US $2,495.00
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PhoCusWright's U.S. Online Travel Overview Ninth Edition
November 2009
US $2,495 CA $2,671 £1599 €1824
PhoCusWright's U.S. Online Travel Overview Ninth Edition is a comprehensive and detailed analysis of the U.S. travel industry with a focus on online distribution and marketing. The report provides market sizing and growth forecasts through 2011 and reviews all travel sectors including air, hotel, car rental, rail, vacation package, rail and cruise. It analyzes trends in market share, technological innovation and consumer behavior and isolates distribution shifts in both online and offline channels. The report delivers an in-depth understanding of the U.S. online travel market, including:
- Size of the U.S. travel market
- Market share of U.S. online travel agencies
- Growth developments throughout the U.S. online market
- Comparison of individual travel supplier segments
- Identification of major online players
- Market forecasts though 2011
The U.S. travel industry faces unprecedented external economic challenges that have weakened consumer demand and industry revenues. The total U.S. travel market is projected to decline in 2009, bringing the size of the market back to pre-2005 levels. For the first time since PhoCusWright began tracking the remarkable trajectory of the Internet in travel distribution, online travel will decline as well. However, online leisure and unmanaged business travel has outperformed every other distribution channel in 2009.
PhoCusWright has followed the evolution of online travel since its beginning, resulting in a complete review of travel distribution in the U.S. PhoCusWright's U.S. Online Travel Overview Ninth Edition provides critical market intelligence needed to develop a thorough corporate strategy.
Segment-specific reports—as well as electronic market data—are also available:
Table of Contents
Methodology
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96 Pages
Section One
Overview: Online Travel Declines for the First Time in 2009
Section Two
Size of the Market
Section Three
Online Travel Agencies: The Channel of Choice for Trying Times
Section Four
Airlines: Online Agencies Rise Amid Airline Turbulence
Section Five
Hotel & Lodging: A Long, Slow Recovery
Section Six
Car Rental: Consolidation, Capacity Constraint and Consumer Cutbacks
Section Seven
Packaged Travel: The Online Packaging Plateau
Section Eight
Rail: Recession Derails Record Growth, but Online and Mobile Continue to Gain
Section Nine
Cruise: Online Channels Navigate Choppy Waters
LIST OF TABLES
U.S. Total and Online Leisure/Unmanaged Business Travel Market, 2007–2011 (US$B)
Total Segment Revenue and Online Change 2009 vs. 2008
Total Leisure/Unmanaged Business Travel and Corporate Travel, 2007–2011 (US$B)
Growth of Total Corporate Online Leisure and Offline Leisure Travel Markets, 2007–2011
European Online Leisure/Unmanaged Business Travel Market and Growth, 2007–2011 (€B)
Asia Pacific Online Leisure/Unmanaged Business Travel Market and Growth, 2008–2011 (€B)
U.S., Europe and AsiaPacific Online Leisure and Unmanaged Business Travel Share of the Total Travel Markets, 2007–2011
Supplier Web Sites vs. Online Travel Agencies, 2006–2011
Relative Influence of Consumer Technologies, 2008
U.S. Total Travel Market by Segment, 2008
U.S. Travel Market by Channel, 2008 & 2011 (Projected)
Total Online Travel Market Penetration, 2007–2011
U.S. Online Travel Market by Sector, 2008 (US$B)
U.S. Online Leisure/Unmanaged Business Travel Market by Segment, 2007–2011 (US$M)
Percent of Total U.S. Online Leisure/Unmanaged Business Travel Market by Segment, 2008 and 2011
Online Leisure/Unmanaged Business Travel Sites as a Percent of Total Travel Market, 2007–2011
U.S. Online Leisure/Unmanaged Business Travel as Percentage of Total Travel Market: Online Penetration by Segment, 2007–2011
U.S. Online and Total Leisure/Unmanaged Business Travel Gross Bookings and Growth Rates, and Total Online Penetration, 2007–2011 (US$M)
Channel Market Share of Online Revenue, 2008
U.S. Online Leisure/Unmanaged Business Travel Market by Channel, 2007–2011 (US$M)
Channel Market Share of Online Revenue by Segment, 2008–2010
Online Travel Agency Gross Bookings by Segment, 2007–2011 (US$M)
U.S. Online Travel Agency and Supplier Web Site Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
Online Packaging Gross Bookings and Share of Total Online Travel Agency Market, 2007–2011 (US$M)
Top Four Online Travel Agency Domestic Bookings Growth, 2008–2Q09
Market Share of Top Four Online Travel Agencies, 2008 and 1H09
U.S. Supplier and OTA Share of Online Leisure/Unmanaged Business Travel Gross Bookings, 2008 and 2011
2009 Conversion Rates for Air and Hotel Product Categories
U.S. Supplier and Online Travel Agency Share of Total Travel Market, 2007–2011 (US$M)
Top Four Online Travel Agency Gross Bookings and Annual Growth, U.S. and International, 2008 (US$M)
Expedia StorePoint Expandables Ad
Monthly Unique Category Visitors
U.S. Airlines Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
U.S. Passenger Revenue and Traffic* Year-Over-Year Change for 1H09
U.S. Online Leisure/Unmanaged Business Share of Total Air Market, 2008 and 2010
