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US $350.00

The Facebook Phenomenon April 2009 US $350   CA $359   £233   €256    The online social network space is one of the most dynamic areas of business and technical innovation on the Web today. Almost weekly, we come across a new social network and hundreds of new applications and services are launched on existing social networks every day. Over the last three years, two networks in particular have gained enormous mind share and market share: MySpace and Facebook. As consumers have swarmed to these networks, advertisers and businesses have raced to monetize the growing virtual neighborhoods. More recently, software developers have begun to leverage these communities, with their inherent viral and network effects, as launching pads for a vast array of innovative and attractive applications. Table of Contents

TABLE OF CONTENTS

^top

21 Pages

Introduction
Background
Online Social Networks, 101
Early Online Social Networks, 1997-2002
Friendster Blazes the Trail, 2003
The Rise of the Giants: MySpace and Facebook, 2004-2007
From Socializing to Social Utility, 2007 Onward
Technical Analysis
Components of an Online Social Network
Facebook
Facebook Platform
MySpace
MySpace Application Programming Interface (API)
Other Online Social Networks
Online Social Networks: Travel Applications
Popular Travel Applications
Notable Travel Applications: tripJane and Triporati
Other Travel Applications
Market Insights
Changing Demographics of Online Social Networks
Market Shift from MySpace to Facebook
Facebook at a Glance
MySpace at a Glance
Facebook Economic Model
Benefits and Opportunities to Businesses
Challenges of Online Social Networks
Conclusion
Vendor Information
References
Sources of Further Information
Glossary