PhoCusWright Research

Found 135 matching products (showing newest first).

Intelligent Travel Assistants: When Will True Intelligence Arrive?

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US $250 €200

The concept of a computer-generated intelligent assistant has been around for decades. While today's intelligent assistants still lack true artificial intelligence (AI), these capabilities are being actively developed, and this will have significant implications for travel. This Analysis explores the latest advances in intelligent assistants, and considers how the development of a dedicated, Intelligent Travel Assistant (ITA) could impact our industry.
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Analysis | Published: August 2014
Free For: Innovation Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €359

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Travel Not Competitive Enough for You? Buckle Up

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US $250 €200

There's little doubt that business technology infrastructure today is reaching for the cloud, and the travel industry is no exception. Yet cloud computing carries risks along with many potential benefits, and travel companies are grappling with how to take advantage of the cloud while mitigating the risks associated with it. This Analysis highlights the uses of cloud computing in travel, assesses its limits and discusses its impacts.
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Analysis | Published: August 2014
Free For: Innovation Subscribers

European Traveler Technology Survey 2014

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US $995 €794

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
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Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Five (No, Six) Things That Travel Distribution Companies Must Do to Survive and/or Maximize Profitability

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US $250 €200

The travel distribution business has been fundamentally disrupted by OTAs, metasearch companies, Internet transparency and supplier direct initiatives. With distribution dynamics changing, small companies are faced with critical technology, content and business choices. This Analysis outlines six key strategies and tactics travel distribution companies must embrace in order to survive and stay profitable.
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Analysis | Published: July 2014
Free For: Innovation Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €200

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

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US $350 €279

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
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Analysis | Published: May 2014
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

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US $500 €399

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

Travel Innovation: The State of Startups 2005-2013

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US $795 €634

Travel, tourism and hospitality has a history of attracting entrepreneurs inspired by the industry's complexities and eager to bring innovation to the world's largest industry. This Analysis tracks the global travel startup landscape from 2005 to 2013, examining more than 700 startups founded during this period. The article discusses startup developments and funding by region, with additional analysis on both vertical and horizontal focus.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

NDC Update: A Radical Change to Travel Distribution?

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US $350 €279

IATA's New Distribution Capability (NDC) has significant implications for travel distribution, which could profoundly affect airlines, global distribution systems (GDSs), travel management companies (TMCs) and online travel agencies (OTAs). While a key objective of NDC is to give airlines greater control over pricing and ancillary services, its potential impact on travelers and other stakeholders remains unclear. This Spotlight provides an update on NDC progress to date, highlighting the successes, challenges and the ongoing controversy.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers