Research Published on The European Edition

THE IRISH TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Though domestic tourism in Ireland remains strong, cheap and convenient low-cost flights are driving many Irish travelers to vacation abroad. The market also faces challenges posed by the country’s rapid population increase: inflation and lack of infrastructure.

THE U.K. TRAVEL MARKETPLACE
ANALYSIS, July 2008 show abstract
Thanks to low-cost carrier growth, the strong euro and the increasing popularity of short breaks, travel in the U.K. is booming. But the country’s travel market is also in a constant state of change, as airlines reconsider their business models, tour operators adapt to changing demands and hotels consolidate under brand flags.

THE EUROPEAN CAR RENTAL MARKET
SPOTLIGHT, May 2008 show abstract
After devouring most of the smaller players, the major European car rental companies are turning to strategic distribution partnerships for an edge in the intensified competition for growth.

EUROPE VS. THE U.S.: KEY DIFFERENCES IN ONLINE TRAVEL TRENDS
DATA POINT, May 2008 show abstract
Don’t count on using North American business strategies in the European travel marketplace as a recipe for success – significant differences across all market segments call for fresh, tailored approaches.

GERMAN ONLINE TRAVEL MARKET
ANALYSIS, March 2008 show abstract
Germany boasts the second-biggest online travel market in Europe (trailing only the U.K.) and the largest outbound market in the world. Dominated by three main tour operators, a wide array of low-cost air carriers and hotel chains, the German market is currently positioned for further airline consolidation, growth in online bookings, and increased online hotel advertising.

EYE ON THE NEW ZEALAND TRAVEL MARKET
ANALYSIS, March 2008 show abstract
The New Zealand travel market is unique – one major airline, an active, mostly urban population and fragmented lodging – and its online bookings are heating up. The country’s online travel market is poised to double by 2011.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN AIRLINES
SPOTLIGHT, February 2008 show abstract
The European airline market has been undergoing rapid change since the late 1990s, when low-cost carriers (LCCs) entered and significantly reshaped the market. Many network and regional carriers and tour operator airlines have adapted the LCC business model with aggressive pricing strategies in order to compete in the budget traveler sector – with varying results.

KEY TRENDS SHAPING THE SCANDINAVIAN TRAVEL MARKET
DATA POINT, February 2008 show abstract
Key trends shaping the Scandinavian travel market include aging population, differing currencies and languages, booking behavior and other European destinations that rank first.

THE FRENCH ONLINE TRAVEL MARKETPLACE
ANALYSIS, February 2008 show abstract
French tourism continues to build on strong in- and outbound travel volume. Domestic leisure travel remains the most important segment, although its core characteristics are in flux, and e-commerce is booming.

IN WITH THE OLD, IN WITH THE NEW: PHOCUSWRIGHT'S TRENDS FOR 2008
ANALYSIS, January 2008 show abstract
PhoCusWright analysts offer a list of trends for 2008. Some are new, some are fresh takes on long-term industry changes and two represent trends noted in 2007 that have finally come to fruition.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON ONLINE TRAVEL AGENCIES IN EUROPE
SPOTLIGHT, January 2008 show abstract
Online travel agencies in Europe are increasingly experiencing competitive pressure from other online players. In particular, the boundaries between online travel agencies and tour operators going online are blurring. Dynamic packaging will gain further significance as a differentiator among online travel agencies, tour operators and LCCs.

ANALYST BRIEFING: PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
PRESENTATION, December 2007 show abstract
Analyst Briefing: PhoCusWright's European Online Travel Overview Third Edition and Travel 2.0 trends in the European travel market

MULTI-CHANNEL DISTRIBUTION: FOCUS ON TOUR OPERATORS
SPOTLIGHT, October 2007 show abstract
This report sizes the European tour operator market and describes the market forces and strategic trends impacting growth.

MULTI-CHANNEL DISTRIBUTION: FOCUS ON EUROPEAN HOSPITALITY
SPOTLIGHT, September 2007 show abstract
Hotel distribution has become increasingly complex over the past five years because of the Internet. Not only has the Internet changed distribution strategies by enabling unprecedented market transparency, but it has also affected the level of expertise that market participants are required to possess in order to remain competitive. The new distribution world demands that players understand how to align information systems with business strategies and how to manage quality content across various channels.

