PhoCusWright News

Online Travel Agency Competition Heats up Down Under

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Australia and New Zealand's (ANZ's) online travel agency (OTA) landscape has changed considerably over the last three years. Long a two-horse race between Wotif and Webjet, the status quo is now facing disruption by several domestic and global players, according to PhoCusWright's newly released Australia and New Zealand Online Travel Overview Seventh Edition.
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Published: October 2014

Are Global Travel Organizations Undervaluing Regional Social Media?

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Travel industry engagement in the major global social platforms – Facebook, Twitter, YouTube – is nearly universal. Social networks now play a considerable – and growing – role in travel companies' marketing, customer engagement and service, according to The State of Social Media, a new study from PhoCusWright.
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Published: October 2014

PhoCusWright Announces Partnership With Brazilian Consultancy, Mapie

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Travel industry research authority PhoCusWright today announced a partnership with Mapie, a Brazil-based hospitality consultancy company specializing in the Latin American market. Mapie's services include business development, management modeling and consumer and market research. This partnership with Mapie is evidence of PhoCusWright's expanding presence throughout the globe. Mapie will assist PhoCusWright with fielding surveys, sourcing clients and distributing their travel, tourism and hospitality research across Latin America. "Latin America is a complex region with varying characteristics from country to country. Partnering with a respected and established entity like Mapie will help us expand our presence in what we think is an underserved market," said Tony D'Astolfo, managing director of PhoCusWright. "Mapie will help with market sizing and consumer trends, and we will also leverage their significant portfolio of travel industry clients to assist with quantitative and...
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Published: October 2014

Is Airbnb a Distribution or Hospitality Company?

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In the latter half of 2013, Airbnb began making more direct comparisons between itself and the hotel industry. Nathan Blecharczyk, co-founder and CTO, told the Telegraph in November that he expected Airbnb to surpass InterContinental Hotels Group (IHG) and Hilton in total number of rooms. He was right.
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Published: October 2014

Mobile Holiday Shopping: Travel Review Websites Win in France and U.K., Online Travel Agents Lead in Germany

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Across Europe, consumer travel behavior is about as diverse as the culture. Nearly a quarter of French, German and U.K. leisure travelers used a mobile device to plan holidays in the past year. But according to a recent PhoCusWright report, the types of travel websites and mobile apps mobile travel planners visit varies considerably across markets.
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Published: September 2014

China’s Exploding Online Penetration Leads to Expanded OTA Offerings And Platforms

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As Alibaba sits perched on the edge of what could be the largest IPO in history, all eyes are on China's e-commerce marketplaces. And as the country's consumers flock to online and mobile shopping channels, travel is one of the industries driving the shift. China's online leaders have the experience, talent and determination to innovate; its tech-savvy traveler base is poised for considerable growth; and its quickly evolving online environment revamps business models and offerings at a rapid pace.
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Published: September 2014

Suppliers Still Dominate Online, but Lose Momentum Globally

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Have suppliers won the online travel distribution battle over online travel agencies (OTAs) on a global scale? That depends on which metric is used – overall share or year over year change. While the balance of online power varies by segment and country, there is one overall trend: supplier websites dominate in most online markets. However, as OTAs expand their offerings throughout the world, they will stop suppliers in their tracks over the next three years.
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Published: September 2014

Just How Large Is Last Minute on Mobile? (With Apologies to HotelTonight)

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It's been one of the hottest topics in digital travel circles for a few years now: last-minute and same-day hotel bookings via mobile. And of course the poster child for the trend has been HotelTonight, the phone-only same-day hotel booking app.
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Published: September 2014

APAC's Emerging Markets Push Region's Online Penetration

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The Asia Pacific (APAC) travel market is in the midst of a huge and rapid shift from offline to online and mobile channels. Although online travel penetration is increasing at a slower pace than in prior years, a new PhoCusWright study shows that APAC's online bookings are skyrocketing – increasing at twice the rate of the overall market.
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Published: August 2014

The State of Travel Startups

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At PhoCusWright, we get a lot of briefings from travel startups. Over the years, we have seen many emerging companies, so we decided to dig into the numbers to see what we could learn about the state of startups in travel – where are entrepreneurs investing their creative capital, and where are investors placing their bets?
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Published: August 2014