world's online travel transactions, the global dominance of Europe and the U.S. is finally waning. As online penetration in these mature markets begins to plateau, the most rapid growth in online bookings belongs to Asia Pacific (APAC), Latin America (LATAM), Eastern Europe and the Middle East.
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Published: July 2014

Share This! Private Accommodation & the Rise of the New Gen Renter

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Renting a home, condo, apartment, villa, cottage – or for that matter, a castle – is nothing new in the travel industry. In 2008, PhoCusWright identified a segment of the accommodation sector that was large, well established and undergoing rapid change from offline listings to online marketing and – more slowly – booking. But now the very conception of a rental is quickly transforming, as is the rental traveler.
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Published: July 2014

PhoCusWright Announces the 2014 Travel Innovation Summit Scholarship Winners

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PhoCusWright has announced the scholarship winners of The Travel Innovation Summit, held on the first day of The PhoCusWright Conference, November 11-13, 2014, in Los Angeles, CA, USA.
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Published: July 2014

The Rise of Mobile Ad Spending

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How has the rise in mobile usage throughout the travel process shifted advertising spend? By a lot – but not as much as you might think, at least not yet. According to a new PhoCusWright report, The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015, desktop search is still the number one online ad spend category. However, its share is slipping as mobile phones and tablets grow in influence during the entire search-shop-buy process.
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Published: July 2014

Defying Economic Uncertainty, Russia's Online Travel Market Marches Ahead

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Russia's economic difficulties and geopolitical challenges have been well documented in recent months. The country's economy is in a major slump, with some predicting another recession. Meanwhile, Russia's military actions in Ukraine have been condemned by Western nations, leading to strong economic sanctions. Yet according to a new PhoCusWright report, this upheaval has had little or no impact on the country's travel industry – at least not yet. And while Russia can still be characterized as an emerging online travel market, it now shows clear signs of maturation.
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Published: June 2014