Research Published on The Global Edition

ANALYST BRIEFING: TOP U.S. CONSUMER TRENDS: TRAVEL BEHAVIOR AND BEYOND
PRESENTATION, June 2009 show abstract
This analyst briefing covers highlights from PhoCusWright's Consumer Travel Report published in May 2009. You can view and download the presentation here.

Note: If you download the webinar, you will need a Webex player. If you do not have one installed, please download the player here.

ONLINE TRAVEL AGENCIES 1Q09: OUTPERFORMING IN A RECESSION
DATA POINT, June 2009 show abstract
Despite a dismal first quarter for the travel industry overall, online travel agencies — some more than others — outperformed traditional travel agents, corporate travel and even supplier Web sites.

PHOCUSWRIGHT’S DESTINATION MARKETING: UNDERSTANDING THE ROLE AND IMPACT OF DESTINATION MARKETERS
REPORT, June 2009 show abstract
Destination marketers play a unique and critical role in the leisure travel market – balancing the competing demands of both travelers and travel suppliers – and represent an enormous opportunity for suppliers, intermediaries and technology providers. PhoCusWright’s detailed analysis of this segment homes in on three key hot spots: consumer trends, destination marketer dynamics and best practices.

PHOCUSWRIGHT'S CONSUMER TRAVEL REPORT PART TWO: PSYCHOGRAPHIC TRENDS
REPORT, May 2009 show abstract
The way consumers feel and think about travel – and how they prioritize it in their lives – impacts the types of trips they take, how much they spend and even which channels they choose for booking. PhoCusWright’s Consumer Travel Report Part Two: Psychographic Trends takes a close look inside consumers’ minds, exploring their attitudes about travel and finding out how these opinions affect travel behavior.

ANALYST BRIEFING: PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW UPDATE 2009-2010
PRESENTATION, April 2009 show abstract
This analyst briefing covers highlights from PhoCusWright’s Online Travel Overview Report Update 2009-2010 report published in April 2009. You can view and download the presentation here.

Note: If you download the webinar, you will need a Webex player. If you do not have one installed, please download the player here.

EUROPEAN ONLINE DISTRIBUTION – PART TWO: MANAGING EUROPEAN HOTEL ONLINE INTERMEDIARIES
ANALYSIS, April 2009 show abstract
The European online hotel market is fragmented, and its distribution is largely driven by hotel-specialist online travel agencies. Recent trends and innovations in this market ― including consolidation, increasing marketing expenditure and improved technologies ― are enabling new opportunities and require different strategies.

U.S. ONLINE TRAVEL OVERVIEW EIGHTH EDITION UPDATE: 2009-2010
DATA POINT, April 2009 show abstract
Economic conditions have deteriorated rapidly since PhoCusWright published its U.S. Online Travel Overview Eighth Edition in November 2008, and the impact on the travel industry has been severe. But not all segments will suffer equally, and understanding demand-driven trends in these segments -- and shaping strategies accordingly -- will be critical to toughing it out during the next two years.

ANALYST BRIEFING: PHOCUSWRIGHT'S MOBILE: THE NEXT PLATFORM FOR TRAVEL
PRESENTATION, April 2009 show abstract
This analyst briefing covers highlights from PhoCusWright’s Mobile: The Next Platform for Travel report published in March 2009. You can view and download the presentation here.

PHOCUSWRIGHT'S CONSUMER TRAVEL REPORT PART ONE: BEHAVIORAL TRENDS
REPORT, April 2009 show abstract
It's a new world out there for travel: Gen Y travelers are outspending baby boomers, metasearch is gaining traction and recessionary behavior expected in 2009 will take some interesting turns. PhoCusWright's Consumer Travel Report Part One: Behavioral Trends offers an in-depth demographics-based analysis of leisure traveler behavior and the travel planning process in the U.S.

TRAVEL INDUSTRY ECONOMICS: DISMAL BUT NOT DESPERATE
ANALYSIS, March 2009 show abstract
While the financial crisis and ensuing recession will bring the travel industry down in the near term, certain cyclical and noncyclical trends fate it to pull through – and prosper – in the long term. Here’s how travel managers can plan wisely for both.

PHOCUSWRIGHT'S MOBILE: THE NEXT PLATFORM FOR TRAVEL
REPORT, March 2009 show abstract
Mobile phones are now more prevalent than cars and credit cards, and in many countries will be the first way people access the Internet. PhoCusWright’s comprehensive study on the future of mobile travel tracks key trends in technology and consumer behavior, sizes the market opportunity and takes a close look at current and future mobile strategies.

A BRUTAL QUARTER, A GLIMMER OF HOPE: ONLINE TRAVEL AGENCY REVIEW OF 4Q08 AND FULL YEAR 2008
DATA POINT, March 2009 show abstract
Travel – both leisure and corporate – has been reeling from the financial crisis and recession. But despite double-digit drops in 4Q08 bookings, online travel agencies stand to reap the benefits of a countercyclical wave: consumers shopping for better deals and suppliers offering lower rates.

CITI INVESTMENT RESEARCH CALL: PHOCUSWRIGHT PRESENTATION ON ONLINE TRAVEL TRENDS
PRESENTATION, March 2009 show abstract
PhoCusWright’s vice president of research Lorraine Sileo and senior director of research Douglas Quinby presented updated projections of the online travel marketplace through 2010, new consumer research on traveler intentions for 2009, plus key trends in metasearch and vacation rentals.

