Phocuswright Research

Found 138 matching products (showing newest first).

Customer Experience Management: New Technology Leads to New Benefits

Iconspotlight_large
US $450 €361

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
[ view more details ]

Spotlight | Published: October 2014
Free For: Innovation Subscribers

Automated Speech Recognition: Getting More Important Every Day

Iconanalysis_large
US $250 €201

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
[ view more details ]

Analysis | Published: October 2014
Free For: Innovation Subscribers

Fragmented Travel Content: How to Deal With It?

Iconanalysis_large
US $350 €281

In recent years, the travel industry has benefited from technologies that have aggregated and standardized data and processes to improve online shopping and booking. But most of these efforts have focused on air, and a wide variety of other travel content remains highly fragmented. This Analysis explores how the online travel industry can deliver quality shopping and buying experiences, despite the continued presence of fragmented content.
[ view more details ]

Analysis | Published: September 2014
Free For: Innovation Subscribers

Intelligent Travel Assistants: When Will True Intelligence Arrive?

Iconanalysis_large
US $250 €201

The concept of a computer-generated intelligent assistant has been around for decades. While today's intelligent assistants still lack true artificial intelligence (AI), these capabilities are being actively developed, and this will have significant implications for travel. This Analysis explores the latest advances in intelligent assistants, and considers how the development of a dedicated, Intelligent Travel Assistant (ITA) could impact our industry.
[ view more details ]

Analysis | Published: August 2014
Free For: Innovation Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

Iconspotlight_large
US $450 €361

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
[ view more details ]

Spotlight | Published: August 2014
Free For: Innovation Subscribers

Travel Not Competitive Enough for You? Buckle Up

Iconanalysis_large
US $250 €201

There's little doubt that business technology infrastructure today is reaching for the cloud, and the travel industry is no exception. Yet cloud computing carries risks along with many potential benefits, and travel companies are grappling with how to take advantage of the cloud while mitigating the risks associated with it. This Analysis highlights the uses of cloud computing in travel, assesses its limits and discusses its impacts.
[ view more details ]

Analysis | Published: August 2014
Free For: Innovation Subscribers

European Traveler Technology Survey 2014

Eurotts_lg
US $995 €798

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
[ view more details ]

Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Five (No, Six) Things That Travel Distribution Companies Must Do to Survive and/or Maximize Profitability

Iconanalysis_large
US $250 €201

The travel distribution business has been fundamentally disrupted by OTAs, metasearch companies, Internet transparency and supplier direct initiatives. With distribution dynamics changing, small companies are faced with critical technology, content and business choices. This Analysis outlines six key strategies and tactics travel distribution companies must embrace in order to survive and stay profitable.
[ view more details ]

Analysis | Published: July 2014
Free For: Innovation Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

Iconanalysis_large
US $250 €201

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
[ view more details ]

Analysis | Published: June 2014
Free For: Innovation Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

Iconanalysis_large
US $350 €281

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
[ view more details ]

Analysis | Published: May 2014
Free For: Innovation Subscribers