Special Report: Travel Agency Distribution Landscape: 2006-2009

THE MOST THOROUGH STUDY ON THE TRAVEL AGENCY DISTRIBUTION LANDSCAPE CRAFTED BY THE MOST ENGAGED MEMBERS OF THE INDUSTRY.

In April 2008, PhoCusWright delivered a landmark study of the agency distribution channel in the U.S., PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009. This groundbreaking project represents the first definitive market sizing and comprehensive trends analysis for the traditional travel agency distribution channel, including historical data for 2006 and forecasts for 2007-2009.

MAKE INFORMED, STRATEGIC BUSINESS DECISIONS

PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009 dispels the myth that travel agents will soon become extinct, and shows that this very important and fast-changing distribution channel is still thriving. Industry executives and other key decision makers in all segments of the travel, tourism and hospitality industries can use this study to to make informed, strategic business decisions as well as:

Learn what types of products travel agents are selling, and what tools they use to book them.
Understand how market forces are affecting corporate, leisure and home-based agents, and how those different agency segments are adapting.
Learn how to reach and successfully market to leisure, corporate and home-based agents.

The study provides details in several areas including:

Comprehensive profiling and analysis of the travel agency landscape.
Distribution channel breakout for the total travel market and air, hotel, car, package and cruise with historical data for 2006 with projections through 2009.
Product and channel selection drivers: what influences agent decision making, and how this varies by agency type.
Agency booking channel detail (technologies, tools and channel selection drivers).
Detailed analysis of packaged travel sub-segments (package, escorted, FIT).
Detailed analysis of travel insurance.
How agencies shop: the channels, tools they use to find and research product information, and how this varies by agency type.
Travel agencies offering online booking to their customers (percentage).
Agency clientele demographics: age, income, influences, and comparison with online traveler population.
Detailed commercial outlook: agency sources of revenue, relative profitability and relative income by agency type.

BENEFIT FROM THIS NEW INTELLIGENCE

Receive the study deliverables, derived from in-depth interviews spanning travel suppliers, agencies and technology companies, as well as a comprehensive survey of travel agents. Invest $11,000 (much less than a custom research project would cost) and receive:

Two-hour customized Webinar presentation with results, analysis
and strategic review.
Detailed PowerPoint presentation for your internal use.
Tabulated survey results (in SPSS and PDF format).
PDF copy of the summary report, PhoCusWright's Travel Agency Distribution Landscape: 2006-2009, that can be shared internally and with clients and partners.
Discounted copies of the final Report for clients, partners, members, franchisees, etc.