Phocuswright Research

Found 63 matching products (showing newest first).

The Tour Operator is Dead - Long Live the Tour Operator

Iconanalysis_large
US $350 €282

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
[ view more details ]

Analysis | Published: May 2014
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

Iconspotlight_large
US $500 €404

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
[ view more details ]

Spotlight | Published: May 2014
Free For: Innovation Subscribers

Door-to-Door Travel and Multimodal Search: Finding and Booking a Complete Trip

Iconanalysis_large
US $350 €282

As many travelers know - especially frequent business travelers - air, hotel and car rarely encompass the whole trip. Transportation to and from the airport, for example, can be costly and confusing, especially for complex trips to unfamiliar destinations. Enter multimodal search engines: where travelers can compare and combine air travel with rail, ferry and public transport, all within a single search, and know exactly how they'll get from point A to point B.
[ view more details ]

Analysis | Published: April 2014
Free For: Innovation Subscribers

Social Commerce: The Journey and the Destination

Iconanalysis_large
US $350 €282

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
[ view more details ]

Analysis | Published: February 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

Iconspotlight_large
US $350 €282

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
[ view more details ]

Spotlight | Published: January 2014
Free For: Innovation Subscribers

Digital Content: The Future of Travel Marketing

Iconanalysis_large
US $350 €282

Customer expectations ultimately govern whether marketing content gets noticed or ignored, and thanks to the proliferation of mobile devices, expectations are higher than ever. To connect with travelers, advertisers must serve up engaging travel content that is contextually relevant, attractively presented, and high in quality – and deliver this content in a way that is friendly without being intrusive. Despite the complexity of consumer demands, marketers have only one way to meet them: get to know their customers as well as possible.
[ view more details ]

Analysis | Published: August 2013
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

Ski_lg
US $995 €803

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. Phocuswright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
[ view more details ]

Report | Published: July 2013
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

Iconspotlight_large
US $500 €404

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
[ view more details ]

Spotlight | Published: May 2013
Free For: Innovation Subscribers

Digital Technologies in Travel: Light at the End of the Funnel?

Iconanalysis_large
US $350 €282

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
[ view more details ]

Analysis | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

Ctr3-lg
US $1,495 €1207

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

Report | Published: April 2013
Free For: Global Subscribers