The PhoCusWright Research Subscription: Technology Edition

This subscription is a syndicated information service focused on technology for the travel business. The annual subscription features ongoing research that allows travel executives to dig deeper into the innovations and applications that impact the growth of their businesses and their ability to connect with customers. The Technology Edition leverages PhoCusWright’s unique travel intelligence to illuminate the technologies, products and companies that are driving change in our industry. A subscription to The Technology Edition also provides clients with access to PhoCusWright’s elite community of subscribers and the opportunity to distribute information about their products and services to a highly qualified audience. More information (including benefits, features, subscription types and methodology) is available. View a complete list of Technology Edition publications.

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THE PHOCUSWRIGHT TRAVEL 2.0 CONSUMER TECHNOLOGY SURVEY
PhoCusWright studied consumer adoption and usage patterns associated with Web 2.0 and Travel 2.0 technologies. This research assessed a range of technologies, including social networks, rich media, blogs, RSS, podcasting, mobile technology, tagging and online maps. Results were then analyzed to identify technology adoption rates, overall trends associated with various demographic factors and patterns of influence during the shopping and buying process. Five Data Point publications have been produced that highlight the findings from the larger research initiative; they are available exclusively to Technology Edition subscribers. Scroll down to read the abstracts below. Interested in becoming a Technology Edition subscriber so you, too, will have access to research such as this? Contact PhoCusWright Sales via email or +1 860 350-4084 x501.

PART ONE: FAMILIARITY AND USAGE PATTERNS (PUBLISHED JULY 2007)
This Data Point focuses on overall technology familiarity and rates of use: The growth of Web 2.0 technologies online has garnered a great deal of attention in the past several years and has been accompanied by a parallel phenomenon in travel, known collectively as Travel 2.0. Travel 2.0 was first coined by PhoCusWright Inc. in late 2004, and The PhoCusWright Travel 2.0 Consumer Technology Survey is part of our ongoing efforts to trace its development throughout the travel industry.

PART TWO: DEMOGRAPHICS AND WEB 2.0 FAMILIARITY (PUBLISHED SEPTEMBER 2007)
This Data Point focuses on demographic characteristics of people who are familiar with Web 2.0 technologies: While Web 2.0 is gradually making its way into mainstream Internet culture, some demographics are more likely to consider themselves well versed in these technologies than others. U.S. consumers who are young, single and male are most likely to be very familiar with Web 2.0 technologies. In contrast, Americans older than 45 and people with lower household incomes tend to be less familiar.

PART THREE: SHOPPING BEHAVIOR AND INFLUENCE (PUBLISHED OCTOBER 2007)
This Data Point focuses on traveler shopping behavior and influence: Travelers are increasingly savvy when it comes to shopping online, but most continue to be driven by a few tried and true principles. Travel shoppers want to know that they are getting a good deal, they’d like to see what they’re buying before they buy it and they prefer to take advice from people they know and trust. For travel companies, this obvious, but often overlooked wish list is a good place to start when evaluating Travel 2.0 offerings. Price comparison tools, rich media and social networks that facilitate trip recommendations from friends top the list of consumer technologies that influence travel shopping and buying.

PART FOUR: CHARACTERISTICS OF HIGHLY ACTIVE TRAVEL SHOPPERS (PUBLISHED DECEMBER 2007)
This Data Point analyzes the demographic characteristics, motivations, and shopping and buying habits of highly active travel shoppers. The majority of travelers visit between one and five Web sites when shopping for travel online, and the number one reason for doing this is to compare prices. However, nearly 20% of travelers visit six or more sites – and this group of active shoppers has some distinctive characteristics that should pique the interest of commoditization-weary travel companies.

PART FIVE: FOCUS ON MOBILE TECHNOLOGY (TO BE PUBLISHED JANUARY 2008)
This Data Point examines which types of activities Americans tend to do on their mobile phones, both overall and when related to travel. In addition, it assesses which activities travelers are most interested in doing and which may therefore be most likely to gain traction in the future. Various demographic groups display distinct mobile usage tendencies, with early adopters of online technologies tending also to be savvy mobile users.

Read PhoCusWright's December 20, 2007 FYI about the Travel 2.0 Consumer Technology Survey here.

Read PhoCusWright's December 20, 2007 Press Release about the Travel 2.0 Consumer Technology Survey here.