Research Published on The Global Edition

ANALYST BRIEFING: THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
PRESENTATION, July 2008 show abstract
This analyst briefing covers highlights in PhoCusWright's Consumer Travel Trends Survey Tenth Edition report published in June 2008. Note: You will need a WebEx player to view the Webinar. If you do not have a WebEx Player please download here: http://support.webex.com/support/downloads.html

ONLINE TRAVEL AGENCIES: SOME SHINE IN 1Q08 AS CLOUDS CROWD HORIZON
DATA POINT, July 2008 show abstract
Troubled economic times send travelers on the hunt for bargains, and 1Q08 results show only the best-positioned online agencies winning out with these value-conscious consumers.

WHAT WOULD HAPPEN IF YOU TOSSED EXPEDIA AND GOOGLE IN A BLENDER?
ANALYSIS, June 2008 show abstract
Hotels, get ready for a bidding war: Expedia’s TravelAds product puts some of its most valuable Web site real estate up for grabs.

WHEN IT COMES TO ONLINE TRAVEL, DON'T DISMISS TRAVEL AGENTS
DATA POINT, June 2008 show abstract
Online travel isn’t just a B2C phenomenon anymore. In the past few years, travel agents – usually booking via GDSs or on the phone with suppliers – have changed their tune, booking $19 billion online in 2007.

THE PHOCUSWRIGHT CONSUMER TRAVEL TRENDS SURVEY TENTH EDITION
REPORT, June 2008 show abstract
The PhoCusWright Consumer Travel Trends Survey Tenth Edition identifies critical shifts among online U.S. travelers - the conversion of late adopters, reaction to economic forces and shifts in business travel behavior. Tailored strategies are required to adapt to the new market dynamics.

THE EUROPEAN CAR RENTAL MARKET
SPOTLIGHT, May 2008 show abstract
After devouring most of the smaller players, the major European car rental companies are turning to strategic distribution partnerships for an edge in the intensified competition for growth.

ANALYST BRIEFING: PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006-2009
PRESENTATION, May 2008 show abstract
This analyst brefing covers highlights in PhoCusWright's Travel Agency Distribution Landscape: 2006-2009 report published in April 2008.

THE ECONOMY AND TRAVEL DISTRIBUTION: MEGA-TRENDS SWAMP MICRO-TRENDS
ANALYSIS, May 2008 show abstract
Though the U.S. travel industry is currently preoccupied with domestic economic risk, larger global forces—especially the rapidly expanding markets in China and India—will have dramatically more impact on travel distribution as a whole.

EUROPE VS. THE U.S.: KEY DIFFERENCES IN ONLINE TRAVEL TRENDS
DATA POINT, May 2008 show abstract
Don’t count on using North American business strategies in the European travel marketplace as a recipe for success – significant differences across all market segments call for fresh, tailored approaches.

REVIVAL OF THE FITTEST: DESPITE A FOURTH-QUARTER UPTICK FOR A FEW, ONLINE TRAVEL AGENCY GROWTH SLIPS FURTHER IN 2007
DATA POINT, April 2008 show abstract
Despite online travel agencies’ slowed growth in 2007 and the economic downturn of early 2008, the most market-savvy agencies may still come up winners if they can capitalize on the available demand.

PHOCUSWRIGHT'S TRAVEL AGENCY DISTRIBUTION LANDSCAPE: 2006–2009
REPORT, April 2008 show abstract
PhoCusWright's Travel Agency Distribution Landscape: 2006–2009, the first definitive sizing and analysis of the travel agency marketplace, takes an indepth look at the key trends shaping this large, dynamic and complex distribution channel.

TRIPIT: ORGANIZE YOUR TRAVEL
INNOVATION SNAPSHOT, April 2008 show abstract
TripIt is an online tool that uses travelers' confirmation emails to consolidate all their trip plans – itineraries, restaurant reservations, local weather, maps, driving directions and city guides – into a single master itinerary.

GERMAN ONLINE TRAVEL MARKET
ANALYSIS, March 2008 show abstract
Germany boasts the second-biggest online travel market in Europe (trailing only the U.K.) and the largest outbound market in the world. Dominated by three main tour operators, a wide array of low-cost air carriers and hotel chains, the German market is currently positioned for further airline consolidation, growth in online bookings, and increased online hotel advertising.

THE PAST AND FUTURE OF TRAVEL AGENCIES: AN NYU AND PHOCUSWRIGHT ANALYSIS
ANALYSIS, March 2008 show abstract
Travel agencies have adapted to changes in transport, technology and politics since they began in the 1700s. But can they make it in the world of online booking?

EYE ON THE NEW ZEALAND TRAVEL MARKET
ANALYSIS, March 2008 show abstract
The New Zealand travel market is unique – one major airline, an active, mostly urban population and fragmented lodging – and its online bookings are heating up. The country’s online travel market is poised to double by 2011.

