In-Depth Travel Information for Companies

PhoCusWright's Special Reports are a series of topical research projects dedicated to answering tough questions about the travel, tourism and hospitality marketplace where sponsors help set the research agenda. We combine in-depth executive interviews and specialized consumer surveys to explore specialized topics and markets that are critical to strategic success, but where little detailed information currently exists.

YOU SHAPE THIS RESEARCH TO SUIT YOUR NEEDS
As a sponsor of a Special Report, you will join your peers in forming the probing study questions we ask of industry players and consumers. You’ll benefit from this relevant, targeted and proprietary research at a much lower price point than would be possible with a custom report. View the list of typical Special Reports elements.

Learn more about PhoCusWright's Special Reports
via email or +1 860 350-4084 x501.

UPCOMING—invest in and help shape research
IN PROGRESS—invest in research
COMPLETED—purchase post-study data or final report

UPCOMING 2009 SPECIAL REPORTS
Sponsor groundbreaking research and help define the questions to be asked.

Groups & Meetings: Driving Success in Travel's Most Complex Market
In 2006, PhoCusWright redefined the groups and meetings opportunity and challenged the industry to respond to client needs by focusing on automation of tools and services. Find out how the industry has been reshaped by new technologies and shifts in consumer behavior. This second edition updates key trends and market initiatives and sizes the market for 2007-2010. Statistics will include the size of online and offline meetings—from small leisure gatherings to large conventions—for both leisure and corporate markets. Understand shifts in sales of air, car, hotel, cruise/tour as well as room rentals and other meeting expenses in this comprehensive, multi-part study. More information is available for Groups & Meetings: Driving Success in Travel's Most Complex Market.

PhoCusWright’s Canadian Online Travel Overview
Now in its second edition, and the only comprehensive and authoritative study on the online travel marketplace in Canada, this new study will leverage an extensive consumer survey and executive interviews from across the Canadian travel industry to provide an in-depth look at market size, forecasts and analysis across all product segments through 2011. It will feature sizing of the total travel market and online leisure and unmanaged business travel across all product segments; in-depth analysis of Canada’s charter flight and tour operator markets; extensive coverage of Canada’s unique online travel agency segment; rich consumer profiling, shopping and purchasing behavior data, including regional breakout; and much more. The Canadian travel marketplace defies comparison with other markets. Are you ready to leverage the opportunities it presents? More information is available for PhoCusWright's Canadian Online Travel Overview Second Edition.

The Disloyal Traveler: Influencing the Undecided
For brands that rely on existing consumer relationships, disloyalty is a threat. For those looking to forge new ones, it’s an opportunity. This study swings the spotlight from brand loyalists to the more fickle consumer whose business is won one trip at a time. The research will uncover the potential locked in disloyal travelers by examining what influences disloyal behavior and what would change it, what (if any) effect rewards programs have and the impact of today’s weak economy. More information is available for The Disloyal Traveler: Influencing the Undecided.

Multi-Component Travel: Cracking the Complex Leisure Code
This new Special Report will investigate the US$171 billion leisure/unmanaged business travel market to assess how much of those independently purchased travel sales feed multi-component itineraries. Multi-component travel represents a significant, unrealized, online revenue opportunity for travel suppliers and intermediaries alike. This study will examine the demographics, attitudes and behavioral dynamics of multi-component travelers, analyze how consumers are booking multiple components, and what drives and inhibits up-sell/cross-sell conversion. This research will enable partners to identify prime market opportunities and develop effective strategies for packaging and cross-selling.

Targeting the New Corporate Travel Customer
PhoCusWright calls all travel management companies to support an effort to completely understand the issues and opportunities among corporate travel decision-makers in the U.S. and Europe. In a two-part survey process, PhoCusWright will probe both travel managers/arrangers and business travel customers regarding their preferences for booking tools, content, support, reporting capabilities and other features and services. Only by surveying the majority of U.S. and European (key markets) corporate travel customers can travel sellers and technology providers successfully target their offerings by size, segment and type of company. Here is your opportunity to place your own private custom questions (for internal use and publicity purposes) to influence this important research that will determine market share, performance metrics and future trends.

