PhoCusWright Research

Found 17 matching products (showing newest first).

U.S. Skier and Ski Traveler Report

Ski_lg
US $995 €739

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
[ view more details ]

Report | Published: July 2013
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

Ctr3-lg
US $1,495 €1111

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

Report | Published: April 2013
Free For: Global Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

Mtr-lg
US $1,295 €962

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

Tts2012
US $995 €739

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
[ view more details ]

Report | Published: December 2012
Free For: Innovation Subscribers

Social Media in Travel 2012: Social Networks & Traveler Reviews

Sm1_lg
US $895 €665

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
[ view more details ]

Report | Published: September 2012
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

Iconspotlight_large
US $500 €371

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
[ view more details ]

Spotlight | Published: April 2012
Free For: Innovation Subscribers

Mobile Hits the Mainstream: Technology and Industry Trends

Mhtmtech-lg
US $895 €665

Mobile Hits the Mainstream: Technology and Industry Trends studies the trends shaping mobile travel worldwide, tracking mobile device adoption in key global markets. The report highlights emerging mobile technologies, identifying strategic opportunities for suppliers, intermediaries and corporate travel organizations. In addition, the research provides a closer view of the U.S. mobile travel market, sizing the U.S. mobile leisure/unmanaged business travel market through 2013.
[ view more details ]

Report | Published: February 2012
Free For: Innovation Subscribers

Technology Convergence and Travel Distribution

Iconanalysis_large
US $350 €260

The convergence of core technologies has led to new capabilities that impact the travel distribution value chain (TDVC). This Analysis discusses technology convergence in telephones, mobile computing, and location-based services, and explores new technology that travelers can leverage at every stage of the TDVC.
[ view more details ]

Analysis | Published: February 2012
Free For: Innovation Subscribers

Traveler Technology Survey 2011

Tts2011-lg
US $1,295 €962

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
[ view more details ]

Report | Published: November 2011
Free For: Innovation Subscribers

Trends in Hotel Distribution

Iconspotlight_large
US $300 €223

Hotel distribution has become a complex ecosystem of moving parts. How a hotelier manages distribution channels plays a critical role in a company's overall success as measured by market share, profitability and, ultimately, competitive advantage.
[ view more details ]

Spotlight | Published: August 2011
Free For: Innovation Subscribers