When They Get There (and Why They Go)
In-Destination Events, Attractions & Activities
INVEST IN THIS SPECIAL REPORT RESEARCHING IN-DESTINATION EVENTS, ATTRACTIONS & ACTIVITIES.
The travel industry knows much about the transportation and accommodation 
elements of travel. Data on bookings, revenues and other metrics are plentiful. However, an essential segment of the travel experience—the activities, events and attractions that travelers seek "when they get there"—is understudied and often overlooked.
A new Special Report from PhoCusWright, When They Get There (and Why They Go), evaluates the dynamics of in-destination events, attractions and activities. The report delivers key metrics such as market size and channel segmentation, and delves deeply into key emerging technology trends—search, mobile and social media—which are rapidly creating new opportunities for "local" products and services.
KEY TOPICS INCLUDE
- In-destination consumer spending
- The size of the travel opportunity for events and activities in the U.S.
- How much of the activities market is booked pre-departure
- The activities planning, shopping and purchasing process
- Drivers and inhibitors in consumer decision-making
- Demographic trends affecting purchase
- Best practice for product distribution and delivery
- Booking channel share (online/offline, direct/intermediary)
- The impact of local search, social media and mobile
- Opportunities for distributors, destination marketers, content aggregators, and suppliers
This information is crucial not only to the operators of these attractions and experiences, but for all sellers of travel—suppliers and intermediaries—keen to offer relevant products and services to their customers and grow their ancillary revenues. Suppliers, intermediaries and vendors all have a stake in the customer experience that happens at a destination.
How do travelers purchase activities and attractions and how much do they spend?
When They Get There (and Why They Go) will analyze the many types of in-destination services a traveler could pursue:
- Scenic Tours
- Performing Arts
- Sporting Events
- Museums, Zoos and Parks
- Amusement Parks and Recreation
- Full-Service Restaurants
- Nightlife (bars and nightclubs)
PhoCusWright analysts are conducting extensive consumer and executive surveys, analyzing data and reviewing key consumer and technology trends. This Special Report will present historical performance trends and projections for this valuable sector of the travel economy.
REAP THE REWARDS AS A RESEARCH SPONSOR
Be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research project.
Qualifying participants will have input into the probing questions we ask industry players.
Three investment levels are offered: Silver (US$5,000), Gold ($15,000), Platinum ($25,000). Learn more about each level below.
Partner with PhoCusWright to
prioritize your investments and anticipate key trends.
Contact PhoCusWright Sales at +1 860 350-4084 x501 or sales@phocuswright.com
SILVER SPONSOR
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
- Analyst presentation via two-hour Webinar for all silver sponsors
- Branding and publicity acknowledgement and rights
- Participants also receive a PDF copy of the summary report that can be shared internally—this report will be produced as an additional output from the study
- Price: $5,000
- Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com
GOLD SPONSOR
- Findings, analysis and recommendations delivered as a customized, in-depth PowerPoint presentation tailored to your specific project objectives
- Analyst presentation via private two-hour Webinar, customized based on your key points of interest and success factors as noted at beginning of study
- Input into the consumer survey in an interactive process
- Tabulated results from consumer survey delivered in SPSS and PDF format
- Branding and publicity acknowledgement and rights
- Participants also receive a PDF copy of the summary report that can be shared internally—this report will be produced as an additional output from the study.
- Price: $15,000
- Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com
PLATINUM SPONSOR
- Findings, analysis and recommendations delivered as an in-depth PowerPoint presentation
- Analyst presentation via private two-hour Webinar, customized based on your key points of interest and success factors as noted at beginning of study
- Input into the consumer survey in an interactive process
- Placement of two custom and proprietary questions in the consumer survey (the results of which would be released only to the sponsor)—limited to first three participating sponsors
- A custom set of data tables that will correlate the responses to your questions with the other consumer survey questions for additional analysis
- Tabulated results from consumer survey delivered in SPSS and PDF format
- Branding and publicity acknowledgement and rights
- Participants also receive a PDF copy of the summary report that can be shared internally—this report will be produced as an additional output from the study
- Price: $25,000
- Contact PhoCusWright Sales +1 860 350-4084 x501 sales@phocuswright.com