ANALYST BRIEFING: VACATION RENTAL MARKETPLACE: POISED FOR CHANGE
PRESENTATION, February 2009 show abstract
This analyst briefing covers highlights from PhoCusWright’s Vacation Rental Marketplace: Poised for Changed report published in January 2009. You can view and download the presentation here.

Note: If you download the webinar, you will need a Webex player. If you do not have one installed, please download the player here.

GOING GREEN: THE BUSINESS IMPACT OF ENVIRONMENTAL AWARENESS ON TRAVEL
REPORT, February 2009 show abstract
The U.S. travel industry can no longer operate without acknowledging the effects of mainstream environmental awareness. PhoCusWright’s study examines how green thinking is coloring consumer values and decisions and tracks relevant trends among travel suppliers, distributors and media.

PHOCUSWRIGHT'S EUROPEAN CONSUMER TRAVEL TRENDS SURVEY
REPORT, February 2009 show abstract
Together, the U.K., France, Germany and Spain represent three quarters of the online travel market in Europe. PhoCusWright takes an intimate look at the demographics, motivations and preferences of these travelers, both as a whole and by country.

TEN THINGS TO EXPECT (INCLUDING THE UNEXPECTED) IN ONLINE TRAVEL IN 2009
ANALYSIS, February 2009 show abstract
PhoCusWright analysts divine the major trends that will shape travel distribution and marketing over the next 12 months. Read our predictions for 2009 and tell us what you think, here.

EUROPEAN HOTEL ONLINE DISTRIBUTION―PART ONE: EUROPEAN HOTEL WEB SITES
ANALYSIS, February 2009 show abstract
Despite heavy investment in European hotel Web sites, poor navigation tools and other functional complications often weigh conversion rates down. New technologies have raised the bar for what consumers expect when shopping online, and hotel Web sites need to step up their game if they want to convert these shoppers.

VACATION RENTAL MARKETPLACE: POISED FOR CHANGE
REPORT, January 2009 show abstract
This landmark report represents the first comprehensive sizing and analysis of the complex and fragmented vacation rental market. PhoCusWright's Vacation Rental Marketplace: Poised for Change delivers a detailed assessment of key vacation rental categories and booking channels and takes an in-depth look at the players who make the market: property management companies, vacation homeowners and vacation rental guests (consumers).

ONLINE TRAVEL AGENCIES THIRD QUARTER 2008: TOUGHING IT OUT
DATA POINT, January 2009 show abstract
The third quarter in 2008 saw a torrent of distressing economic news that depressed consumer spending and leisure travel demand. Online travel agencies, which had been riding the economic downturn fairly well, are no longer immune. And with demand in international markets slackening, OTAs face tough days ahead.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW FOURTH EDITION ELECTRONIC MARKET SHEET
MISC, January 2009 show abstract
Here are the hard facts about the world's largest travel market in easy-to-use charts.

PHOCUSWRIGHT'S EUROPEAN HOTEL MARKET OVERVIEW
DATA POINT, December 2008 show abstract
Due to high fragmentation and low chain penetration across the European lodging landscape, online travel agencies dominate the online hotel space. With growth in the overall lodging market expected to slow significantly in 2009, hotels will leverage their cheapest distribution channel to spur demand; the online hotel market, as a result, may actually see a boost during the economic downturn.

LEARNING TO THINK LIKE A MOBILE TRAVELER
ANALYSIS, December 2008 show abstract
Tech-savvy travel companies would be wise to recognize that users of mobile devices aren’t just working with scaled-down versions of their laptops. Often pressed for time and looking for specific information, these users require a more personalized, context-driven approach.

PHOCUSWRIGHT'S U.S ONLINE TRAVEL OVERVIEW EIGHTH EDITION ELECTRONIC MARKET DATA SHEET
MISC, December 2008 show abstract
Here are the hard facts about the world's second largest travel market, in easy-to-use charts.

PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Change abounds in the French online travel market: Consumers historically attached to domestic travel are venturing abroad, and French travelers, once famous for their month-long holidays, are shortening their breaks to make room for multiple mini-vacations scattered throughout the year.

PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Germany is the worldwide leader in outbound tourism spend, and German consumers spend a good portion of their disposable income on travel regardless of the economy. Online travel holds great potential in this market and PhoCusWright expects online penetration to grow considerably through 2010.

PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
Italian consumers currently prefer to book primarily offline, and because traditional travel agencies have special clout in this market, the big suppliers have not made much effort toward channel shift. In 2007 hotels continued to hold a large share of the travel market, rail bookings saw huge increases, and airlines faced (and will continue to face) slowdowns and consolidation.

PHOCUSWRIGHT'S SCANDINAVIAN ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
While Scandinavia makes up only a small part of the population in Europe, the region's online travel penetration is high, with over a third of consumers buying travel online. Overall online growth in 2007 was driven by direct airline sales, especially low-cost carriers, and this growth is expected to continue through 2010.

PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
While the Spanish airline segment is struggling through price wars and margin reductions, rail and hotel are poised for significant online growth in the next several years. Spain's national rail provider is opening new, major routes and has invested heavily in its Web site, and the country's hotels are benefiting from the international perception of Spain as a safe and accessible holiday destination.

PHOCUSWRIGHT'S U.K. ONLINE TRAVEL OVERVIEW FOURTH EDITION
REPORT, December 2008 show abstract
With the most mature online market in Europe, U.K. travel providers are struggling to lure the remaining share of customers online. While online channels are expected to increase in the next three years for air, rail and hotel, the growth of online travel agencies will level off as tour operator heavyweights move online to claim their share.