Destination Marketing: Understanding the Role and Impact of Destination Marketers

A FIRST-EVER SPECIAL REPORT ON DESTINATION MARKETING, CRAFTED BY THE MOST ENGAGED MEMBERS OF THE INDUSTRY.

PhoCusWright has completed research for a Special Report examining the role and impact of destination marketing organizations (DMOs) and other destination marketers. PhoCusWright’s proprietary research methodology includes in-depth interviews and surveys with DMOs, suppliers, intermediaries and consumers. This Special Report answers tough questions that are critical to the industry, but where little research exists today.

THIS REPORT SHEDS LIGHT ON AN IMPORTANT SEGMENT THAT HAS BEEN A CHALLENGE TO TAP INTO.

Understand the role of destination marketers in the travel value chain.
Explore how suppliers, intermediaries and other industry partners can maximize DMO business opportunities.
Probe how travelers perceive and use DMOs and other destination marketers.
Determine which factors are most influential in travelers’ destination selection and travel purchasing decisions.
Conclude if the influence of destination marketers will grow or wane over time.

YOUR QUESTIONS, ANSWERED.

The report addresses important topics such as:

Factors influencing consumers’ destination selection and travel purchasing decisions
Percentage of overall travel influenced by DMOs and other destination marketers
DMO structures, strategic priorities and best practices
Influence of destination marketers on destination choice and purchasing decisions compared to other advertising channels
Current and future opportunities to partner with DMOs and other destination marketers

PURCHASE THE STUDY DATA.

The results of PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers provide targeted, proprietary research at a much lower price point than would be possible with a custom research report. Purchase post-study package and receive:

Customized Webinar presentation with results, analysis and strategic review
Detailed PowerPoint presentation customized for your company with complete
study results
Access to survey data collected from consumers
PDF copy of the final Executive Summary Report that can be shared internally
and with clients and partners

The final report is available for individual purchase.