SPECIAL REPORTS IN PROGRESS
There are still opportunities to invest in this research.

The Emerging Online Travel Marketplace in China
The impact of China’s exploding travel market on the global landscape is undeniable. The question is: will there ever be a significant online travel market in China or is the culture too entrenched in traditional practices? More information is available for The Emerging Online Travel Marketplace in China

COMPLETED SPECIAL REPORT STUDIES
Contact our team to purchase data collected during these Special Report studies.

Understanding the Role and Impact of Destination Marketers
At the heart of leisure travel lies the destination. At the heart of the destination lies destination marketers. This comprehensive study addresses key topics within consumer trends, destination marketing organizations, and business opportunities in order to shed light on this important segment that has been a challenge to tap into: destination marketing. Conclude if the influence of destination marketers will grow—or wane—over time and more. More information is available for Destination Marketing: Understanding the Role and Impact of Destination Marketers — Purchase the final report.

Mobile: The Next Platform for Travel
Is mobile technology ready to alter the way consumers shop for and buy travel forever? Or will travel research and booking always be transacted on laptops and desktop computers? New wireless technologies, convergent devices like iPhones and BlackBerrys, and handy applications like mapping and user reviews have once again brought mobile travel opportunities into the spotlight. It’s time to take another serious, in-depth look at mobile solutions, devices, applications, and the consumers who use them. Discover what new products and technologies are in the offing, and how and when travel companies should respond. Knowing how consumers depend on their mobile devices for travel schedules, advice and information will help you prioritize product planning in 2008 and beyond. More Information is available for Mobile: The Next Platform for Travel — Purchase the final report.

Going Green: The Business Impact of Environmental Awareness on Travel
With the explosive growth of mainstream environmental awareness, green travel is no longer just a niche offering. Understand the size and strength of green as it relates to consumer values and purchase decisions, and identify initiatives that marry social responsibility with competitive advantage. More information is available for Going Green: The Business Impact of Environmental Awareness on Travel — Purchase the final report.

Vacation Rental Marketplace: Poised for Change
While vacation rentals are increasing in popularity, the vast majority of bookings completed the old-fashioned way: over the phone. Post-study data is available—contact us for more information — Purchase the final report.

NextGen Traveler™
Most travel service marketers agree that the “next generation” of travelers will differ dramatically from the Baby Boomers and Matures to whom they have catered for the last 15 years. In fact, there is mounting evidence that the “next generation” of travelers will be defined more by their attitudes toward technology than their demographics. Many industry observers view the arrival of this “next generation” of customers with some trepidation, as they don’t fully understand their social values, travel habits, brand preferences, loyalties, media habits or intentions. The implications for both new product development and future marketing strategy are profound. The NextGen Traveler™ profiles the lifestyles, travel habits and travel intentions of this emerging group of travelers. Post-study data is available—contact us for more information — Purchase the final report.

Indian Online Travel Overview
A first-ever, in-depth study of the market that will generate US$350 billion of economic activity.
Post-study data is available—contact us for more information — Purchase the final report.

Travel Agency Distribution Landscape: 2006-2009
How do travel marketers reach this still important distribution channel that remains responsible for approximately 50% of all travel bookings in the U.S.?
Post-study data is available—contact us for more information — Purchase the final report.

SPECIAL REPORTS WILL TYPICALLY FOLLOW THIS APPROACH

PhoCusWright will present an overview of an in-depth study to potential participants over a 90 day period. Participants will sign up for the study during this time frame and agree to the appropriate costs.
The Kickoff call: PhoCusWright analysts and the participant’s team will have an initial call where the participants will discuss their primary points of interest and success factors from their vantage point for the study.
PhoCusWright will draft surveys and interview discussion guides. Surveys will be provided to each participant for feedback.
Surveys and B2B interviews are conducted.
Results are tabulated and analysis is performed. Reports are prepared for each participant, customized based on their needs as stated during the kickoff call.
Webinar presentation by PhoCusWright analysts is provided to each participant on an individual and customized basis. The PowerPoint deck presented in the Webinar will be delivered to the participant as their final report.

Invest in groundbreaking research...contact us today!
Email PhoCusWright Sales or call +1 860 350-4084 x501