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Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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While the economy - and the travel industry - didn't improve as much in 2012 as everyone hoped, U.S. travelers remain resilient. PhoCusWright's U.S. Online Travel Overview Twelfth Edition hashes out the impact of the current economic uncertainty on the industry and delves into the dynamics of the industry's near future. In addition to market sizing and growth forecasts by travel segment and distribution channel - including mobile - the report tracks the technology trends that will shape the industry through 2014.
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With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
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Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has evolved significantly, and the GDS no longer always takes center stage when agents book. This analysis examines how travel agents research and book travel products, the role of the GDS and how this varies by agency type.
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Ancillary services have proven to be an enormous new source of higher-margin revenue for airlines, and a useful tool for distinguishing their website offerings from intermediary points of sale. Airlines' efforts to unbundle their content took a new direction in 2009, when they began using XML as a basis for data exchange. This analysis focuses on the latest developments in the airline-ancillaries landscape, revealing the current status and outlook for the near future.
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This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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