Phocuswright Research

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Travel Technology Survey 2014

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US $995 €881

Travelers have grown increasingly comfortable with mobile devices, and many now confidently engage in a broad range of mobile activities. As reaching for a mobile device becomes second nature for more experienced users, mobile is playing a bigger role in travel research, shopping, buying and sharing. Phocuswright's Traveler Technology Survey 2014 is designed to help travel companies navigate the changes taking place in consumer adoption of both mobile devices and social media. This report provides a comprehensive view of mobile device ownership/purchase intent, and tracks general trends in mobile web activity and social network adoption.
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Report | Published: January 2015
Free For: Innovation Subscribers

The Future of Travel Expense Reporting: Striving for a Frictionless Trip

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US $250 €221

Imagine a day when filing expense reports is a thing of the past. Despite advances in expense management systems, this frictionless environment does not yet exist -- but how far away is it? To better understand the future of the expense reporting process, Phocuswright interviewed three leading executives from expense management software companies: Barry Padgett, executive vice president, traveler services of Concur Technologies; Dean Forbes, CEO of KDS; and David Barrett, CEO of Expensify.
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Analysis | Published: December 2014
Free For: Innovation Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €132

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Collaborative Consumption and the Opportunity for Travel Professionals

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US $450 €398

Collaborative consumption - sometimes known as the sharing or peer-to-peer economy - can empower consumers to take advantage of services and facilities in new and potentially disruptive ways. It can also generate significant business revenue. While Airbnb and Uber are the best-known examples in the travel and transportation category, collaborative consumption is making a mark throughout the entire travel industry ecosystem. This Spotlight considers peer-to-peer services across the travel value chain, providing examples and identifying key issues, risks and opportunities.
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Spotlight | Published: November 2014
Free For: Innovation Subscribers

Customer Experience Management: New Technology Leads to New Benefits

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US $450 €398

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
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Spotlight | Published: October 2014
Free For: Innovation Subscribers

Automated Speech Recognition: Getting More Important Every Day

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US $250 €221

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
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Analysis | Published: October 2014
Free For: Innovation Subscribers

Fragmented Travel Content: How to Deal With It?

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US $350 €310

In recent years, the travel industry has benefited from technologies that have aggregated and standardized data and processes to improve online shopping and booking. But most of these efforts have focused on air, and a wide variety of other travel content remains highly fragmented. This Analysis explores how the online travel industry can deliver quality shopping and buying experiences, despite the continued presence of fragmented content.
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Analysis | Published: September 2014
Free For: Innovation Subscribers

Intelligent Travel Assistants: When Will True Intelligence Arrive?

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US $250 €221

The concept of a computer-generated intelligent assistant has been around for decades. While today's intelligent assistants still lack true artificial intelligence (AI), these capabilities are being actively developed, and this will have significant implications for travel. This Analysis explores the latest advances in intelligent assistants, and considers how the development of a dedicated, Intelligent Travel Assistant (ITA) could impact our industry.
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Analysis | Published: August 2014
Free For: Innovation Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €398

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Travel Not Competitive Enough for You? Buckle Up

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US $250 €221

There's little doubt that business technology infrastructure today is reaching for the cloud, and the travel industry is no exception. Yet cloud computing carries risks along with many potential benefits, and travel companies are grappling with how to take advantage of the cloud while mitigating the risks associated with it. This Analysis highlights the uses of cloud computing in travel, assesses its limits and discusses its impacts.
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Analysis | Published: August 2014
Free For: Innovation Subscribers