PhoCusWright Research

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Intensified competitive pressures in a dynamic marketplace, combined with changing consumer behavior, continue to shape European tour operator strategies – especially with regard to technology. This article examines recent travel technology trends driven by the German divisions of major pan-European tour operators.
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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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