Research Published on The Technology Edition

AIRLINE REVENUE MANAGEMENT
SPOTLIGHT, July 2008 show abstract
This article is a crash course in the basics of revenue management and takes a close look at how airlines can use RM to beef up their bottom lines.

GET FRIENDLY WITH SOCIAL SEARCH: A TRAVEL MARKETING MANDATE
ANALYSIS, July 2008 show abstract
Social search – search driven by user interactions – offers unparalleled opportunities to target travel buyers. Here’s how these methods work and why smart travel companies should keep an eye on this emerging technology.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY SECOND EDITION, PART TWO OF FIVE
DATA POINT, June 2008 show abstract
Travel companies aiming to make their travel Web site a one-stop shop, take note: online travelers are all but guaranteed to visit multiple sites. But the number of sites travelers tend to visit, which sites they visit first, and where they book often vary based on demographic factors like age.

SEARCH, SHOP, BUY: INSIDE THE TANGLED WEB OF ONLINE TRAVEL
SPOTLIGHT, June 2008 show abstract
This analysis of online travel data gathered by Hitwise revealed surprising results – just over half of the top 200 travel Web sites in February 2008 were booking sites. The remaining were referral and media sites, which attract travel shoppers with expert and traveler-generated reviews, metasearch capabilities, and maps of travel destinations. Other findings reveal the top downstream beneficiaries of metasearch, supplier and online travel agency sites.

SOCIAL SEARCH EMERGES IN THE TRAVEL VERTICAL
SPOTLIGHT, June 2008 show abstract
Social search holds big promise for the travel sector, offering more relevant results for consumers and better targeting prospects for travel marketers. This article examines the various flavors of social search and recommends steps marketers can take to refine their search strategy and prepare for the next generation of social search engines.

THE PHOCUSWRIGHT CONSUMER TECHNOLOGY SURVEY SECOND EDITION, PART ONE OF FIVE
DATA POINT, May 2008 show abstract
Familiarity with and usage of Travel 2.0 technologies among U.S. online travelers has not increased significantly in the past year, with the exception of social networks, which are now familiar to more travelers than ever before. The most popular consumer tools continue to be those related to rich media, which enable travelers to preview a destination or local area, and advice, such as travel reviews.

INTERNET BOOKING ENGINES
DATA POINT, April 2008 show abstract
Internet booking engines (IBEs) have become a necessary part of online travel e-commerce, but choosing the best product for your company is no simple task. This Data Point outlines the key features of IBEs and provides in-depth information and comparisons to help companies understand which IBE is right for them.

TRIPIT: ORGANIZE YOUR TRAVEL
INNOVATION SNAPSHOT, April 2008 show abstract
TripIt is an online tool that uses travelers' confirmation emails to consolidate all their trip plans – itineraries, restaurant reservations, local weather, maps, driving directions and city guides – into a single master itinerary.

VIRTUAL WORLDS AND THE 3D WEB
SPOTLIGHT, March 2008 show abstract
While travel companies may find it tricky to establish themselves in virtual worlds, the potential to connect with consumers could be worth it.

INSIDETRIP: IMPROVED FLIGHT INSIGHT FOR TRAVELERS
INNOVATION SNAPSHOT, March 2008 show abstract
InsideTrip responds to the recent slate of traveler complaints over unpleasant air travel experiences with a tool that provides greater insight into airport and flight variables that can affect travel speed, comfort and ease.

TECHNOLOGY TRENDS THAT WILL SHAPE TRAVEL DISTRIBUTION IN 2008
ANALYSIS, March 2008 show abstract
PhoCusWright’s Top Ten Travel Technology Trends for 2008. New technology capability spawns new business models and business opportunities drive the need for new technology.

DOHOP: CODESHARE FOR THE "HAVE NOTS"
INNOVATION SNAPSHOT, January 2008 show abstract
DoHop, founded in 2004 and based in Reykjavik, Iceland, is a flight search engine technology company that recently launched the DoHop Connection Platform. The Platform will provide airlines – both major and low-cost carriers (LCCs) – with a search engine that calculates the best flight connections for their route networks and allows any airline to cross-sell flights with connecting carriers.

TRAVEL 3.0 SCORECARD
ANALYSIS, January 2008 show abstract
In March 2007, PhoCusWright predicted 10 trends that would define Travel 3.0. Since the world is moving at Internet speed, it’s fitting to review these predictions to see if they are on target, missed the mark or are somewhere in between.

THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY PART 5: MOBILE ACTIVITIES AND INTEREST
DATA POINT, January 2008 show abstract
With worldwide penetration soaring, near-term growth in the use of advanced mobile devices and applications in the U.S. seems inevitable.In order for usage to become mainstream, user-friendly devices and appealing applications are necessary.

CATCH THE VIBE
INNOVATION SNAPSHOT, January 2008 show abstract
VibeAgent is a metasearch tool for consumers to research and book hotels online. The company, based in Charlottesville, Va., was founded in early 2006 and garnered 10,000 users in its first few weeks online.

THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY, PART 4
DATA POINT, December 2007 show abstract
This Data Point analyzes the demographic characteristics, motivations, and shopping and buying habits of travelers that visit six or more Web sites when planning a trip.

ONLINE ADVERTISING
SPOTLIGHT, December 2007 show abstract
This article explores the myriad options that potential travel advertisers face when considering online advertising spend.

ANALYST BRIEFING: TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY AND THE TRENDS THAT ARE DEFINING TRAVEL 3.0
PRESENTATION, November 2007 show abstract
This analyst briefing for Technology Edition subscriber covers The PhoCusWright Travel 2.0 Consumer Technology Survey and the trends that are defining Travel 3.0.

TRAVEL AGENCY TECHNOLOGY
SPOTLIGHT, November 2007 show abstract
Cost pressures, the ability and economic incentive to bypass intermediaries, low-cost technology, third-party low fare search services, changing business models and global Internet connectivity have fostered the development of new technology models for travel agencies.

RESERVATIONS TECHNOLOGY AT A CROSSROADS
SPOTLIGHT, November 2007 show abstract
The rapid growth of Internet commerce has happened too quickly for the industry to completely discard a critical, but 40-year-old, infrastructure. These changes have created a hybrid reservations process that is complex in content and structure and utilizes a wide range of technologies. There will be much change in the market over the next three to five years as current investment programs come to fruition and new ones are introduced.

THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY, PART 3
DATA POINT, October 2007 show abstract
The PhoCusWright Travel 2.0 Consumer Technology Survey examined consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. This Data Point, which focuses on traveler shopping behavior and influence, is one in a series of publications that highlight the findings from the larger research initiative.

DATA VISUALIZATION: UNDERSTANDING COMPLEXITY
SPOTLIGHT, October 2007 show abstract
This article addresses emerging techniques in data visualization and discusses how these tools are being applied in the travel industry.

THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY, PART 2
DATA POINT, September 2007 show abstract
This Data Point, which focuses on demographic characteristics of people who are familiar with Web 2.0 technologies, is one in a series of publications that highlight the findings from the larger research initiative.

PHOCUSWRIGHT AND TRAVEL TECH CONSULTING'S CORPORATE TRAVEL TECHNOLOGY TODAY AND TOMORROW
REPORT, September 2007 show abstract
The primary purpose of this report is to educate the reader on the major trends in corporate travel technology. This study provides detail into specific features and functionality within various corporate travel technology categories.

SEARCH: THE FINAL FRONTIER (UNTIL THE NEXT ONE)
ANALYSIS, August 2007 show abstract
This article examines a range of emerging online search techniques and identifies the players that are employing them.

MASHUPS
SPOTLIGHT, August 2007 show abstract
As mashup tools evolve, they are getting easier to use and the focus is moving from the home to the corporation, with mainstream mashups getting traction in the business arena.

SIGNS OF TECHNOLOGY LEAPFROGGING ABOUND
ANALYSIS, July 2007 show abstract
The phenomenon of technology leapfrogging is occurring in relation to a range of technologies relevant to the travel space, including distribution and information technology, and should be a key consideration in travel companies’ global strategy.

THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY, PART 1
DATA POINT, July 2007 show abstract
This Data Point, which describes consumer familiarity with and usage of Web and Travel 2.0 technologies, is one in a series of publications that highlight the findings from The PhoCusWright Travel 2.0 Consumer Technology Survey.

NEXT-GENERATION SOCIAL NETWORKS
ANALYSIS, June 2007 show abstract
This article outlines eight possible strategies for commercializing the social network phenomenon in the travel industry.

TRAVEL 2.0: TRENDS IN INDUSTRY AWARENESS AND ADOPTION
DATA POINT, June 2007 show abstract
New York University and PhoCusWright Inc. joined forces to research which Travel 2.0 technologies are being implemented, the goals for developing these technologies, how much is being invested, and to what extent the industry is forging ahead.