PHOCUSWRIGHT'S EUROPEAN ONLINE TRAVEL OVERVIEW THIRD EDITION
REPORT, July 2007 show abstract
Global travel companies flocked to the European market during the post-Sept. 11, 2001 rebound in search of speedy scale and sustainable growth. These benefits were promised by the largest regional travel market in the world backed by some of the strongest travel and Internet infrastructure elements in the world.
PhoCusWright's European Online Travel Overview Third Edition presents the findings from PhoCusWright research on the European online travel markets, covering the period 2004-2008. NOTE: A new version of this file was uploaded on 8/17/07 correcting an error in Table 1.5 on page 1.5.

PHOCUSWRIGHT'S FRENCH ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, July 2007 show abstract
This report examines the French travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

PHOCUSWRIGHT'S GERMAN ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, July 2007 show abstract
This report examines the German travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

PHOCUSWRIGHT'S ITALIAN ONLINE TRAVEL OVERVIEW
REPORT, July 2007 show abstract
This report examines the Italian travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

PHOCUSWRIGHT'S SPANISH ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, July 2007 show abstract
This report examines the Spanish travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

PHOCUSWRIGHT'S UNITED KINGDOM ONLINE TRAVEL OVERVIEW SECOND EDITION
REPORT, July 2007 show abstract
This report examines the United Kingdom travel market in the context of the development of the European online travel market. It also appears as part of PhoCusWright's European Online Travel Overview, and is presented here on its own as a convenience to PhoCusWright Global and European Edition subscribers

DYNAMIC PACKAGING FOR LEISURE AND BUSINESS
SPOTLIGHT, May 2007 show abstract
This article examines both the business and technology aspects of dynamic packaging and ranks new market opportunities.

PHOCUSWRIGHT'S PAN-EUROPEAN ONLINE TRAVEL OVERVIEW, THIRD EDITION
REPORT, May 2007 show abstract
PhoCusWright's European Online Travel Overview Third Edition presents the findings from PhoCusWright research on the European online travel markets in 2006 and 2007.

MOBILE SERVICES IN TRAVEL
SPOTLIGHT, April 2007 show abstract
This article examines the state of mobile technology and considers options for travel companies to engage the mobile marketplace.

SUPPLIERS LEVERAGE DUAL CHANNEL STRATEGY TO RIVAL OTAS
DATA POINT, April 2007 show abstract
This article outlines the changes in traveler buying trends in terms of preferences for online, offline shopping and purchasing either through distributors or directly from suppliers from 2005 to 2006.

HOTEL QUALITY: ARE STARS IN THE EYES OF THE BEHOLDER?
ANALYSIS, April 2007 show abstract
There has been a steady, though recently accelerated, evolution in the way hotel service quality is assessed and presented. It has evolved from expert evaluations available in print to mashed up interactive, personalized, multimedia information and statistics.

A NEW PLAYER IN THE MARKETPLACE: MOBILE TRAVEL TECHNOLOGIES
Q&A, March 2007 show abstract
Mobile Travel Technologies is a relatively new player in the mobile services market and the only company focused on providing travel-related mobile services.

SOUTH AFRICAN ONLINE TRAVEL: SIGNS OF RUMBLING
ANALYSIS, March 2007 show abstract
South Africa, a country deep into the process of an historic transformation, is also the locus of a budding growth industry in the region, travel.

THE BREAKDOWN OF THE TOUR OPERATOR BUSINESS MODEL: FIXED MENU OR BUFFET?
ANALYSIS, March 2007 show abstract
Faced with greater user awareness and encroachment by low-cost carriers, Europe's largest tour operators are transforming their businesses to retain market share.

EUROPE ONLINE TRAVEL OVERVIEW PRERELEASE PRESENTATION
PRESENTATION, March 2007 show abstract
On March 6, 2007, PhoCusWright presented travel market analyses for Europe and the top five country markets.

ALL EYES ON INDIA'S RAPID ONLINE DEVELOPMENT
ANALYSIS, February 2007 show abstract
India is a very large travel market with enormous potential for online distribution. There are many new players, both low cost airlines and online travel agencies trying to establish a foothold in this emerging marketplace.