ONLINE TRAVEL AGENCIES MAKE A COMEBACK
DATA POINT, March 2008 show abstract
Though the travel industry economy might be slowing, online travel agencies are more popular with consumers than ever, enjoying growth in all travel components.

INSIDETRIP: IMPROVED FLIGHT INSIGHT FOR TRAVELERS
INNOVATION SNAPSHOT, March 2008 show abstract
InsideTrip responds to the recent slate of traveler complaints over unpleasant air travel experiences with a tool that provides greater insight into airport and flight variables that can affect travel speed, comfort and ease.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN AIRLINES
SPOTLIGHT, February 2008 show abstract
The European airline market has been undergoing rapid change since the late 1990s, when low-cost carriers (LCCs) entered and significantly reshaped the market. Many network and regional carriers and tour operator airlines have adapted the LCC business model with aggressive pricing strategies in order to compete in the budget traveler sector – with varying results.

KEY TRENDS SHAPING THE SCANDINAVIAN TRAVEL MARKET
DATA POINT, February 2008 show abstract
Key trends shaping the Scandinavian travel market include aging population, differing currencies and languages, booking behavior and other European destinations that rank first.

THE FRENCH ONLINE TRAVEL MARKETPLACE
ANALYSIS, February 2008 show abstract
French tourism continues to build on strong in- and outbound travel volume. Domestic leisure travel remains the most important segment, although its core characteristics are in flux, and e-commerce is booming.

DOHOP: CODESHARE FOR THE "HAVE NOTS"
INNOVATION SNAPSHOT, January 2008 show abstract
DoHop, founded in 2004 and based in Reykjavik, Iceland, is a flight search engine technology company that recently launched the DoHop Connection Platform. The Platform will provide airlines – both major and low-cost carriers (LCCs) – with a search engine that calculates the best flight connections for their route networks and allows any airline to cross-sell flights with connecting carriers.

BEHIND THE FIREWALL: SOCIAL NETWORKING FOR THE CORPORATE TRAVEL INDUSTRY
SPOTLIGHT, January 2008 show abstract
Many corporate travel managers and buyers view the growth of sites such as MySpace or Facebook as an Internet phenomenon that has little impact on their day-to-day jobs. This is not only a naive view, but it also represents a significant missed opportunity for the corporate travel industry.

IN WITH THE OLD, IN WITH THE NEW: PHOCUSWRIGHT'S TRENDS FOR 2008
ANALYSIS, January 2008 show abstract
PhoCusWright analysts offer a list of trends for 2008. Some are new, some are fresh takes on long-term industry changes and two represent trends noted in 2007 that have finally come to fruition.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON ONLINE TRAVEL AGENCIES IN EUROPE
SPOTLIGHT, January 2008 show abstract
Online travel agencies in Europe are increasingly experiencing competitive pressure from other online players. In particular, the boundaries between online travel agencies and tour operators going online are blurring. Dynamic packaging will gain further significance as a differentiator among online travel agencies, tour operators and LCCs.

CATCH THE VIBE
INNOVATION SNAPSHOT, January 2008 show abstract
VibeAgent is a metasearch tool for consumers to research and book hotels online. The company, based in Charlottesville, Va., was founded in early 2006 and garnered 10,000 users in its first few weeks online.

ANALYST BRIEFING: PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
PRESENTATION, December 2007 show abstract
Analyst Briefing: PhoCusWright's European Online Travel Overview Third Edition and Travel 2.0 trends in the European travel market

WHOLESALE VERSUS MERCHANT MODEL: EQUALS OR OPPOSITES?
ANALYSIS, December 2007 show abstract
This article explores the similarities and differences between the three major wholesale models (merchant, traditional and receptive) and describes the impact that expanding online wholesale models will have on hotels.

DEMOGRAPHIC PATTERNS AMONG LONG WEEKEND TRAVELERS
DATA POINT, November 2007 show abstract
Vacation marketing may dominate the online travel market, but a new kind of consumer has recently started making headway: the long weekend traveler.

HOTEL DISTRIBUTORS ARE INDEBTED TO IHG AGAIN!
ANALYSIS, November 2007 show abstract
IHG and Expedia Inc. (now a separate company that owns Expedia and Hotels.com, as well as TripAdvisor and other businesses) have united around an economic principle that both chains and online travel agencies can embrace. The principle – that media and transaction value to suppliers should be separately monetized – will revolutionize the relationship between chains and online agencies. It will also support an alternate path for online agency revenue growth and alter the way agencies manage their displays and supplier sales.

PHOCUSWRIGHT'S U.S. ONLINE TRAVEL OVERVIEW SEVENTH EDITION
REPORT, November 2007 show abstract
PhoCusWright's U.S. Online Travel Overview Seventh Edition continues the detailed tracking of the largest online travel market in the world, which PhoCusWright has sized and analyzed by segment and channel since 1999.