PhoCusWright's Canadian Online Travel Overview Second Edition
INVEST IN THIS SPECIAL REPORT CRAFTED BY THE MOST ENGAGED MEMBERS OF THE INDUSTRY.
PhoCusWright is seeking participating companies to invest in and shape research for an upcoming Special Report
to examine the more than
CAD$25 billion Canadian travel industry. With vast changes in the economy, Internet usage and travel distribution
at hand, what is in store for the Canadian travel marketplace? PhoCusWright’s Canadian Online Travel Overview Second Edition is a comprehensive review and analysis of the Canadian travel marketplace. This research will provide actual data for 2007-2008 and updated projections through 2011
for all travel categories and distribution channels. This study will also assess
the size and characteristics for the Canadian traveler population; travel incidence, style and behavior; shopping and purchasing characteristics (drivers and inhibitors); and online traveler demographics (including regional segmentation).
Thanks to a second and updated set of data, PhoCusWright analysts will now have the opportunity to look at hard trends in addition to its usual forecasts.
BENEFIT FROM THIS INTELLIGENCE
Sponsors of this study will gain insight into this market.
- Understand key influencers, drivers and inhibitors to Canadian travelers shopping and booking patterns
- Learn how to improve strategies to capture a greater share of the Canadian market opportunity
- Comprehend Canadian consumers’ online usage and preferences
- Understand the sub-segments and opportunity size within the market
- Find out how to create a stronger bond with loyal customers in this segment
- Assess key online and technology trends changing the marketplace
Through in-depth interviews (executives of travel suppliers, technology providers, and online travel companies), a quantitative consumer survey, and examination of third party data, this research seeks to evaluate market characteristics and major trends in Canadian travel and distribution such as:
- Sizing and projections of the total and online travel market in Canada
- Segmentation across regions, channels and products
- Consumer travel trends and behavior analysis
- Incidence, spend, shopping and buying,
- Role of “import” vs. “home-grown” OTAs
- Evolution of tour operators and packaging products
- Impact of social media (social networks, user-generated content)
- Economic climate impact on the Canadian travel Industry and consumers
- Effect of destination marketing organizations (DMOs) in the Canadian consumer vacation planning process
BECOME A SPONSOR
Be a part of this targeted, proprietary research at a much lower price point than would be possible with a custom research report. Sponsors of this 2009 Special Report, PhoCusWright’s Canadian Online Travel Overview Second Edition, will receive:
- Input into the research process and elements in an interactive fashion
- Customized Webinar presentation with results, analysis and strategic review
- Detailed PowerPoint presentation customized for your company with complete study results
- Access to survey data collected
- PDF copy of the final Executive Summary Report that can be shared internally
- Participate with an investment of CAD$12,500
INCREASE YOUR KNOWLEDGE WITH CUSTOM QUESTIONS
Ask two of your own private questions during the quantitative consumer survey
for an additional CAD$7,500—a price point well below that of a custom research project.
- Results of the custom questions will be released only to the sponsor
- Analysis of the custom question results integrated with the Webinar
- Custom set of data tables summarizing the responses to your questions and cross-tabulations with the other consumer survey questions
- Limited to three sponsors
Sponsor this research for an in-depth, up-to-the-minute view of the Canadian travel market.
PhoCusWright Sales
+1 860 350-4084 x501 • sales@phocuswright.com
