PhoCusWright News

China’s Exploding Online Penetration Leads to Expanded OTA Offerings And Platforms

Thumb

As Alibaba sits perched on the edge of what could be the largest IPO in history, all eyes are on China's e-commerce marketplaces. And as the country's consumers flock to online and mobile shopping channels, travel is one of the industries driving the shift. China's online leaders have the experience, talent and determination to innovate; its tech-savvy traveler base is poised for considerable growth; and its quickly evolving online environment revamps business models and offerings at a rapid pace.
[ read entire article ]

Published: September 2014

Suppliers Still Dominate Online, but Lose Momentum Globally

Thumb

Have suppliers won the online travel distribution battle over online travel agencies (OTAs) on a global scale? That depends on which metric is used – overall share or year over year change. While the balance of online power varies by segment and country, there is one overall trend: supplier websites dominate in most online markets. However, as OTAs expand their offerings throughout the world, they will stop suppliers in their tracks over the next three years.
[ read entire article ]

Published: September 2014

Just How Large Is Last Minute on Mobile? (With Apologies to HotelTonight)

Thumb

It's been one of the hottest topics in digital travel circles for a few years now: last-minute and same-day hotel bookings via mobile. And of course the poster child for the trend has been HotelTonight, the phone-only same-day hotel booking app.
[ read entire article ]

Published: September 2014

APAC's Emerging Markets Push Region's Online Penetration

Thumb

The Asia Pacific (APAC) travel market is in the midst of a huge and rapid shift from offline to online and mobile channels. Although online travel penetration is increasing at a slower pace than in prior years, a new PhoCusWright study shows that APAC's online bookings are skyrocketing – increasing at twice the rate of the overall market.
[ read entire article ]

Published: August 2014

The State of Travel Startups

Thumb

At PhoCusWright, we get a lot of briefings from travel startups. Over the years, we have seen many emerging companies, so we decided to dig into the numbers to see what we could learn about the state of startups in travel – where are entrepreneurs investing their creative capital, and where are investors placing their bets?
[ read entire article ]

Published: August 2014

10 Things to Know: Industries Affecting Hotels

Thumb

Experts from outside the hotel industry shared outlooks and market trends that will have an effect on hotels last week during the closing general session at the 6th annual Hotel Data Conference presented by STR and Hotel News Now.
[ read entire article ]

Published: August 2014

Tablets Transform Holiday Shopping for Older Europeans

Thumb

Younger consumers are typically the strongest adopters of new technology. Millennials were first to jump on Facebook. They were first to tweet. They took to smartphones at the fastest clip. But a new PhoCusWright study reveals an exception to the pattern. In Europe, tablets are appealing to a much older crowd.
[ read entire article ]

Published: August 2014

There's More to Mobile Than Local and Last Minute

Thumb

Local and last minute may be two central trends amid mobile's rise in travel, but smartphones and tablets are playing a growing role across all phases of travel planning. New research from PhoCusWright indicates that while mobile transactions are disproportionately last minute, a significant volume of flight and hotel searches are occurring well in advance of departure.
[ read entire article ]

Published: August 2014

Search Is Still King, But For How Long?

Thumb

When it comes to travel ad spend on digital, search is clearly king. Two in five digital travel ad dollars are spent on search – two and a half times greater than the next largest category. However, as the digital advertising landscape transforms over the next several years, travel companies will shift budgets to newer channels, and search as a share of ad spend will slip.
[ read entire article ]

Published: July 2014

As Europe, U.S. Loosen Grip, Emerging Markets Grab Bigger Piece of the Online Travel Pie

Thumb

After years of controlling the lion's share of the world's online travel transactions, the global dominance of Europe and the U.S. is finally waning. As online penetration in these mature markets begins to plateau, the most rapid growth in online bookings belongs to Asia Pacific (APAC), Latin America (LATAM), Eastern Europe and the Middle East.
[ read entire article ]

Published: July 2014