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Special Report: Mobile: The Next Platform for Travel

A FIRST-EVER SPECIAL REPORT ON MOBILE TRAVEL AND M-COMMERCE, WHICH REPRESENT THE NEXT MAJOR WAVE FOR TRAVEL APPLICATIONS.

PhoCusWright has completed a Special Report on key trends and opportunities in mobile travel. Our proprietary research methodology will includes in-depth interviews with suppliers, aggregators, online travel companies, GDSs, technology providers, and corporate travel organizations. PhoCusWright’s Mobile: The Next Platform for Travel answers tough questions that are top of mind in the industry, but about which little research exists today.

THE REPORT THAT ANSWERS IMPORTANT QUESTIONS.

  • What is the size of the travel m-commerce market in 2007 and what is the projected size for 2008-2010, across North America, Asia Pacific and Western Europe?
  • What are the key applications that will drive mobile travel in the future?
  • What are the leading current and future mobile applications for each segment?
  • What mobile travel features and functionality are most important to the leisure traveler? To the business traveler?

PURCHASE POST-STUDY DATA TO BENEFIT FROM THIS INTELLIGENCE

Suppliers, corporate travel organizations, online travel organizations, and GDS and technology providers will understand:

  • How to hone mobile product and marketing messages to match consumer requirements.
  • The risks and rewards of investing in new mobile application development.
  • How to prioritize capital expenditures for mobile development.
  • Ways to create a stronger bond with customers using mobile technology.

Purchase this relevant, targeted and proprietary post-study research at a much lower price point than would be possible with a custom research report to receive:

  • Customized Webinar presentation with results, analysis and strategic review.
  • Detailed PowerPoint presentation customized for your company with complete study results.
  • Access to survey data tables.
  • PDF copy of the final Executive Summary Report that can be shared internally and with clients and partners
  • Discounted copies of the final Executive Summary Report.

The final report is available for individual purchase.

Contact us to help shape this groundbreaking research.
PhoCusWright Sales
+1 860 350-4084 x501 • sales@phocuswright.com

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