Destination Marketing: Understanding the Role and Impact of Destination Marketers

INVEST IN THIS FIRST-EVER SPECIAL REPORT ON DESTINATION MARKETING, CRAFTED BY THE MOST ENGAGED MEMBERS OF THE INDUSTRY.

PhoCusWright is seeking participating companies to invest in research for a Special Report examining the role and impact of Destination Marketing Organizations (DMOs) and other destination marketers. PhoCusWright’s proprietary research methodology will include in-depth interviews and surveys with DMOs, suppliers, intermediaries and consumers. This Special Report will get answers to tough questions that are critical to the industry, but where little research exists today.

THIS REPORT WILL SHED LIGHT ON AN IMPORTANT SEGMENT THAT HAS BEEN A CHALLENGE TO TAP INTO.

Understand the role of destination marketers in the travel value chain.
Explore how suppliers, intermediaries and other industry partners can maximize DMO business opportunities.
Probe how travelers perceive and use DMOs and other destination marketers.
Determine which factors are most influential in travelers’ destination selection and travel purchasing decisions.
Conclude if the influence of destination marketers will grow or wane over time.
And other important topics YOU help formulate

YOUR QUESTIONS, ANSWERED.

The report addresses important topics such as:

Factors influencing consumers’ destination selection and travel purchasing decisions
Percentage of overall travel influenced by DMOs and other destination marketers
DMO structures, strategic priorities and best practices
Influence of destination marketers on destination choice and purchasing decisions compared to other advertising channels
Current and future opportunities to partner with DMOs and other destination marketers

REAP MANY REWARDS AS A RESEARCH SPONSOR.

Sponsor PhoCusWright’s Destination Marketing: Understanding the Role and Impact of Destination Marketers and be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research report. Invest in this study to receive:

Customized Webinar presentation with results, analysis and strategic review
Detailed PowerPoint presentation customized for your company with complete
study results
Access to survey data collected from consumers
PDF copy of the final Executive Summary Report that can be shared internally
and with clients and partners