Online Travel Agency in Air Tickets Sold vs. U.S. Airline Traffic, 3Q08 to 2Q09, Year-Over-Year Change
Typical Air Purchase Channel by Age
Channel Share of U.S. Network Airline Passenger Revenue & Passengers, 2008
U.S. Airline Sales by Channel & Change, 2008–2009 (US$B)
Differences in Average Fare by Distribution Channel vs. Aggregate Average Fare for Five Largest U.S. Network Carriers, 2008 and 2009
Supplier and OTA Air Shoppers Who Also Visit Nontransactional Categories
Occupancy Levels, 2004–2013
U.S. Hotel & Lodging Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
Internet Leisure/Unmanaged Business Share of Total U.S. Hotel & Lodging Market, 2008 and 2011
U.S. Hotel & Lodging Internet Gross Bookings Share by Channel, 2008 and 2011
Channel Shifts in U.S. Hotel Reservations (%)
Typical Lodging Purchase Channel by Age
Chains Support On-Property Spend: Brand Site Example
Circos Brand Karma Dashboard
Hotel Chain Mobile Application Examples
U.S. Car Rental Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
U.S. Car Rental Internet Gross Bookings Share By Channel, 2008 and 2011
Typical Purchase Channel by Travel Component
Car Shopping: Top Five Sites Per Channel by Unique Visitors, June 2009
U.S. Packaged Travel Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
Compound Annual Growth of Online Packagers and Traditional Vacation Packagers, 2000–2010 (US$B)
Estimated U.S. Market Share of Online Packagers, 2008
Four Key Areas of Innovation in Online Leisure and Vacation Travel
Traditional Vacation Packager Sales by Channel, 2007–2010 (US$M)
Traditional Vacation Packager Sales by Channel: Consumer Direct and Travel Agency, Online and Offline, 2008 (US$M)
U.S. Rail Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
Amtrak.com Sales and Growth, 2007–2011 (US$M)
Amtrak Passenger Sales by Channel, (Projected), 2009
Amtrak Passenger Sales Change by Channel, 2009 vs. 2008 (US$M)
Amtrak Mobile: Key Statistics and Functionality
U.S. Cruise Line Internet Leisure/Unmanaged Business Gross Bookings, 2007–2011 (US$M)
Share of Online Cruise Sales: Online Travel Agencies vs. Cruise Line Web Sites, 2007–2011
Average Monthly Unique Visitors for Cruise Lines and OTA Cruise Shopping, 1H08–1H09; and Unique Visitors to Major Cruise Line Web Sites for August 2009 and Year–Over–Year Change
Cruise Booking Channel Share, 2007–2011
Norwegian Adds Consumer Reviews to Shore Excursions
Market Size and Forecasts
PhoCusWright has been tracking the financial results of the online travel industry since 1998. This report’s estimates and forecasts cover U.S.-based travel businesses, including travel suppliers (airlines, hotels, car-rental companies, packagers, railways and cruise lines) and OTAs. The total market size includes non-U.S. travel suppliers’ sales that were transacted through U.S.-based OTAs. All figures are in U.S. dollars unless otherwise stated.
Both leisure and unmanaged business travel services are included in the online travel market size and forecast figures. Unless otherwise indicated, all online gross bookings and share figures refer to leisure/unmanaged travel. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have a travel policy dictating the channel, type of travel, supplier or fare/rate uses. Corporate online booking systems such as Sabre/GetThere and Amadeus/e-Travel are excluded from this analysis (for more information on the corporate travel market, see PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition). Corporate travel bookings are included in the total travel market figures, but are not addressed in this report outside of this "Overview" chapter.
PhoCusWright builds its estimates and forecasts from discussions with more than 80 travel executives regarding their companies’ Internet sales, marketing and technology investments, challenges, strategies and expectations. Their responses have been vetted and aggregated to determine market size for supplier Web sites and OTAs. PhoCusWright also reviewed data from the U.S. Securities and Exchange Commission documents, company reports, and select thirdparty data sources.
Figures for 2007-2008 are based on actual company results. Projections for 2009-2011 are based on company interviews, consumer research and market developments. PhoCusWright also considers historical growth and economic trends when developing its forecasts. Estimates and projections are for gross bookings (i.e., the retail value of travel sold over the Internet) after cancellations. Figures for airlines are based on flown (passenger) revenue. Hotel figures are based on room revenue. Figures for car rental are based on domestic U.S. revenues, excluding insurance replacement revenue. Figures for cruise lines and tour operators are based on U.S. outbound-passenger revenue. Figures for rail are based upon passenger ticket revenue.
Where possible, travel that is researched online but booked offline using a toll-free telephone number provided on the Web site are excluded from online gross bookings figures. Total travel figures (online and offline) are used to determine Internet penetration for each market segment. Total travel figures are either derived from third-party sources or are PhoCusWright estimates.
Note that figures listed in tables do not always add precisely to column totals due to rounding.
