Special Report: The Future of Mobile Travel

INVEST IN THIS FIRST-EVER SPECIAL REPORT ON MOBILE TRAVEL AND M-COMMERCE, WHICH REPRESENT THE NEXT MAJOR WAVE FOR TRAVEL APPLICATIONS.

PhoCusWright is seeking participating companies to help invest in and shape research for a Special Report on key trends and opportunities in mobile travel. PhoCusWright’s proprietary research methodology will include in-depth interviews with suppliers, aggregators, online travel companies, GDSs, technology providers, and corporate travel organizations. PhoCusWright’s The Future of Mobile Travel will get answers to tough questions that are top of mind in the industry, but about which little research exists today.

HELP CREATE THE REPORT THAT ANSWERS IMPORTANT QUESTIONS.

What is the size of the travel m-commerce market in 2007 and what is the projected size for 2008-2010, across North America, Asia Pacific and Western Europe?
What are the key applications that will drive mobile travel in the future?
What are the leading current and future mobile applications for each segment?
What mobile travel features and functionality are most important to the leisure traveler? To the business traveler?

BENEFITS FROM THIS NEW INTELLIGENCE

Suppliers, corporate travel organizations, online travel organizations, and GDS and technology providers will benefit from understanding:

How to hone mobile product and marketing messages to match consumer requirements.
The risks and rewards of investing in new mobile application development.
How to prioritize capital expenditures for mobile development.
Ways to create a stronger bond with customers using mobile technology.

As a participant in this report, you will have input into the probing questions we ask industry players. Be a part of this relevant, targeted and proprietary research at a much lower price point than would be possible with a custom research report. Participants will receive:

Customized Webinar presentation with results, analysis and strategic review.
Detailed PowerPoint presentation customized for your company with complete study results.
Access to survey data tables.
Five copies of the final report, The Future of Mobile Travel, that will be published.
Discounted copies of the final Executive Summary Report.